Tag: Licening


by Daniel Pickett
December 18, 2017
Archie, Betty, Veronica and other characters from the popular franchise inspire new products from Spencer’s, Funko, Torrid and more. NORTH AMERICA–King Features has secured a slate of licensing deals for the classic Archie Comics brand across categories including apparel, accessories, novelties and more. First, Spencer’s Gifts has signed on to create a robust product assortment…


by Daniel Pickett
November 14, 2017
Announces Upcoming Magic: The Gathering™ Miniatures Line and Board Game November 14, 2017 – Hillside, NJ – WizKids, the leader in high-quality pre-painted miniatures and established board games, today revealed plans for an upcoming miniatures line and board game featuring the world-renowned trading card game, Magic: The Gathering. The new IP extends WizKids’ existing licensing…


by Daniel Pickett
June 16, 2014
Exciting mash-up of two beloved entertainment brands will connect with fans across generations and multiple platforms   Espoo, Finland, and Pawtucket R.I. — June 16th 2014 — Autobirds, assemble! Rovio Entertainment and Hasbro, Inc. (NASDAQ: HAS) are teaming up again to bring together two of the world’s largest and most popular entertainment brands and their…


by Daniel Pickett
June 18, 2013
New Consumer Products Initiatives Position Barbie®, Monster High®, Hot Wheels® and Fisher-Price® for Global Growth and Category Expansion   LAS VEGAS–(BUSINESS WIRE)-– Mattel® Brands and Fisher-Price® are transforming their licensing approach to stay better connected to consumers worldwide by creating a new global structure, prioritizing its portfolio of brands and continuing to partner with best-in-class…