Well, I’ve got something special today for my loyal readers (reader?) out there. When I worked as a graphic designer for 8 years at my home town’s newspaper in New York, one of the things we’d sometimes have to incorporate into the ads was a piece of "line art" provided by a company specific to that particular product. This line art was sometimes provided by the local company and other times by the nationwide company if they were co-branding and co-op’ing the cost of the ad. It was also sometimes used to help in designing promotions for events in the paper, but with the dwindling amount of newspaper advertising sales these days it’s not done much anymore. These pages here are from a Kenner Toys binder that was sent to newspapers in the mid to late 80′s to help design such advertising and promotions.
Read the rest of Super Powers Highlight – Advertising Line Art