Tag: Barbie


by Daniel Pickett
January 5, 2011
Toymaker Consolidates Leadership of Business Units and Operations Groups EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ:MAT) today announced the appointment of Bryan Stockton, Mattel’s president of International, to the new position of chief operating officer (COO), effective immediately. This action further aligns Mattel’s senior leadership team with the company’s global strategic initiative to be the…


by Daniel Pickett
October 19, 2010
Mattel’s Trusted Brands Barbie(R), Hot Wheels(R), Monster High(TM), Mattel Games and Fisher-Price(R) Deliver Continued Excitement, Quality and Value for Holiday 2010 EL SEGUNDO, Calif., Oct 19, 2010 (BUSINESS WIRE) — Mattel Inc., the top toy maker in the world, leads the future of play with the introduction of this year’s hottest toys and games for…


by Daniel Pickett
August 4, 2010
Toy Company Moves Up List to Rank 5th Among Large Employers EL SEGUNDO, Calif., Aug 04, 2010 (BUSINESS WIRE) — Mattel, Inc., (NASDAQ:MAT) the world’s largest toymaker, today announced it has been named as one of 2010’s "Best Places to Work in Los Angeles," ranking 5th among large-sized companies. The complete list will appear in…


by Daniel Pickett
June 7, 2010
New Girls Franchise "Monster High" is Unveiled with Key Partnerships across Multiple Categories including Apparel & Accessories, Publishing, Live-Action Entertainment and More LAS VEGAS, Jun 07, 2010 (BUSINESS WIRE) — Today at the 2010 Licensing International Show, Mattel, Inc., the world’s leading toy company, unveils its multi-category line-up of best-in-class partners with new apparel and…


by Daniel Pickett
March 30, 2010
EL SEGUNDO, Calif., Mar 30, 2010 (BUSINESS WIRE) — Mattel, Inc. (NASDAQ:MAT) brings springtime fun with fresh new toys and games perfect for play indoors and out. From Barbie(R) to Hot Wheels(R) and great games for the entire family, Mattel’s got kids covered and parents prepped for upcoming springtime vacations, holidays and rainy or sunny…


by Daniel Pickett
March 24, 2010
The newest installment for Mattel’s Barbie Pop Culture mash-ups is a line of Barbie dolls based on the award winning AMC TV show "Mad Men." The new dolls, that went on sale yesterday, feature: leading man Don Draper; his wife Betty Draper; Sterling Cooper partner Roger Sterling; and bombshell office manager Joan Holloway.  The dolls…


by Daniel Pickett
January 21, 2010
EL SEGUNDO, Calif., Jan 21, 2010 (BUSINESS WIRE) — FORTUNE announced today that Mattel (NASDAQ: MAT), the world’s largest toy company, has been ranked #78 on the 13th annual "100 Best Companies to Work For" list. The full list and related stories appear in the Feb. 8 issue of FORTUNE, available on newsstands on Monday,…


by Daniel Pickett
April 22, 2009
Toys, Dolls, Games, Books, Apparel, Home Décor and Fragrance  Inspired by Upcoming Feature Film and Classic TV Series and Movies Are Landing on Retail Shelves   New York, April 22, 2009 – Staying true to the motto "Live Long and Prosper," CBS Consumer Products, a unit of CBS Entertainment, announced today the availability of an…


by Daniel Pickett
April 17, 2009
First Quarter Highlights •Worldwide net sales down 15 percent; •Domestic gross sales down 6 percent and international gross sales down 23 percent; •Worldwide gross sales for core brands: Barbie® down 5 percent; Hot Wheels® down 3 percent; Core Fisher-Price® down 17 percent and American Girl® brands down 4 percent; •Gross margin increased 80 basis points…


by Daniel Pickett
April 15, 2009
Company Recognized for Ongoing Commitment to Social, Environmental and Governance Leadership EL SEGUNDO, Calif., Apr 15, 2009 (BUSINESS WIRE) – Mattel, Inc. (NYSE: MAT) announced today it has been named one of the "World’s Most Ethical Companies" in 2009 by the Ethisphere Institute. The selection process included a rigorous, multi-step evaluation process that reviewed the…


by Daniel Pickett
March 23, 2009
Looks like there’s a bit of ugliness surrounding Barbie on her 50th Birthday.   According to this article in the Idaho Statemen  a man by the name of Anthony Bulone says he was the actual sculptor of the original Barbie doll and that it’s features are based one those of his late wife.  According to…


by Daniel Pickett
March 12, 2009
Fiat 500 Named Official Barbie(R) 50th Anniversary Car MILAN, Mar 12, 2009 (BUSINESS WIRE) — Famous the world over for her fabulous accessories, Mattel today announced the official Barbie(R) 50th Anniversary car – the Fiat 500. Recognized as the ultimate in Italian design, absolute glamour, and one of the most incredibly stylish and notable cars…