Summer Celebration Planned for Fifth Anniversary of Mimoco
June 30, 2010

Summer Celebration Planned for Fifth Anniversary of Mimoco, the MIMOBOT Designer USB Flash Drive Company

Mimoco brings back original MIMOBOT characters and introduces exclusive designs for anniversary at San Diego Comic Con

BOSTON, MA, June 29, 2010 — Mimoco, renowned for its collection of MIMOBOT® designer USB flash drives, is celebrating its fifth anniversary with the introduction of new designs, exclusive ‘bots, and the reissue of original MIMOBOT characters. Since the company’s inception, Mimoco has grown to offer hundreds of MIMOBOT designs and characters through collaborations with artists in the designer vinyl toy scene, as crossovers with iconic franchises like Star Wars™ and Hello Kitty®, and as original creations hailing from far out Planet Blõôh.

Having launched their MIMOBOT line in the summer of 2005 at San Diego Comic Con, Mimoco’s anniversary celebration centers on a string of product announcements taking place over the next six weeks starting with today’s re-release of four original limited edition Core Series characters in new colorways. Isadore, the very first MIMOBOT character to be flashported to Earth, and last seen five years ago, returns in a new green color variant. He is joined by a blue Fairybit, a purple Swirl, and a fourth generation black RayD81. All are now available in 2GB to 16GB capacities.

"Our fans are extremely passionate about our ‘bots, and part of bringing back the old favorites is to offer our loyal fans the MIMOBOT drives that started it all," says founder Evan Blaustein. "Celebrating our five-year anniversary is a milestone event for us and we’re stoked for what’s in store on the MIMOBOT horizon for this and many seasons to come."

Summertime kicks off Mimoco’s tradeshow circuit, where a slew of new MIMOBOT flash drives will be unveiled. Mimoco will pay homage to Star Wars and Sanrio – both celebrating big anniversaries of their own – with MIMOBOTs dedicated to Empire Strikes Back and Hello Kitty’s friends. Next week’s Taipei Toy Festival hosts the exclusive launch of a new Artist Series MIMOBOT by Hong Kong illustrator and designer toy pioneer, Kenny Wong. Each stop after Taipei marks the release of additional MIMOBOT characters and more, including exclusive Core Series characters and Star Wars MIMOBOTs at San Diego Comic Con and Star Wars Celebration in Orlando.

In addition to their tour and product line expansion, Mimoco is in the midst of accepting entries for its second design challenge with partner, maker of electronics skins and skateboard decks. The community challenge calls on artists and graphic designers to create their best "Unmasked" MIMOBOT characters. The submission period ends July 15th and the first entries can be viewed and voted on at voting/contest/mimobot2.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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