Tag: Mattel

 

by Daniel Pickett
April 27, 2017
–Original Live-Action “Z” Special, An American Girl Story: Summer Camp Friends for Life, Premieres June 9 on Amazon Prime Video–   MIDDLETON, Wis., April 27, 2017 /PRNewswire/ –– Lights, camera, action! Today, American Girl brings its popular stop-motion vlogger character, Z Yang, to life for millions of fans who have come to know and love her…

 

by Daniel Pickett
April 19, 2017
Dedicated to He-Man and the Masters of the Universe, and She-Ra: Princess of Power, the Power-Con fan convention takes place September 9th & 10th in Torrance, California (southwest LA). Ticket prices are: Saturday, September 9th: $25 Sunday, September 10th: $25 Weekend (September 9th & 10th): $40 (online only) Power-Con is offering two different MOTUC 3-Packs…

 

by Daniel Pickett
March 29, 2017
It’s morphin time! Just in time for this month’s theatrical release of the new live-action Power Rangers film, Fisher-Price has unveiled new toy collaborations with two of its most popular brands Imaginext® and Thomas & Friends to help little fans morph into action.   Created in partnership with Saban, Imaginext® – the team behind New York Toy Fair’s breakout hit, BatBot Xtreme –…

 

by Daniel Pickett
February 27, 2017
We have mentioned the launch of the highly anticipated book “The Toys That Time Forgot” that is currently seeking funding on Kickstarter all about unmade toys and toy lines.  The Kickstarter campaign is cooking along, but it’s not a sure thing yet. With only 10 days to go the book is currently 78% funded. That’s…

 

by Daniel Pickett
February 23, 2017
Mattel continues to innovate with an expensive but really impressive remote controlled Batmobile from the upcoming Justice League movie. Here we see one of the designers of the piece showing off the features at the Mattel Showroom at NY Toy Fair 2017.

 

by Daniel Pickett
February 17, 2017
At New York Toy Fair this weekend, Fisher-Price’s Imaginext® brand will unleash what could arguably be the coolest Batman product of the year – the Imaginext® DC Super Friends™ BatBot Xtreme! Inspired by a cult favorite storyline from recent DC Comics, the BatBot Xtreme is sure to be the talk of Toy Fair and a…

 

by Daniel Pickett
February 14, 2017
EL SEGUNDO, Calif. and HANGZHOU, China, Feb. 14, 2017 /PRNewswire/ — Mattel, Inc. (NASDAQ: MAT), the leading global childhood play and development company, today announced a new strategic partnership with Alibaba Group (NYSE: BABA), the world’s largest online and mobile commerce company. Leveraging Mattel’s iconic brands and expertise in play as well as Alibaba’s wealth of…

 

by Daniel Pickett
January 7, 2017
Following up their very successful Zombie themed figures, the theme of Mattel’s next line of mash-ups is MUTANTS!  This new wave of 6 figures is hitting stores now. The line-up includes:  Sting, Brock Lesnar, Finn Balor, Bray Wyatt, Stardust and John Cena.     Here’s a look at the cardback:

 

by Daniel Pickett
December 31, 2016
After offering toy fans 8 years of  over 300 original, unique products sold, TODAY is the last day of MattyCollector.com.  It was announced to fans back in July at San Diego Comic Con that MattyCollector.com would be scuttled at the end of the year.  Today 12/31/16 is the last day of MattyCollector.com. Over the past…

 

by Daniel Pickett
December 16, 2016
The lineups for 2016 are now complete! December brings wise warrior Panthro™, cruel crustacean Clawful®, and Roton™, the circular assault center on the move. Plus, check out our huge Vault Blowout Sale! The year is over, but the struggle between good and evil rages on. You can stand with the fearless fighter Panthro™, a prodigious…

 

by Daniel Pickett
November 28, 2016
WAAAAY back in June of 2015 we showed you images of some newly revealed DC Comics Fisher-Price Imaginext figures.   All of the figures were posted on the official Imaginext website and almost all of those figures that were reveled were released over the next year… with 3 exceptions: Firestorm and the Sinestro/Cheetah 2-pack.   Those figures…

 

by Daniel Pickett
November 21, 2016
Earlier today the Toy Industry Association announced the nominees for all 14 categories the 2017 Toy Of The Year Awards.   This year is the FIRST year they have included an Action Figure of the Year category and we here at AFi have the honor of helping them with the reveal announcement of that new category.   …

 

by Daniel Pickett
November 13, 2016
Super7’s first offering of new Eternian products begins next Wednesday, November 16th  with a variety of new made-to-order pre-sale products that will ship in early 2017.  In the coming days we will be revealing details about each of these new products leading up to the pre-sale launch.  Today please meet: The Curse of the Three Terrors…

 

by Daniel Pickett
November 10, 2016
Super7’s first offering of new Eternian products begins next Wednesday, November with a variety of new made-to-order pre-sale products that will ship in early 2017. Over the coming days we will be revealing each of these new products and today it’s the M.O.T.U. Ultimates Line! Please meet the new MOTU Classics Ultimate editions of fan favorites. Each…

 

by Daniel Pickett
November 8, 2016
Greetings M.O.T.U. Friends and Fans – As we announced last week, Super7 is taking the keys to Castle Grayskull on behalf of our friends at Mattel! Our first offering begins Wednesday, November 16th, with a variety of new made-to-order pre-sale products, shipping early 2017. Don’t miss out on these great new Eternian products: New M.O.T.U. Ultimates…

 

by Daniel Pickett
November 4, 2016
Just moments ago the team at Super7 sent out an email to the existing MattyCollector email list teasing they would have some major Masters of the Universe announcements coming later this month and encouraging fans to sign up for the Super7 news letter so they can stay up to date on all the breaking news:…

 

by Daniel Pickett
October 13, 2016
Ghouls rule! The students of Monster High™ are coming to Pop! and Rock Candy! They’re high school students whose parents were monsters! Like  Frankie Stein™, daughter of Frankenstein’s monster; Clawdeen Wolf™, whose dad was the Werewolf, and Draculaura™, daughter of Count Dracula! Also in this set are Cleo de Nile™, Lagoona Blue™, and Skelita Calaveras™…

 

by Daniel Pickett
September 20, 2016
I know, I know… it’s Tuesday.   But the video was posted on YouTube on Monday.  I just didn’t get a chance to post it here yesterday because of my appearance yesterday on theStream.tv’s Gotham After Show and Welcome to the Batcave show. On this episode of AquaMonday we take a look at Mattel’s 12″ Aquaman…

 

by Daniel Pickett
September 11, 2016
Announces new retail partnership with American Girl MENOMONEE FALLS, Wis.–(BUSINESS WIRE)–Kohl’s (NYSE: KSS) announces an enhanced in-store and online toy assortment this holiday with even more of the hottest brands and products across the most popular toy categories of the season. This includes a retail partnership with American Girl, a premium brand loved by girls of…

 

by Daniel Pickett
September 10, 2016
The heir to Thundera, a Horde honcho, and a hostile horse … these three long-awaited characters arrive in our September sale! Check out the first figure for Club Third Earth plus two awesome MOTU figures! Can you hear the thunder? That’s the sound of the first ThunderCats™ figure arriving! Bravely leading the way is Lion-O™,…

 

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