Tag: consumer products

 

by Daniel Pickett
October 28, 2013
New spellbinding brand reaches tweens around the globe with original storylines and creative characters   EL SEGUNDO, Calif.–(BUSINESS WIRE)– Turning a new page in fairytale history, Mattel announces the global launch of its newest intellectual property — Ever After High™. Based on the relatable everyday lives of extraordinary teenage sons and daughters of well-known fairytale…

 

by Daniel Pickett
June 17, 2013
RovioLogo.jpg Rovio Entertainment emphasizes long-term brand development and bolsters its licensing partner base. Las Vegas, Nevada — June 17, 2013– Rovio Entertainment, the creator of the globally successful Angry Birds brand, announced at the International Licensing Expo in Las Vegas, Nevada plans to grow their licensing business. Rovio Entertainment is partnering with great companies and has…

 

by Daniel Pickett
September 25, 2012
EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ:MAT) announced today that Jessica Dunne, former executive vice president, Licensing, Disney Classic Characters and Disney Baby, was appointed GM & senior vice president, Consumer Products, responsible for overseeing licensing for Mattel’s stable of powerhouse brands, including Barbie®, Hot Wheels®, Monster High®, Fisher-Price® and American Girl®. Dunne also joins…

 

by Daniel Pickett
July 9, 2012
Unique Star Trek Items Join One-of-a-Kind Product From Dexter® and The Twilight Zone NEW YORK, NY – July 9, 2012– CBS Consumer Products hits warp speed at Comic-Con International 2012 with exclusive products and giveaways based on popular television series including Star Trek, Dexter and The Twilight Zone. Both hardcore and casual fans will find…

 

by Daniel Pickett
June 5, 2012
WARNER BROS. CONSUMER PRODUCTS PARTNERS WITH WETA WORKSHOP FOR COLLECTIBLES FROM THE UPCOMING HIGHLY ANTICIPATED FILMS, THE HOBBIT: AN UNEXPECTED JOURNEY AND THE HOBBIT: THERE AND BACK AGAIN -New merchandise slated for October 2012- WELLINGTON, New Zealand and Burbank, CA – June 05, 2012 – Warner Bros. Consumer Products and Weta Workshop announced today a…

 

by Daniel Pickett
May 22, 2012
Back in April DC Entertainment announced the rebirth of DC Direct as the new DC Collectibles and the news that they would be expanding into an on-line shop.   They also announced they would launch that e-commerce site with a pair of exclusives in May- a Sinestro bust and a Flashpoint action figure boxed set.   May…

 

by Daniel Pickett
April 19, 2011
AFi’s 6th Anniversary Scoop Week – Day 1 It’s an annual tradition here at AFi that on our anniversary we have "scoop week", a series of reveals from diverse group of action figures and collectibles companies.   This year is no exception so we will be posting some scoops this week as well as posting a lot of new, exclusive new content.  Let’s get…

 

by Daniel Pickett
January 27, 2011
TargetEnemy.jpg There’s a disturbing trend in the retail world.   It’s not new, but it looks like it is becoming more pervasive in the stores that I frequent.   I first noticed it at Toys R Us stores in 2009 , but now I am seeing it at some of my local Targets as well.    [...]

 

by Daniel Pickett
January 27, 2011
There’s a disturbing trend in the retail world.   It’s not new, but it looks like it is becoming more pervasive in the stores that I frequent.   I first noticed it at Toys R Us stores in 2009 , but now I am seeing it at some of my local Targets as well.   …

 

by Daniel Pickett
January 25, 2011
Green Lantern Licensees – Led by Master Toy Licensee, Mattel – To Illuminate Toy Fair 2011 Burbank, Calif., January 25, 2011 — Warner Bros. Consumer Products (WBCP) is teaming up with a leading group of global licensees at Toy Fair in support of the Summer 2011 blockbuster film, “Green Lantern,” highlighted by DC Entertainment’s master…

 

by Daniel Pickett
June 15, 2010
…you’ve just crossed over into… The Twilight Zone… Man.  Is there anything creepier than a creepy doll?   Rod Serling knew that.   Jonnathan Coulton knows that.  Now you can experience the terror in your own home!  Not once, but twice over!   BifBangPow is on a roll with their pre-Comic Con reveals, and we’re…

 

by Daniel Pickett
June 7, 2010
New Girls Franchise "Monster High" is Unveiled with Key Partnerships across Multiple Categories including Apparel & Accessories, Publishing, Live-Action Entertainment and More LAS VEGAS, Jun 07, 2010 (BUSINESS WIRE) — Today at the 2010 Licensing International Show, Mattel, Inc., the world’s leading toy company, unveils its multi-category line-up of best-in-class partners with new apparel and…

 

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