Super Powers Highlight – Logo Concepts
February 5, 2011

Welcome to another edition of the Super Powers Highlight!  Today I’m showcasing 16 black and white hand-drawn pencil logo concepts that were pitched to represent the line on the figure card backs.  Thanks to a former Kenner employee 24 of these survived destruction when Kenner closed down it’s offices for good.   Oddly enough one was never recovered for what proved to be the final design, but the last one shown in this blog is the closest one to the one used. It is also the only one mounted on an acetate overlay.  Enjoy this glimpse into the early development of the line!

Until next time, take care!



Read other articles by ChipCataldo.





  • Mario says:

    The 8th one is quite close to the Panosh Place logo, I find.

  • Jason Geyer says:

    It funny how “1980s” some of them are.

    The actual winning design probably went on to a production person, which is why it didn’t get morgued with the rest of them.

  • don says:

    as an artist who was in college right around the time of photoshop 4, it is amazing to see pre-photoshop logo concepts.
    i remember seeing graphic design majors going to the xerox machine and just making copies of letters, lines, etc. then they would have to cut and paste everything. it looked way too time consuming to be fun.

    then photoshop and illustrator show up, and revolutionize design.

    the bubble designs are classic. again, proof positive these are indeed sketches, as they tried anything out. but its funny the designer would even bother with such a light hearted logo, considering these are super heroes.

  • […] This post was mentioned on Twitter by CT (from Nerd Lunch), Dork Dimension. Dork Dimension said: Super Powers Highlight – Logo Concepts I love the font on the 4th logo from the top. […]

  • demoncat says:

    love how the fourth one and the last one look exactly as the design for the figures became. plus love the third one with the super powers words flying around what looks like some space rocks. love how these articles reveal the history of the line.

  • Danny CantinaDan says:

    Yeah, as a guy who spends a fair amount of time sketching out logo concepts I find this to be awesomely fascinating. Thanks for accumulating and posting these, Chip! Way cool.

  • Chip, I’m looking for an update on the money you owe me. Can you e-mail me?

Leave a Comment