Tag: Girls


by Daniel Pickett
September 16, 2010
Proceeds from autographed and exclusive toys and games will support children in need   New York, NY | September 16, 2010 – The Toy Industry Foundation (TIF) will kick off its second annual “Birthday Bids” online charity auction on Thursday, September 23, 2010, at 3:00 pm (Eastern).  Commemorating the anniversaries of several beloved classic toys…


by Daniel Pickett
June 7, 2010
New Girls Franchise "Monster High" is Unveiled with Key Partnerships across Multiple Categories including Apparel & Accessories, Publishing, Live-Action Entertainment and More LAS VEGAS, Jun 07, 2010 (BUSINESS WIRE) — Today at the 2010 Licensing International Show, Mattel, Inc., the world’s leading toy company, unveils its multi-category line-up of best-in-class partners with new apparel and…


by Daniel Pickett
June 4, 2010
Monster High(TM) Launches with Rich Content and Strategic Partnerships Reaching Tween and Teen Girls in Key Consumer Products Categories EL SEGUNDO, Calif., Jun 04, 2010 (BUSINESS WIRE) — For the first time in company history, Mattel will roll out a new intellectual property, Monster High(TM), across a number of diverse consumer products categories simultaneously at…


by Daniel Pickett
February 24, 2010
In response to customer demand, Toys“R”Us today announced that its successful in-store layaway program – offering customers the opportunity to make small payments over an extended period of time – will now be available on items such as bikes, ride-ons, swing sets, trampolines, water slides, basketball systems and more in time for summer fun. Layaway…


by Daniel Pickett
June 1, 2009
Global Licensing Leader Announces Unparalleled Category Alliances With Jonathan Adler, Creative Design International, Buster Brown & Co. and More LAS VEGAS, Jun 01, 2009 (BUSINESS WIRE) — Today at the 2009 Licensing International Show, Mattel, the world’s leading toy company, reveals its portfolio of best-in-class partners with new entertainment alliances, home décor offerings, products that…


by Daniel Pickett
May 27, 2009
Company Will Operate Legendary FAO Schwarz Stores As a Distinctive Business and Purveyor of Extraordinary Toys WAYNE, NJ (May 28, 2009) — Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced it has acquired FAO Schwarz, one of the most iconic children’s retailers in the world and a brand synonymous with…


by Daniel Pickett
April 2, 2009
  -Polls open for excited fans to vote on proposals for expansion of LEGO CITY in 2010-   LEGO CITY (April 2, 2009) – Architects and planners of LEGO CITY are at odds over which section of the booming metropolis should be developed next.  After a Town Hall meeting was held on April 1, fraught…


by Daniel Pickett
March 19, 2009
Fisher-Price(R) Little People(R) Brand Commemorates 50 Years of Play March 21 with Year-Long CelebrationMore Than 1.5 Billion Little People(R) Figures Inspire World of Discovery, Imagination EAST AURORA, N.Y., Mar 19, 2009 (BUSINESS WIRE) — In 1959, Fisher-Price(R), the largest infant and preschool toy manufacturer and a subsidiary of Mattel, Inc. (NYSE:MAT), introduced the Safety School…


by Daniel Pickett
March 12, 2009
Fiat 500 Named Official Barbie(R) 50th Anniversary Car MILAN, Mar 12, 2009 (BUSINESS WIRE) — Famous the world over for her fabulous accessories, Mattel today announced the official Barbie(R) 50th Anniversary car – the Fiat 500. Recognized as the ultimate in Italian design, absolute glamour, and one of the most incredibly stylish and notable cars…


by Daniel Pickett
March 9, 2009
Birthday Celebrations Around the World Honor Barbie(R) Doll’s 50 Years of Fashion, Cultural Relevance and Aspiration MALIBU, Calif., Mar 09, 2009 (BUSINESS WIRE) — Today, 50 years after her debut at New York Toy Fair, Barbie(R) doll celebrates five decades as the world’s most popular fashion doll by unveiling a new face and throwing a…


by Daniel Pickett
February 20, 2009
 Creation of Youth Sports Products Mark Expansion of EA SPORTS Brand   New York, February 16, 2009 – Toy Island and EA SPORTS™, a label of Electronic Arts, Inc. (NASDAQ: ERTS), are teaming up to develop a unique new line of sports equipment that will bring the excitement of video game simulation outside onto the…


by Daniel Pickett
February 11, 2009
EL SEGUNDO, Calif., Feb 11, 2009 (BUSINESS WIRE) –-Kicking off the 2009 American International Toy Fair in New York, Mattel, Inc. (NYSE: MAT) will unveil its exciting 2009 lineup of new toys and games that will let kids customize their play experience, play as a group with friends and family, or get up and get…