Tag: Mattel

 

by Daniel Pickett
November 25, 2014
AHMadmanAmazingHeroesFigure Mike Allred’s Madman figure has been unlocked early in celebration of the new comic book release.   Los Angeles, CA (November 25, 2014)—To celebrate the November 26th release of Michael Allred’s Madman In Your Face 3D Special, the Amazing Heroes Wave 1.5 Kickstarter by Fresh Monkey Fiction has now unlocked the exclusive Madman 4.5” action figure for a $25 pledge. Also available is…

 

by Daniel Pickett
November 24, 2014
TOTY15-logo Consumers invited to vote for their favorites at ToyAwards.org – now until January 11, 2015   New York, NY | November 24, 2014 – The Toy Industry Association (TIA) announced today the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY) – also known as the “Oscars” of the toy industry.  Between now and January 11, 2015,…

 

by Daniel Pickett
November 24, 2014
—Beloved Brand Pledges Nearly $3 Million in American Girl Dolls to Children’s Hospital Association in Unprecedented Holiday Charitable Initiative— MIDDLETON, Wis.–(BUSINESS WIRE)– American Girl today announced an unprecedented charitable giving program to benefit children in hospitals across the country during the 2014 holiday season.Beginning today through December 18, 2014, American Girl will match any doll…

 

by Daniel Pickett
November 21, 2014
mattel-logo EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ: MAT) today announced that Ann Lewnes, 53, has been elected to the company’s Board of Directors, effective February 1, 2015. Ms. Lewnes currently serves as Senior Vice President and Chief Marketing Officer of Adobe Systems Inc., a position she has held since 2006. “We are very pleased to…

 

by Daniel Pickett
November 21, 2014
This week MattyCollector.com posted the preliminary details on their “7 Days of Cyber Monday” sales.   There’s a lot of information to take in and there will be a lot more revealed next week I suspect.  But in the meantime see what we know about the sale below:   The Turducken of holiday sales is back…

 

by Daniel Pickett
November 21, 2014
A new kickstarter campaign launched today started by my friend and former Mattel and Spin Master brand manager Jim Murphy called the INVICTA CHALLENGE.  Several of the rewards and stretch goals feature action figures designed and sculpted by the Four Horsemen Design Studio.   Check out all the details about the campaign below:   INVICTA Challenge…

 

by Daniel Pickett
November 20, 2014
MOTUMinis2015pic1 In an unprecedented post-Toy Guru move, Mattel and MattyCollector.com has revealed the entire wave of proposed 2015 figures sets for the Masters of the Universe Minis line in an attempt to get enough subscribers to make the line move forward for 2015. The timeline of reveals is as follows: They showed us the first 2…

 

by Daniel Pickett
November 20, 2014
You probably noticed that there was a bit of a gap between episodes, but if you are at all internet savvy you will have found both Jason… and I talking about pop culture stuff on a couple of other podcasts.  Hopefully that helped you get some of your GSi “fix” in between episodes. There’s been…

 

by Daniel Pickett
November 17, 2014
MOTUCTungLashFace2 This month our Snake Men AND our Horde army expands by one more with the release of the November 2014 Club Eternia figure – Tung Lashor! His enemies wish this sinister servant of King Hssss would hold his tongue, but they’re about to feel the sting of his scorn! Adding to the evil army of…

 

by Daniel Pickett
November 13, 2014
mattell-PGP-studio Officially announced back in October, Mattel’s new Playground Productions has been relatively quiet in the following weeks.   However, today they updated their website to include a new PGP sub page and included this sizzle reel that should give people a better idea of the sorts of projects this new division of Mattel will be tackling.  …

 

by Daniel Pickett
November 12, 2014
Honda14Skeltor As part of their “Happy Honda Days” Holiday 2014 ad campaign Honda is pulling on your nostalgia strings with a series of ads starting vintage toys and characters such as Skeletor, Strawberry Shortcake, Jem, Gumby, Little People, Stretch Armstrong and G.I. Joe.   You can see the current series of ads here: Remember that sheer…

 

by Daniel Pickett
November 5, 2014
ScreenHunter_01 Nov. 05 08.31 Gifts that harken back to times past and make adults remember the little kid that’s still inside are lining the shelves at Target stores and Target.com this season thanks to a new, exclusive Limited Time Only toy collection.   Target’s Limited Time Only collection of 12 toys will be a hit with kids and collectors,…

 

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