October 30, 2008

A new designer toy series from acclaimed British designer James Jarvis

[San Francisco, CA – October 27, 2008] – STRANGEco, the premier producer of high-quality designer toys and gifts, is pleased to announce the King Ken Mini Series, a new toy series created under license from London-based Amos Novelties. Designed by famed illustrator and Designer Toy pioneer James Jarvis, this series consists of new 4-inch versions of his popular King Ken character in six special color variants. The King Ken Mini Series debuts worldwide on November 22, 2008, for the holiday shopping season. Born and raised in South London, James Jarvis is widely considered one of the pioneers in the modern “designer toy” phenomenon. He has been designing original vinyl figures for over a decade, beginning with the now iconic Martin vinyl figure for UK street fashion brand Silas & Maria in 1998 and continuing through his own toy company, Amos Toys. In 2003, Amos released the original King Ken as a 12-inch limited edition vinyl figure. An instant classic, the character was re-released in a series of limited edition color variants, each as popular as the next. King Ken next appeared in Vortigern’s Machine and the Great Sage of Wisdom, a comic novel created in 2006 by Jarvis and Amos co-founder Russell Waterman. This exposure has established King Ken as one of the most popular and recognizable characters in Jarvis’ potato-headed universe.

The King Ken Mini figure series features a new direction in the collaboration between STRANGEco and Amos Toys. San Francisco-based STRANGEco has distributed Amos products in North America since 2003 and, for the first time, is stepping into the role of producing James Jarvis’ toy designs. Like many designer toys, King Ken Series 1 is packaged in a “mystery box” assortment – much like a trading card, each figure is packed in an identical box, so the actual figure inside is unknown until the box is opened. The series features five main color variations – two from the original 12-inch collectibles and three original colors – plus one special surprise “chase” figure.

The King Ken Mini Series ships to retailers worldwide in late November 2008, through a network of distributors in the Americas, Europe, Asia and Australia.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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