Tag: Ever After High

 

by Daniel Pickett
December 3, 2014
MattelTent14pic1 It’s that time of year again! Once a year, at Mattel’s  headquarters in El Segundo, they hold their annual holiday tent sale.  This sale typically runs from Halloween until just before Christmas around the corner from their main building in an adjacent parking lot.   The sale is primarily made up of bulk overstock toy of…

 

by Daniel Pickett
November 13, 2014
mattell-PGP-studio Officially announced back in October, Mattel’s new Playground Productions has been relatively quiet in the following weeks.   However, today they updated their website to include a new PGP sub page and included this sizzle reel that should give people a better idea of the sorts of projects this new division of Mattel will be tackling.  …

 

by Ryan "TheSuperfly" Prast
February 17, 2014
Mattel-logo EL SEGUNDO, Calif.–(BUSINESS WIRE)– This week, at the New York International Toy Fair, leading toymaker Mattel, Inc. (NASDAQ:MAT) will showcase its new toy lineup for power-house brands Fisher-Price®, Thomas & Friends®, Hot Wheels®, Barbie®, Monster High® and newcomer, Ever After High®. From infants to tweens, Mattel® and Fisher-Price® brands accompany kids as they grow, delivering…

 

by Daniel Pickett
October 28, 2013
New spellbinding brand reaches tweens around the globe with original storylines and creative characters   EL SEGUNDO, Calif.–(BUSINESS WIRE)– Turning a new page in fairytale history, Mattel announces the global launch of its newest intellectual property — Ever After High™. Based on the relatable everyday lives of extraordinary teenage sons and daughters of well-known fairytale…

 

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