Tag: hispanic

 

by Daniel Pickett
November 4, 2013
Mattel to Benefit Children with Cancer and their Families this Holiday Season   EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. is gearing up for the holidays with the launch of its first Spanish-language multi-brand marketing campaign. Launched on November 1st in Los Angeles, Houston and Miami, ‘toy feliz is a 100% Hispanic-oriented effort, which spans brands…

 

by Daniel Pickett
February 17, 2013
ElChavoLogo.gif JAKKS Signs Master Toy Agreement for Products Inspired by the Hispanic Cultural Phenomenon Malibu, Calif. AND NEW YORK – February 13, 2013 – Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK), announced today it has been appointed as the North American Master Toy Licensee by Univision Communications Inc., the leading media company serving Hispanic America,…

 

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