Tag: Barbie

 

by Daniel Pickett
June 11, 2012
Barbie®, Hot Wheels®, Monster High® and Fisher-Price® Extend Play Outside of the Toy Box with New Global Consumer Products Initiatives LAS VEGAS–(BUSINESS WIRE)– At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will showcase its powerful portfolio of iconic brands and successful properties. Mattel is the worldwide leader in the design, manufacturing and the…

 

by Daniel Pickett
April 11, 2012
Crayola Brings the Magic of Barbie® and Hot Wheels® to Life Through New Line of Creative Activities and Digital Coloring App EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc., (NASDAQ:MAT), the world’s largest toy company, and Crayola, the largest children’s art supply maker, announced today a global licensing partnership. The two companies join forces, giving children creative…

 

by Daniel Pickett
February 22, 2012
Commemorative Exhibit Features Dozens of Timeless Playthings – From a 1905 Richard Steiff Teddy Bear To a 1976 Hello Kitty Plush Toy – Providing Visitors with a Look Back in Time at The Legendary Toy Store   WAYNE, NJ (February 22, 2012) – Since 1862, one brand has embodied whimsical, high-quality, innovative toys. Now celebrating…

 

by Daniel Pickett
April 29, 2011
Mattel has another full slate of exclusives for Comic Con 2011.  There were several of these revealed today on G4′s ‘Attack of the Show’ but that was only about half the story. We have the full line up here with clear large pictures and full descriptions.   There are a lot of great things in the…

 

by Daniel Pickett
April 28, 2011
Forget that grainy, shaky recorded-off-the-TV-with-a-cell-phone video that was posted today.  G4 and Attack of the Show have posted the segment today with the Mattel 2011 Comic Con reveals on their site for all to see.  Here it is.     Video Games – E3 2011 – AOTS Exclusive We will have more news, pictures and information…

 

by Daniel Pickett
April 27, 2011
We’ve been waiting patiently for Mattel to reveal their exclusive figures for Comic Con 2011.  There have been several hints on what we will be getting and a lot of guessing from fans.  (Here’s the thread where the detective board members of AFi try to piece together all of the hints and make their guesses.) …

 

by Daniel Pickett
February 11, 2011
Today over on MattyCollector.com Mattel posted the news of what lines will have reveals Sunday night at their collector press event.  AFi will be on hand on Sunday evening bringing you all the latest news and pictures of new Mattel product so keep your eyes on our front page.  Also don’t forget to ‘like’ the…

 

by Daniel Pickett
February 11, 2011
Diverse Portfolio Featuring New Introductions from Barbie®, Hot Wheels®, Fisher-Price®, Monster High™ and More, Reaches Fans Where They Are Today EL SEGUNDO, Calif.–(BUSINESS WIRE)– As the leading toy maker and an expert in creating memorable play experiences, Mattel, Inc. (NASDAQ:MAT) unveils innovative new products that expand beyond the toy box at this year’s New York…

 

by Daniel Pickett
January 5, 2011
THQ to Bring Barbie®, Hot Wheels®, Fisher-Price® and more to consoles. THQ will open the vast toy chest of Mattel, to develop and publish video games under a new, multi-year alliance that both companies announced today.   Extending deep into Mattel’s broad portfolio of popular brands, the agreement with Mattel builds on THQ’s strength in…

 

by Daniel Pickett
January 5, 2011
Toymaker Consolidates Leadership of Business Units and Operations Groups EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ:MAT) today announced the appointment of Bryan Stockton, Mattel’s president of International, to the new position of chief operating officer (COO), effective immediately. This action further aligns Mattel’s senior leadership team with the company’s global strategic initiative to be the…

 

by Daniel Pickett
October 19, 2010
Mattel’s Trusted Brands Barbie(R), Hot Wheels(R), Monster High(TM), Mattel Games and Fisher-Price(R) Deliver Continued Excitement, Quality and Value for Holiday 2010 EL SEGUNDO, Calif., Oct 19, 2010 (BUSINESS WIRE) — Mattel Inc., the top toy maker in the world, leads the future of play with the introduction of this year’s hottest toys and games for…

 

by Daniel Pickett
August 4, 2010
Toy Company Moves Up List to Rank 5th Among Large Employers EL SEGUNDO, Calif., Aug 04, 2010 (BUSINESS WIRE) — Mattel, Inc., (NASDAQ:MAT) the world’s largest toymaker, today announced it has been named as one of 2010′s "Best Places to Work in Los Angeles," ranking 5th among large-sized companies. The complete list will appear in…

 

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