Tag: Electronics

 

by Daniel Pickett
October 28, 2013
New spellbinding brand reaches tweens around the globe with original storylines and creative characters   EL SEGUNDO, Calif.–(BUSINESS WIRE)– Turning a new page in fairytale history, Mattel announces the global launch of its newest intellectual property — Ever After High™. Based on the relatable everyday lives of extraordinary teenage sons and daughters of well-known fairytale…

 

by Daniel Pickett
January 8, 2009
Unprecedented Demand for New Digital Play Experiences Drives Aggressive, New Initiative For World’s #1 Toy Manufacturer LAS VEGAS, Jan 08, 2009 (BUSINESS WIRE) – Mattel announced today at the 2009 Consumer Electronics Show (CES) Kids@Play Summit that it will be transforming the company’s online strategy from brand Web site platform to interactive programming and content…

 

by Daniel Pickett
April 30, 2008
 First Wave of Electronic “Batman-Gear” Scheduled to Debut in May 2008   MARIETTA, GA (APRIL 2008) — Digital Blue™, the innovator in electronics and software for the youth market is proud to announce a licensing agreement with Warner Bros. Consumer Products, on behalf of DC Comics. Digital Blue brings its expertise in value-priced digital cameras…

 

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