Tag: Fisher Price

 

by Daniel Pickett
November 26, 2013
Imaginext is a line that kind of snuck up on me.   It started out cool enough when they started the sub-line that included DC Comics Batman characters.   Then that sub-line became it’s own line and kept expanding and started seeing things like cool playsets, vehicles and villains!  Lots of villains. Then they started moving beyond…

 

by Daniel Pickett
November 25, 2013
Anyone who visits the toy isles knows that Imaginext is a kids line started by Fisher-Price that is meant for children ages 3-8.    But it’s the kind of line you see on the shelves and think “Aw, man!  I would have LOVED that as a kid!”  Some of us are old enough to have kids…

 

by Danny "CantinaDan" Neumann
October 3, 2013
Recently I was staring at the cool packaging of the Super7 ALIEN ReAction line. As I noted how the ReAction logo pays homage to the original Kenner logo I started to wonder what “Kenner” originally meant. Then it occurred to me that I had no idea where many toy company names came from. Hence, my…

 

by Daniel Pickett
June 18, 2013
New Consumer Products Initiatives Position Barbie®, Monster High®, Hot Wheels® and Fisher-Price® for Global Growth and Category Expansion   LAS VEGAS–(BUSINESS WIRE)-– Mattel® Brands and Fisher-Price® are transforming their licensing approach to stay better connected to consumers worldwide by creating a new global structure, prioritizing its portfolio of brands and continuing to partner with best-in-class…

 

by Daniel Pickett
February 5, 2013
New Look for Iconic Brand Unveiled Today During Special Musical Performance with Genevieve Goings at Citi Pond® at Bryant Park™   EAST AURORA, N.Y.–(BUSINESS WIRE)— Fisher-Price, Inc., the leading manufacturer of infant and preschool toys and a subsidiary of Mattel (NASDAQ:MAT), has made an unprecedented investment to refresh its iconic, beloved Little People® brand and…

 

by Daniel Pickett
February 4, 2013
EAST AURORA, NY & EL SEGUNDO, Calif.–(BUSINESS WIRE)— Fisher-Price, Inc. and Mattel, Inc. pledged $3 million to The Children’s Hospital of Buffalo Foundation, in Buffalo, N.Y., for construction and naming rights to a 6,000-square-foot respite area for families going through treatment in the new John R. Oishei Children’s Hospital, opening 2016 on Ellicott and High…

 

by Daniel Pickett
November 22, 2012
At long last we are getting a female character and a villain in Fisher Price’s Imaginext DC Super Friends line.  Yesterday the new Imaginext® DC Super Friends™ The Joker & Harley Quinn set popped up on the official website and is available to order right now.   Harley comes with her signature giant mallet and looks…

 

by Daniel Pickett
February 22, 2012
Commemorative Exhibit Features Dozens of Timeless Playthings – From a 1905 Richard Steiff Teddy Bear To a 1976 Hello Kitty Plush Toy – Providing Visitors with a Look Back in Time at The Legendary Toy Store   WAYNE, NJ (February 22, 2012) – Since 1862, one brand has embodied whimsical, high-quality, innovative toys. Now celebrating…

 

by Daniel Pickett
May 25, 2011
 Kachow! Kids Can “Race Around the World” with In-Store “Racetrack” Boutiques, Digital Programs and Global Exclusive Product Lines Dedicated to Disney/Pixar’s Cars 2   WAYNE, NJ (May 25, 2011) – As DisneyŸPixar’s Cars 2 prepares to speed into theaters on Friday, June 24, Toys“R”Us® stores are helping kids join the “Race Around the World” by…

 

by Daniel Pickett
January 5, 2011
Toymaker Consolidates Leadership of Business Units and Operations Groups EL SEGUNDO, Calif.–(BUSINESS WIRE)— Mattel, Inc. (NASDAQ:MAT) today announced the appointment of Bryan Stockton, Mattel’s president of International, to the new position of chief operating officer (COO), effective immediately. This action further aligns Mattel’s senior leadership team with the company’s global strategic initiative to be the…

