Tag: American Girl


by Daniel Pickett
November 27, 2015
ChildrensHospitalLogo (WASHINGTON, DC) –– In an effort to bring more joy and play to thousands of hospitalized children and their families this holiday season, Mattel, Inc. (NASDAQ: MAT), its subsidiary American Girl, along with Seventh Avenue and Swiss Colony of Colony Brands, Inc. are donating over $3.5 million in toys, dolls and holiday-themed gifts to children’s hospital…


by Daniel Pickett
November 9, 2015
MIDDLETON, Wis., Nov. 9, 2015 /PRNewswire/ — In an effort to bring more joy and friendship to thousands of girls and their families in need this holiday season, American Girl, a premium brand for girls and subsidiary of Mattel, Inc. (NASDAQ: MAT), is launching several new charitable programs as part of its “Together We Make the…


by Daniel Pickett
November 5, 2015
American Girl logo (PRNewsFoto/American Girl) -Innovative Programs Reflect the Creativity, Interests, and Diversity of Girls Today- MIDDLETON, Wis., Nov. 5, 2015 /PRNewswire/ — American Girl, a premium brand for girls and a subsidiary of Mattel, Inc. (NASDAQ: MAT), presents four new, digital content platforms to connect, inspire, and champion girls across the globe. The original programs—Z. crew, AG Life, Short Form…


by Daniel Pickett
August 28, 2015
–Top-Requested 1950s Doll Connects Girls, Moms, and Grandmas– MIDDLETON, Wis., Aug. 27, 2015 /PRNewswire/ — Today, girls will be transported back to the fabulous 1950s when they meet American Girl’s newest BeForever™ character—Maryellen Larkin—an energetic and optimistic girl who follows her heart instead of the crowd. Depicting an era that gave rise to tremendous growth and…


by Daniel Pickett
August 10, 2015
— Girls Invited to Audition to Play Popular American Girl Characters in New Short Films — — Winning Girls to Receive $10,000 in Prize Money — MIDDLETON, Wis., Aug. 10, 2015 /PRNewswire/ — American Girl is enlisting the help of girls and the creative crowdsourcing platform Tongal to bring its inspiring BeForever historical characters to…


by Daniel Pickett
May 21, 2015
—New, Exclusive Content and Innovative Retail Experience Encourages Self-Expression— MIDDLETON, Wis.–(BUSINESS WIRE)– Starting today, girls will have the opportunity to explore and discover their own unique styles and interests with Truly Me, American Girl’s newly-rebranded line of contemporary 18-inch dolls and accessories, girls’ clothing, and exclusive play-based content. Truly Me, formerly known as My American…


by Daniel Pickett
February 13, 2015
AmericanGirlStore2 —Fashion-Focused Products to Be Sold Via Mass Retailers This Fall— MIDDLETON, Wis.–(BUSINESS WIRE)-– American Girl, a division of Mattel, Inc. (NASDAQ:MAT), today announced a licensing agreement with Fashion Angels, the leading designer of tween girls’ lifestyle and activity products, to create a variety of trend-right and fashion-focused arts & crafts products. The new line will…


by Daniel Pickett
January 2, 2015
— Partnership with No Kid Hungry® to Help End Childhood Hunger— MIDDLETON, Wis.–(BUSINESS WIRE)-– American Girl is mixing up fun for millions of girls today with the debut of Grace Thomas™, the 2015 Girl of the Year™! Grace, an avid baker with an entrepreneurial spirit, is motivated to follow her dream of starting a baking…


by Daniel Pickett
November 24, 2014
—Beloved Brand Pledges Nearly $3 Million in American Girl Dolls to Children’s Hospital Association in Unprecedented Holiday Charitable Initiative— MIDDLETON, Wis.–(BUSINESS WIRE)– American Girl today announced an unprecedented charitable giving program to benefit children in hospitals across the country during the 2014 holiday season.Beginning today through December 18, 2014, American Girl will match any doll…


by Daniel Pickett
August 28, 2014
Beloved Victorian-Era Character, Samantha Parkington, Returns to the Historical Lineup MIDDLETON, Wis.–(BUSINESS WIRE)– On August 28, 2014, girls across the country are invited to step into the world of BeForever, American Girl’s line of historical dolls, books, and related accessories that connects girls ages 8 and up with inspiring characters and timeless stories from America’s past. First…


by Daniel Pickett
July 22, 2014
“A celebration of dance, family, and friendship that every girl will love.”  – Sunny Chanel, The Stir by CafeMom MIDDLETON, Wis.–(BUSINESS WIRE)– On July 22, American Girl’s 2014 Girl of the Year Isabelle Palmer™ dances her way into the hearts of girls everywhere in a new feature-length movie from Universal Studios Home Entertainment. American Girl: Isabelle…


by Daniel Pickett
May 22, 2014
—Popular Tourist Destination for Girls and Families Offers Tropical-Themed Fun— MIDDLETON, Wis.–(BUSINESS WIRE)– School’s out for the summer and American Girl—one of the country’s top experiential retail and tourist destinations—is the place for girls and their families to get away for a fun-filled summer vacation. From May 22 through August 27, American Girl’s 16 store locations nationwide…