Tag: Fisher Price

 

by Daniel Pickett
June 5, 2015
The other week we showed you some DC Comics Imaginext reveals that showed up on the back of some new packaging, but now the good folks at Fisher-Price have done one better with new products officially revealed on the Imaginext website!   New figures, new vehicles and new fun are coming our way! And this…

 

by Daniel Pickett
May 29, 2015
Target stores are starting to get in new DC Comics Super Friends Imaginext product, including a new exclusive 7-pack of figures.  The other item of note is that there are some new products revealed on the back of one of the packages. First up is the Target exclusive Heroes Vs. Villains 7 pack.  The litteral…

 

by Daniel Pickett
April 17, 2015
Companies to collaborate connecting Quirky’s vibrant global inventor community with Mattel’s iconic brands and products ranging from toys and games to baby gear and preschool products EL SEGUNDO, Calif.–(BUSINESS WIRE)— Mattel (NASDAQ: MAT) and Quirky, the company that makes invention accessible, today announced an exclusive partnership to spark invention in toys, play and baby gear….

 

by Daniel Pickett
March 18, 2015
We are excited to show off the next exciting line from Vinyl Sugar! Introducing…Dorbz! Guardians of the Galaxy are the first series for Dorbz, and appeal to collectors of all ages! Opting for painted designs over sculpt, these pint-sized rascals will weasel their way into your heart as surely as they’ll find their way onto…

 

by Daniel Pickett
March 9, 2015
Check out this GIANT Ultra T-Rex from Fisher-Price and Imaginext! This giant beast should be in stores for the 2015 holiday season. Come with 3 figures. Imaginext, more than any other toy line out there, has me saying the wistful statement “Man… if they had had that when I was a kid…” and this incredible…

 

by Daniel Pickett
March 5, 2015
Here is a video look at the upcoming Fisher-Price Imaginext’s Bat Tower!!!!  This set will be available Fall 2015 as part of their holiday push.  It comes with a new Batman and Joker figures and plenty of play value with transforming action, lights and sounds.   Check out more Imaginext goodies that will be coming…

 

by Cesar Zamora
February 6, 2015
#tbt or #tbtt, Throwback Toy Thursday. My sister recently rescued some of my old toys from destruction. #toycrewbuddies #toyphotography #toystagram A photo posted by Cesar Zamora (@geeksabre) on Feb 5, 2015 at 2:15pm PST Today I take a brief look at some toys that I was able  to salvage from my childhood home. My sister…

 

by Daniel Pickett
February 2, 2015
The Imaginext team out East have been very bad, but when they are bad it’s good for us.  They are cooking up the next round of DC Comics Super Friends by focusing on the VILLAINS!  They are giving DC Imaginext fans a quartet of great new items, two of which are available now (on Amazon.com)…

 

by Daniel Pickett
February 2, 2015
Batman Unlimited, New Animated Content Inspired by Mattel’s New Batman Toy Line, to Debut Spring 2015 All-New Animated Shorts Based on the Fisher-Price Imaginext DC Super Friends Toy Line to Premiere Spring 2015 Burbank, Calif. – February 2, 2015  – Warner Bros. Consumer Products (WBCP), DC Entertainment, and Warner Bros. Animation today unveiled an unprecedented…

 

by Daniel Pickett
January 28, 2015
Funko has announced the launch of another “independent” line as part of their partnership with Vinyl Sugar.   This new line, called “Dorbz”, which one assumes is short for “adorbs” features license characters from the DC and Marvel universes in a very old school, but updated Fisher-Price Little People sort of way. We should get more…

 

by Daniel Pickett
January 2, 2015
EAST AURORA, N.Y., Jan. 2, 2015 /PRNewswire/ — Fisher-Price, Inc., one of the world’s leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc., today released a short film entitled Wishes for Baby, marking the official launch of the Best Possible Start marketing campaign. Directed by award-winning documentarian Patrick Creadon, and filmed with real…

 

by Daniel Pickett
November 12, 2014
As part of their “Happy Honda Days” Holiday 2014 ad campaign Honda is pulling on your nostalgia strings with a series of ads starting vintage toys and characters such as Skeletor, Strawberry Shortcake, Jem, Gumby, Little People, Stretch Armstrong and G.I. Joe.   You can see the current series of ads here: Remember that sheer…

 

by Daniel Pickett
November 10, 2014
Toys”R”Us Stores Nationwide to Open at 5pm on Thursday, November 27 WAYNE, N.J., Nov. 7, 2014 /PRNewswire/ –– Toys”R”Us® today announced that its stores nationwide will open at 5pm on Thursday, November 27*, the same time as last year. Stores will remain open through 11pm on Friday, November 28, offering hot doorbusters and deals on…

 

by Daniel Pickett
June 12, 2014
Variety.com is reporting this morning that Mattel and DC Entertainment have extended their licensing agreement another 3-5 years.    The agreement covers boys toys/action brands,  Hot Wheels, Matchbox, Barbie, Mattel Games and Fisher-Price.   The new contract includes toys from DC Entertainment properties for film (Batman v. Superman: Dawn of Justice and Justice League), television (Arrow and…

 

by Ryan "TheSuperfly" Prast
February 17, 2014
EL SEGUNDO, Calif.–(BUSINESS WIRE)– This week, at the New York International Toy Fair, leading toymaker Mattel, Inc. (NASDAQ:MAT) will showcase its new toy lineup for power-house brands Fisher-Price®, Thomas & Friends®, Hot Wheels®, Barbie®, Monster High® and newcomer, Ever After High®. From infants to tweens, Mattel® and Fisher-Price® brands accompany kids as they grow, delivering…

 

by Daniel Pickett
December 23, 2013
Several folks received a holiday e-card today from Mattel.   I think it was sent out to folks that have signed up for the shop.Mattel.com newsletter, but that’s just a guess.    I saw on Facebook that some folks were afraid to open it thinking it was spam or a virus, but we clicked on it and…

 

by Erik "Superfriend" Skov
December 3, 2013
Imaginext Green Arrow I’m one of the late comers to this line.  I’ve been watching the Imaginext DC product for a while.  Some lines a take a while for me to get into.  I did not bite on JL Animated until Hawkgirl and Ultra Humanite were added to the line.  For Imaginext, the Superman / Krypto pack made…

 

by Daniel Pickett
November 29, 2013
All good things must come to an end.   And so we come to the end of our first ever Imaginext week.   I hope you have enjoyed these reveals as much as I have.   We’re going out with a big finish – an awesome pair of Bat villains! But first lets look at the final installment…

 

by Daniel Pickett
November 28, 2013
Happy Thanksgiving everyone.  And since I’m in a GIVING mood I’m going to reveal TWO new DC Comics Imaginext sets featuring the Dark Knight himself – Batman. But first let take a look at part 2 of the history sweet love between DC Comics and Imaginext via Wikipedia: In 2010, an original video animation based…

 

by Daniel Pickett
November 27, 2013
Day 3 of our week of exclusive Imaginext reveals brings us a sweet 2-pack of DC characters that are sure to beef up your Justice League line up – J’onn J’onzz the Martian Manhunter and old Eel O’Brian himself – Plastic Man!   Both of these characters are brand new to the line. But before we…

 

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