Tag: Barbie

 

by Daniel Pickett
June 18, 2013
mattel18.gif New Consumer Products Initiatives Position Barbie®, Monster High®, Hot Wheels® and Fisher-Price® for Global Growth and Category Expansion   LAS VEGAS–(BUSINESS WIRE)– Mattel® Brands and Fisher-Price® are transforming their licensing approach to stay better connected to consumers worldwide by creating a new global structure, prioritizing its portfolio of brands and continuing to partner with best-in-class…

 

by Daniel Pickett
May 2, 2013
Batusi1_003_newsPage.jpg Every weekday starting Monday April 29th and ending Friday May 3rd, we’ll reveal a new SDCC product. That’s ten total, plus we’ll add one or two surprises later in May or June just to keep it all going. Below is a list of the reveals. Make sure you check back every day so you don’t…

 

by Daniel Pickett
February 18, 2013
Robust Roster of Toy and Collectible Licensees Led by Master Toy Partner Jazwares Burbank, Calif., February 13, 2013 — (Virtual Press Office) — Warner Bros. Consumer Products (WBCP) announced during New York Toy Fair an impressive roster of licensees set to celebrate the 75th Anniversary of “The Wizard of Oz” in 2014, with creative product lines that…

 

by Daniel Pickett
February 14, 2013
bbtslogo3.gif Lots of news out of Toy Fair so that also means LOT of new pre-orders available from BigBadToyStore.com! ————- NEW PREORDERS ————- NECA TOY FAIR 2013 NEW ITEMS NECA had a variety of new items to show at Toy Fair this past weekend.  These include a 1/4 Scale Superman from the upcoming “Man of Steel”…

 

by Daniel Pickett
February 9, 2013
It was bound to happen… Mattel is taking full advantage of their 1966 Batman license and spreading it across all their brands… even Barbie.   Today Mattel announced we will be getting Barbie and Ken as the Adam West Batman and Julie Neumar Catwoman. [nggallery id=81] The Caped Crusader meets his match! From the original comics…

 

by Daniel Pickett
October 2, 2012
Toy makers such as Hasbro and Mattel showed off their entrants to the busy holiday toy season at the Time to Play Holiday Showcase Friday. A new Furby and Barbie are among the holiday hopefuls. MarketWatch’s Andria Cheng reports via WSJ’s WorldStream.

 

by Daniel Pickett
September 25, 2012
EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ:MAT) announced today that Jessica Dunne, former executive vice president, Licensing, Disney Classic Characters and Disney Baby, was appointed GM & senior vice president, Consumer Products, responsible for overseeing licensing for Mattel’s stable of powerhouse brands, including Barbie®, Hot Wheels®, Monster High®, Fisher-Price® and American Girl®. Dunne also joins…

 

by Daniel Pickett
June 22, 2012
Mattel honors and takes inspiration from Ruth and Elliot Handler — True Visionaries in the Toy Industry   EL SEGUNDO, Calif.–(BUSINESS WIRE)– At a ceremony earlier today at its Southern California headquarters, Mattel, Inc. (Nasdaq: MAT) renamed and dedicated its design center the Handler Team Center in honor of founders Ruth and Elliot Handler. Joined…

 

by Daniel Pickett
June 11, 2012
Barbie®, Hot Wheels®, Monster High® and Fisher-Price® Extend Play Outside of the Toy Box with New Global Consumer Products Initiatives LAS VEGAS–(BUSINESS WIRE)– At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will showcase its powerful portfolio of iconic brands and successful properties. Mattel is the worldwide leader in the design, manufacturing and the…

 

by Daniel Pickett
April 11, 2012
Crayola Brings the Magic of Barbie® and Hot Wheels® to Life Through New Line of Creative Activities and Digital Coloring App EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc., (NASDAQ:MAT), the world’s largest toy company, and Crayola, the largest children’s art supply maker, announced today a global licensing partnership. The two companies join forces, giving children creative…

 

by Daniel Pickett
February 22, 2012
Commemorative Exhibit Features Dozens of Timeless Playthings – From a 1905 Richard Steiff Teddy Bear To a 1976 Hello Kitty Plush Toy – Providing Visitors with a Look Back in Time at The Legendary Toy Store   WAYNE, NJ (February 22, 2012) – Since 1862, one brand has embodied whimsical, high-quality, innovative toys. Now celebrating…

 

by Daniel Pickett
April 29, 2011
Mattel has another full slate of exclusives for Comic Con 2011.  There were several of these revealed today on G4’s ‘Attack of the Show’ but that was only about half the story. We have the full line up here with clear large pictures and full descriptions.   There are a lot of great things in the…

 

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