Tag: evergreen


by Daniel Pickett
January 11, 2014
As we start the new year and stores start re-setting their post-holiday aisles, more new products are hitting stores now.  As we saw at SDCC last year Mattel is thinking small when it comes to retail.  Smaller figures that is.   The “evergreen’ Batman line is shrinking from 5″ to 3.75” and Batman is bringing along…


by Abby Pickett
July 19, 2013
They are putting new figures in the case right now but it looks like the 4″ line is going deeper into the DCU, with Superman, The Flash, Green Arrow, Clayface, Azrael Batman and Deathstoke!


by Daniel Pickett
March 15, 2013
Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.  There will not be a posting of answers on January 1st as Mattel…


by Daniel Pickett
March 22, 2012
Just prior to Toy Fair in February, rumors of a new Batman toy line started to emerge.  Then the week  before Toy Fair Warner Brothers confirmed the line in a single sentence in a press release describing what they would be showcasing at the annual trade show: Mattel also plans to introduce the evergreen Batman…