Tag: Ever After High

 

by Ryan "TheSuperfly" Prast
February 17, 2014
Mattel-logo EL SEGUNDO, Calif.–(BUSINESS WIRE)– This week, at the New York International Toy Fair, leading toymaker Mattel, Inc. (NASDAQ:MAT) will showcase its new toy lineup for power-house brands Fisher-Price®, Thomas & Friends®, Hot Wheels®, Barbie®, Monster High® and newcomer, Ever After High®. From infants to tweens, Mattel® and Fisher-Price® brands accompany kids as they grow, delivering…

 

by Daniel Pickett
October 28, 2013
New spellbinding brand reaches tweens around the globe with original storylines and creative characters   EL SEGUNDO, Calif.–(BUSINESS WIRE)– Turning a new page in fairytale history, Mattel announces the global launch of its newest intellectual property — Ever After High™. Based on the relatable everyday lives of extraordinary teenage sons and daughters of well-known fairytale…

 

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