Star Wars + Angry Birds = ? Mash-up or Strip-Mining of Properties?
October 8, 2012

The worse kept secret in licensing this weekend has been the coming announcement of Hasbro, Lucasfilm and Rovio all teaming upto release product for an Angry Birds/Star Wars mash-up.   Tomorrow should be the official renouncement inducing an event at the Toys R Us in Times Square.  Fortunately we have a reader on the inside and Marty was kind enough once again to send AFi this sneak peek at some of the new products including the Early Bird Angry Bird Set.

Rovio has been making every possible kind of product for Angry Birds fora little over a year and we know Lucas has never been shy on licensing Star Wars so it seems this was only a matter of time.

Thanks again to Marty for the pictures.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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