Tag: American Girl


by Daniel Pickett
August 28, 2015
–Top-Requested 1950s Doll Connects Girls, Moms, and Grandmas– MIDDLETON, Wis., Aug. 27, 2015 /PRNewswire/ — Today, girls will be transported back to the fabulous 1950s when they meet American Girl’s newest BeForever™ character—Maryellen Larkin—an energetic and optimistic girl who follows her heart instead of the crowd. Depicting an era that gave rise to tremendous growth and…


by Daniel Pickett
August 10, 2015
— Girls Invited to Audition to Play Popular American Girl Characters in New Short Films — — Winning Girls to Receive $10,000 in Prize Money — MIDDLETON, Wis., Aug. 10, 2015 /PRNewswire/ — American Girl is enlisting the help of girls and the creative crowdsourcing platform Tongal to bring its inspiring BeForever historical characters to…


by Daniel Pickett
May 21, 2015
—New, Exclusive Content and Innovative Retail Experience Encourages Self-Expression— MIDDLETON, Wis.–(BUSINESS WIRE)– Starting today, girls will have the opportunity to explore and discover their own unique styles and interests with Truly Me, American Girl’s newly-rebranded line of contemporary 18-inch dolls and accessories, girls’ clothing, and exclusive play-based content. Truly Me, formerly known as My American…


by Daniel Pickett
February 13, 2015
AmericanGirlStore2 —Fashion-Focused Products to Be Sold Via Mass Retailers This Fall— MIDDLETON, Wis.–(BUSINESS WIRE)-– American Girl, a division of Mattel, Inc. (NASDAQ:MAT), today announced a licensing agreement with Fashion Angels, the leading designer of tween girls’ lifestyle and activity products, to create a variety of trend-right and fashion-focused arts & crafts products. The new line will…


by Daniel Pickett
January 2, 2015
— Partnership with No Kid Hungry® to Help End Childhood Hunger— MIDDLETON, Wis.–(BUSINESS WIRE)-– American Girl is mixing up fun for millions of girls today with the debut of Grace Thomas™, the 2015 Girl of the Year™! Grace, an avid baker with an entrepreneurial spirit, is motivated to follow her dream of starting a baking…


by Daniel Pickett
November 24, 2014
—Beloved Brand Pledges Nearly $3 Million in American Girl Dolls to Children’s Hospital Association in Unprecedented Holiday Charitable Initiative— MIDDLETON, Wis.–(BUSINESS WIRE)– American Girl today announced an unprecedented charitable giving program to benefit children in hospitals across the country during the 2014 holiday season.Beginning today through December 18, 2014, American Girl will match any doll…


by Daniel Pickett
August 28, 2014
Beloved Victorian-Era Character, Samantha Parkington, Returns to the Historical Lineup MIDDLETON, Wis.–(BUSINESS WIRE)– On August 28, 2014, girls across the country are invited to step into the world of BeForever, American Girl’s line of historical dolls, books, and related accessories that connects girls ages 8 and up with inspiring characters and timeless stories from America’s past. First…


by Daniel Pickett
July 22, 2014
“A celebration of dance, family, and friendship that every girl will love.”  – Sunny Chanel, The Stir by CafeMom MIDDLETON, Wis.–(BUSINESS WIRE)– On July 22, American Girl’s 2014 Girl of the Year Isabelle Palmer™ dances her way into the hearts of girls everywhere in a new feature-length movie from Universal Studios Home Entertainment. American Girl: Isabelle…


by Daniel Pickett
May 22, 2014
—Popular Tourist Destination for Girls and Families Offers Tropical-Themed Fun— MIDDLETON, Wis.–(BUSINESS WIRE)– School’s out for the summer and American Girl—one of the country’s top experiential retail and tourist destinations—is the place for girls and their families to get away for a fun-filled summer vacation. From May 22 through August 27, American Girl’s 16 store locations nationwide…


by Daniel Pickett
September 25, 2012
EL SEGUNDO, Calif.–(BUSINESS WIRE)— Mattel, Inc. (NASDAQ:MAT) announced today that Jessica Dunne, former executive vice president, Licensing, Disney Classic Characters and Disney Baby, was appointed GM & senior vice president, Consumer Products, responsible for overseeing licensing for Mattel’s stable of powerhouse brands, including Barbie®, Hot Wheels®, Monster High®, Fisher-Price® and American Girl®. Dunne also joins…


by Daniel Pickett
January 5, 2011
Toymaker Consolidates Leadership of Business Units and Operations Groups EL SEGUNDO, Calif.–(BUSINESS WIRE)— Mattel, Inc. (NASDAQ:MAT) today announced the appointment of Bryan Stockton, Mattel’s president of International, to the new position of chief operating officer (COO), effective immediately. This action further aligns Mattel’s senior leadership team with the company’s global strategic initiative to be the…


by Daniel Pickett
September 1, 2010
MIDDLETON, Wis., Sep 01, 2010 (BUSINESS WIRE) — American Girl officially announced plans today to say farewell to Felicity Merriman, one of the company’s treasured historical characters introduced in 1991. Felicity’s complete product collection, including her best friend Elizabeth Cole(TM), will soon be removed from American Girl’s catalogue, Web site, and retail stores and placed…