Tag: Mattel

 

by Daniel Pickett
April 13, 2014
ScreenHunter_341 Apr. 13 18.41 Blade is the Evil Master of Swords™.   He’s unique release, in that he was a character in the 1987  Masters of the Universe feature film that also had a vintage figure in the original Masters of the Universe action figure line.   Because he had a previous figure Mattel is also able to make a MOTUC…

 

by Daniel Pickett
April 9, 2014
preorders_newsletter.jpg MIRACLE ACTION FIGURE EX – MAFEX – AMAZING SPIDER-MAN 2 DX SET This deluxe set is specifically made for the U.S. market, and includes all of the items in the regular Japanese release and more, including a backpack, an unmasked head, a manhole cover, web effects, a skateboard, a bullhorn and more. We have this…

 

by Daniel Pickett
April 7, 2014
MOTUCSeaHawkBk Last week Mattel took to their message boards and asked fans of the MOTUC line for their feedback on the debate on the removable armor.   Lately the way the removable armor on some figures has been engineered have made the upper torsos much more bulky to the point where the figures can’t put their arms…

 

by Daniel Pickett
April 5, 2014
BHG30_001_newsPage.jpg Today Mattel updated the details of their upcoming April sale on MattyCollector.com: Here’s your friendly reminder that our 4/15 sale is coming up soon… Early Access 4/14 Monday, 4/14 from 8 a.m. PT to Tuesday, 4/15 at 8 a.m. PT (subscribers only) Products Available: DCU Wally West The Flash, MOTUC Batros™, MOTUC Goat Man™, MOTUC…

 

by Daniel Pickett
April 4, 2014
Action-Packed Blasters Feature Innovative Smart Stick™ System for the Ultimate Active-Play Experience EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel brings new style and attitude to active play with BOOMco.™, a ground-breaking innovation in blaster technology. Only BOOMco.™ uses Smart Stick™, a cutting-edge dart and target system that’s paired with amped-up blasters to bring kids the ultimate in…

 

by Daniel Pickett
April 3, 2014
BHG43_001_newsPage.jpg Today Mattel updated fans with details on how to score their MOTUC 2014 chase figures of Loo-Kee and Kowl: Last year we introduced the first ever MOTUC “chase” figure, Spirit of Hordak™. Fans never knew when he would pop up for sale, adding even more excitement to toy collecting. This year we’ve got the perfect…

 

by Daniel Pickett
April 1, 2014
MOTUCclamshell_41 Do you have an overactive cat or a puppy with a taste for plastic?   Are you forever afraid that your MOTUC figures that have been perfectly preserved in MOTUC clamshells are STILL geting scratched, dented or bitten?   Then Mattel is looking out for YOU with their brand new product announced today on MattyCollector.com – the…

 

by Daniel Pickett
March 25, 2014
MFCAHE-003_DVDORing_3D_R10.jpg Monster High™ Ghouls Embark on a New Adventure to Hauntlywood™ in Latest Monster High™ Film EL SEGUNDO, Calif.–(BUSINESS WIRE)– Today, Monster High™ launches its 4th direct-to-DVD release – Monster High™: Frights, Camera, Action! – with new monsterfied characters and a scary-cool new plot! Led to believe she’s the rightful heir to the vampire throne, Draculaura™,…

 

by Daniel Pickett
March 21, 2014
WWESlamCity3 STAMFORD, Conn. & EL SEGUNDO, Calif.–(BUSINESS WIRE)–WWE (NYSE:WWE) and Mattel, Inc. (NASDAQ:MAT) today announced the launch of WWE Slam City™, WWE’s new kids property that includes an original animated short-form series and a complete line of WWE Slam City merchandise. The 26-episode series, which launches today in the U.S., Canada, and U.K., is comprised of…

 

by Daniel Pickett
March 20, 2014
BHV73_001_newsPage.jpg Today, over on MattyCollector.com, Mattel announced the items that will be available as part of their monthly sale on 4/15/14:   Finally, something to look forward to on April 15! We’ve got Blade, the first of three characters from the classic Masters of the Universe movie that were also vintage toys. This skilled swordsman arrives…

 

by Daniel Pickett
March 20, 2014
ScreenHunter_316 Mar. 19 22.57 In the summer of 1986, in a mall in Indianapolis, Indiana, the Mattel Toy Company presented their new line of the Masters of the Universe Toy collection with a touring “showroom” that went to malls in large cities.   It presented the line as a “show” for kids and their parents to walk through and…

 

by Daniel Pickett
March 17, 2014
MOTUCJumboSkelProto2 Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.   Mattel has changed the guidelines for these Q&As so they only involve items…

 

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