Super Powers Highlight – 1984 Consumer Promotions Catalog
January 13, 2011

Hello everyone, and welcome to another edition of the Super Powers Highlight.  Up for review today is one of the kinds of things I love to find related to this wonderful hobby…the "behind the scenes" ephemera.  This was a promotional flier given to Kenner accounts probably either by a representative, salesman, or directly at Toy Fair.  It showcases all of the various giveaways and purchase incentives that customers would have when buying Super Powers (as well as other) product put out for sale by Kenner Toys back in 1984.  

There were a few surprises when I looked through it, which goes along with how Super Powers is in general to collect.  It seems like every week something new pops up (product- or information-wise), and even almost 4 years in I have found that continues to hold true.  You’ll see probably the biggest "news" to be revealed by this on the 4th interior page, so enough waiting…on to the content!

Here’s the cover, showcasing the many lines Kenner produced back then.  Rose Petal Place?  Yeah, huge seller there.

The fan club offer was an ongoing promotion that lasted until the 3rd series card backs were introduced.  It not only had an offer stripe on the  later released 1st series and all 2nd series card backs, but it was promoted in all the mini-comics that came with wave 1 and 2 characters.

There always was a question in my mind as to what the true 1st release of the initial 12 characters was…the Free Poster Offer stripe or the Steppenwolf figure offer stripe.  I think this catalog pretty much clears that up.  The Free Poster Offer was the first release of the initial 12 characters, then the Steppenwolf figure offer after that.

This was a surprise.  Super Powers coupons on the back of Superman peanut butter jars.  I’ve been able to find the used empty jars all over eBay, yet sadly none with the coupons still intact.  That means to me it’s not even certain that this promotion was even put into action.  If anyone has any info on it I’d love to hear from you.  

…and now to the gem of the catalog.  This page is really neat because it not only shows a mock-up of what would eventually become the Darkseid Saga promotional record, but it shows a Steppenwolf figure mock-up in a different color scheme than the production release.

 The awesome thing about that hand-painted Steppenwolf is that it proves at least one mock-up was physically painted to somewhat mimic his original color scheme shown on the presentation board used to pitch the character for the line.

A really cool find, to be sure.  Make sure you check back later in the week for my entry on the 1985 Consumer Promotions Catalog, which I also own.  Thanks for checking out my blog, and until next time…take care!

Peace,

Chip

 

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7 Comments »

  • Jason Geyer says:

    Wow! That’s a crazy cool find!

    I’m not sure I’ve ever seen that concept art before, even. (And again, the really big find that’s still out there is: what was presented as concept art for waves 2-3 that didn’t get made?)

  • JuliusMarx says:

    Super-cool blog! So interesting! Thanks for putting this one together.

  • jzachery says:

    The Super Powers line will always have a special place in my heart. I’m endlessly amazed at the fringe collectables you’re able to find with this line. Keep them coming! Thanks Chip!

  • demoncat says:

    nice look at how the early design of steppen wolf looked like just like his figure though seeing that offer for the superman peanut butter to get either a figure or the lexor seven or supermobile is the first i ever heard of the offer .

  • Jim says:

    That is such an awesome find.

  • Fallen Eldor says:

    super cool! I’d love to see the Return of the Jedi section of this! Does anyone know if that darksied record and book have been uploaded to the internet somewhere? I never had one as a kid :-(
    That Steppenwolf art if killer!!!

  • Blastman says:

    Just wondering, is a million piece production run for just the stores in the us?

    Or worldwide?

    How does that number reflected in today’s offerings?

    Companies are always so hush hush, but I really am curious how many figures get made nowadays.

    Thanks
    Blastman

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