Tag: Licening

 

by Daniel Pickett
June 16, 2014
ABTF_Key_Visual Exciting mash-up of two beloved entertainment brands will connect with fans across generations and multiple platforms   Espoo, Finland, and Pawtucket R.I. — June 16th 2014 – Autobirds, assemble! Rovio Entertainment and Hasbro, Inc. (NASDAQ: HAS) are teaming up again to bring together two of the world’s largest and most popular entertainment brands and their…

 

by Daniel Pickett
June 18, 2013
mattel18.gif New Consumer Products Initiatives Position Barbie®, Monster High®, Hot Wheels® and Fisher-Price® for Global Growth and Category Expansion   LAS VEGAS–(BUSINESS WIRE)– Mattel® Brands and Fisher-Price® are transforming their licensing approach to stay better connected to consumers worldwide by creating a new global structure, prioritizing its portfolio of brands and continuing to partner with best-in-class…

 

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