 

by Daniel Pickett
October 5, 2010
Fisher-Price(R) and Disney Launch Innovative Dancing Mickey Feature Plush with Donny Osmond Commercial, Interactive Online Game & iPhone App NEW YORK, Oct 05, 2010 /PRNewswire via COMTEX News Network/ — One of the most anticipated toys of the holiday season is hitting retail shelves today as Fisher-Price – a subsidiary of Mattel, Inc. (Nasdaq: MAT)…

 

by Daniel Pickett
June 25, 2010
Fisher-Price(R) Imaginext(R) BIGFOOT The Monster Spotted Near Niagara Falls! EAST AURORA, N.Y., June 24, 2010 /PRNewswire via COMTEX News Network/ — This just in… BIGFOOT was recently spotted in North Carolina and is now thought to be headed toward the headquarters of Fisher-Price, Inc. (a subsidiary of Mattel, Inc. Nasdaq: MAT) in East Aurora, N.Y….

 

by Daniel Pickett
February 26, 2010
Toy Hall Of Fame Inductee John Lasseter & Toy Story 3 Filmmakers Reveal 2010 Toy Line and Film Details NEW YORK, NY – February 14, 2010 – Disney-Pixar’s Toy Story 3 kicked off the American International Toy Fair in New York City today with a plethora of new toys and playthings that pay homage and…

 

by Daniel Pickett
February 9, 2010
Fisher-Price(R) Imaginext(R) BIGFOOT The Monster: A Discovery of Legendary Proportions on Display in Mattel Showroom at New York Toy Fair EAST AURORA, N.Y., Feb 09, 2010 (BUSINESS WIRE) — It all began a few years ago, when BIGFOOT sightings started popping up just beyond the world headquarters of Fisher-Price, Inc. (a subsidiary of Mattel, Inc….

 

by Daniel Pickett
June 7, 2009
Stamford, CT June 6, 2009 – Friday, the Consumer Product Safety Commission (CPSC) announced a settlement with Mattel Inc., of El Segundo, CA and its wholly owned subsidiary, Fisher-Price Inc., of East Aurora, NY in the amount of $2.3 million for violating the federal lead paint ban. Enacted in 1978, the Consumer Product Safety Act…

 

by Daniel Pickett
March 19, 2009
Fisher-Price(R) Little People(R) Brand Commemorates 50 Years of Play March 21 with Year-Long CelebrationMore Than 1.5 Billion Little People(R) Figures Inspire World of Discovery, Imagination EAST AURORA, N.Y., Mar 19, 2009 (BUSINESS WIRE) — In 1959, Fisher-Price(R), the largest infant and preschool toy manufacturer and a subsidiary of Mattel, Inc. (NYSE:MAT), introduced the Safety School…

 

by Daniel Pickett
February 11, 2009
EL SEGUNDO, Calif., Feb 11, 2009 (BUSINESS WIRE) –-Kicking off the 2009 American International Toy Fair in New York, Mattel, Inc. (NYSE: MAT) will unveil its exciting 2009 lineup of new toys and games that will let kids customize their play experience, play as a group with friends and family, or get up and get…

 

by Daniel Pickett
April 29, 2008
Meet the Micronuggets, a super mash-up of some of our old favorites. Yes, that’s a classic "LITTLE PEOPLE" body with a custom head and a "TIME TRAVELER" chest module. Cast in cool clear blue, the SUCKADELIC TIME STRAGGLER also comes with a cute "MOONSCAPE" Base to sit him in. Totally handmade by the Super Sucklord…

 

by Daniel Pickett
April 14, 2008
  To kick off the 3rd Anniversary Celebration here is a video we cut together of our Toy Fair  2008 video footage.  This video covers a little of everything and gives you a bit of flavor of walking around the Javits  Center .  I hope you dig it!   Thanks to "Cubby" for cutting it together.  …

 

by Daniel Pickett
March 16, 2008
  Now that we have all of our Toy Fair 08 pictures labeled and posted I can start posting some of the video I shot. This first video may not appeal to all action figure collectors, but this product was the talk of Toy Fair 08 and I think you can see the potential in…

 

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