Tag: Fisher Price

 

by Ryan "TheSuperfly" Prast
February 17, 2014
Mattel-logo EL SEGUNDO, Calif.–(BUSINESS WIRE)– This week, at the New York International Toy Fair, leading toymaker Mattel, Inc. (NASDAQ:MAT) will showcase its new toy lineup for power-house brands Fisher-Price®, Thomas & Friends®, Hot Wheels®, Barbie®, Monster High® and newcomer, Ever After High®. From infants to tweens, Mattel® and Fisher-Price® brands accompany kids as they grow, delivering…

 

by Daniel Pickett
December 23, 2013
ScreenHunter_244 Dec. 23 10.31 Several folks received a holiday e-card today from Mattel.   I think it was sent out to folks that have signed up for the shop.Mattel.com newsletter, but that’s just a guess.    I saw on Facebook that some folks were afraid to open it thinking it was spam or a virus, but we clicked on it and…

 

by Erik "Superfriend" Skov
December 3, 2013
Imaginext Green Arrow I’m one of the late comers to this line.  I’ve been watching the Imaginext DC product for a while.  Some lines a take a while for me to get into.  I did not bite on JL Animated until Hawkgirl and Ultra Humanite were added to the line.  For Imaginext, the Superman / Krypto pack made…

 

by Daniel Pickett
November 29, 2013
ImagScarecrowPoison-Ivy All good things must come to an end.   And so we come to the end of our first ever Imaginext week.   I hope you have enjoyed these reveals as much as I have.   We’re going out with a big finish – an awesome pair of Bat villains! But first lets look at the final installment…

 

by Daniel Pickett
November 28, 2013
ImagBatmanBatmobile Happy Thanksgiving everyone.  And since I’m in a GIVING mood I’m going to reveal TWO new DC Comics Imaginext sets featuring the Dark Knight himself – Batman. But first let take a look at part 2 of the history sweet love between DC Comics and Imaginext via Wikipedia: In 2010, an original video animation based…

 

by Daniel Pickett
November 27, 2013
ImagMartian-ManhunterPlastic-Man Day 3 of our week of exclusive Imaginext reveals brings us a sweet 2-pack of DC characters that are sure to beef up your Justice League line up – J’onn J’onzz the Martian Manhunter and old Eel O’Brian himself – Plastic Man!   Both of these characters are brand new to the line. But before we…

 

by Daniel Pickett
November 26, 2013
ImaginextLogo Imaginext is a line that kind of snuck up on me.   It started out cool enough when they started the sub-line that included DC Comics Batman characters.   Then that sub-line became it’s own line and kept expanding and started seeing things like cool playsets, vehicles and villains!  Lots of villains. Then they started moving beyond…

 

by Daniel Pickett
November 25, 2013
ImaginextLogo Anyone who visits the toy isles knows that Imaginext is a kids line started by Fisher-Price that is meant for children ages 3-8.    But it’s the kind of line you see on the shelves and think “Aw, man!  I would have LOVED that as a kid!”  Some of us are old enough to have kids…

 

by Danny "CantinaDan" Neumann
October 3, 2013
BLOGtoycompanies-BIG Recently I was staring at the cool packaging of the Super7 ALIEN ReAction line. As I noted how the ReAction logo pays homage to the original Kenner logo I started to wonder what “Kenner” originally meant. Then it occurred to me that I had no idea where many toy company names came from. Hence, my…

 

by Daniel Pickett
June 18, 2013
mattel18.gif New Consumer Products Initiatives Position Barbie®, Monster High®, Hot Wheels® and Fisher-Price® for Global Growth and Category Expansion   LAS VEGAS–(BUSINESS WIRE)– Mattel® Brands and Fisher-Price® are transforming their licensing approach to stay better connected to consumers worldwide by creating a new global structure, prioritizing its portfolio of brands and continuing to partner with best-in-class…

 

by Daniel Pickett
February 5, 2013
New Look for Iconic Brand Unveiled Today During Special Musical Performance with Genevieve Goings at Citi Pond® at Bryant Park™   EAST AURORA, N.Y.–(BUSINESS WIRE)– Fisher-Price, Inc., the leading manufacturer of infant and preschool toys and a subsidiary of Mattel (NASDAQ:MAT), has made an unprecedented investment to refresh its iconic, beloved Little People® brand and…

 

by Daniel Pickett
February 4, 2013
mattel.gif EAST AURORA, NY & EL SEGUNDO, Calif.–(BUSINESS WIRE)– Fisher-Price, Inc. and Mattel, Inc. pledged $3 million to The Children’s Hospital of Buffalo Foundation, in Buffalo, N.Y., for construction and naming rights to a 6,000-square-foot respite area for families going through treatment in the new John R. Oishei Children’s Hospital, opening 2016 on Ellicott and High…

 

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