Tag: Mattel

 

by Daniel Pickett
March 12, 2019
The Hot Wheels Legends Tour will hit the road again this year with an expanded cross-country live events series at Walmart stores presented by Mobil 1 EL SEGUNDO, Calif., March 4, 2019 — Today, Hot Wheels® announced the return of the Hot Wheels™ Legends Tour, a national traveling car show searching for a life-size custom car…

 

by Daniel Pickett
March 11, 2019
Brand Donates One Dollar from Every Doll Sold* to Further Dream Gap Project Commitment and Honors Global Lineup of Role Models EL SEGUNDO, Calif., March 6, 2019 — Today, Mattel, Inc. (NASDAQ: MAT) kicks off worldwide celebrations to mark the 60th anniversary of Barbie, the number one fashion doll in the world designed to inspire the…

 

by Daniel Pickett
February 28, 2019
– 3-D toy-line was introduced at the 1939 New York World’s Fair; View-Master® was one of original inductees into the National Toy Hall of Fame– Project marks the second major collaboration between Mattel Films and MGM which follows recently announced American Girl® film EL SEGUNDO, Calif. and LOS ANGELES, Feb. 27, 2019 /PRNewswire/ — Mattel, Inc. (NASDAQ: MAT)…

 

by Daniel Pickett
February 26, 2019
Are you still drooling over exciting new product reveals from Funko, Hasbro, Dc Collectibles, Neca, and More from Toy Fair 2019? The gang at EntertainmentEarth.com have curated a list of the latest and greatest toys and collectibles that made their debut at the show, you can’t live without. Order them now and for a limited…

 

by Daniel Pickett
February 21, 2019
Comprehensive range of products will arrive at retailers worldwide, ahead of the global theatrical debut of the sequel to Illumination’s Minions in Summer 2020   EL SEGUNDO, Calif., Feb. 14, 2019 /PRNewswire/ –– Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a three-year international licensing agreement with Illumination and Universal Brand Development for…

 

by Daniel Pickett
February 20, 2019
New television programs in development based on Mattel’s beloved portfolio of franchises and characters as well as new IP across a range of genres Mattel Television’s slate of TV programs builds on the Company’s strategy to capture the full value of its IP through film and television EL SEGUNDO, Calif., Feb. 15, 2019 –– Mattel, Inc. (NASDAQ:…

 

by Daniel Pickett
February 17, 2019
NEW YORK, Feb. 16, 2019 — Mattel, Inc. (NASDAQ:MAT), the leading global children’s entertainment and toy company, made headlines today as Jurassic World™ Dinosaur action figures received the highly coveted Toy of the Year (T.O.T.Y.) award in the Action Figure category. Receiving accolades from toy retailers, media, TIA members and consumers, the award was presented Friday…

 

by Daniel Pickett
February 17, 2019
The popular preschool brand returns to celebrate real life heroism through toys and content, exclusively at Walmart NEW YORK, Feb. 15, 2019 — Today, Fisher-Price®, the leading global brand for infants and preschoolers, will re-launch Rescue Heroes®, a preschool toy line featuring action figures that honor real life heroes who work together to combat disasters whenever or…

 

by Daniel Pickett
January 30, 2019
— Project marks the second major film collaboration between Mattel Films and Warner Bros. Pictures which follows the companies’ recently announced Barbie® film EL SEGUNDO, Calif., Jan. 30, 2019 /PRNewswire/ — Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Pictures Group today announced a partnership to bring Hot Wheels®, the iconic and timeless toy racing car,…

 

by Daniel Pickett
January 9, 2019
– Academy Award®-nominated Margot Robbie to star as Barbie® and co-produce the film under her LuckyChap Entertainment banner, alongside Tom Ackerley and Josey McNamara from LuckyChap Entertainment– Movie deal first announced by Mattel Films, the new theatrical film division of Mattel, led by Academy Award®-nominated producer Robbie Brenner– Project marks first collaboration between Mattel Films…

 

by Daniel Pickett
January 8, 2019
Creative Collaboration to Debut First-Ever Line of BTS Fashion Dolls Launching in Summer 2019 HONG KONG, Jan. 6, 2019 — Mattel, Inc. (NASDAQ: MAT) announced today at the Hong Kong Toys & Games Fair a comprehensive, worldwide licensing agreement with BTS (acronym for Bangtan Sonyeondan or “Beyond the Scene”), the seven-member South Korean boy band taking…

 

by Daniel Pickett
January 4, 2019
[Editor’s Note – Long time readers of AFi will recall that Geoff was the first person from Mattel to ever reach out to us and suggest working together to announce news and preview product, way back in the Justice League Unlimited days.  We wish Geoff all the best in his new endeavor.]   Former Mattel…

 

by Daniel Pickett
December 11, 2018
Inspired by the Game Play, Brand Partners with ABC Shark Tank’s Daymond John to Fund $50,001 to the “Best of the Worst” Startup Pitch   EL SEGUNDO, Calif., Dec. 10, 2018 /PRNewswire/ –– Today, Mattel (NASDAQ: MAT) launches Silicon Valley Startups, a hilarious card game that pits “Entrepreneurs” against each other to pitch hysterical startup ideas…

 

by Daniel Pickett
November 20, 2018
EntertainmentEarth.com just announced today’s Doorbuster!!! It’s Day 2 Doorbuster – Jurassic World: Fallen Kingdom Super Colossal T-Rex! This is a fantastic gift for anyone who loves dinosaurs and it’s at a shocking discount! EE’s doorbusters are all from 40%-80% off, with most more than 65% off! Check HERE every day at midnight PST to see…

 

by Daniel Pickett
November 20, 2018
The First Game Release from Mattel163 is Now Free-to-Play on Mobile Devices in the US   Mattel163, a world class publishing and development studio from Mattel and NetEase, today announced the launch of UNO!™ in the App Store for iPhone and iPad and in Google Play for Android devices in the United States. The classic…

 

by Daniel Pickett
November 2, 2018
At SEMA Show in Las Vegas, Hot Wheels announced New Jersey resident Luis Rodriguez and his 2JetZ custom car as the winner of the Hot Wheels Legends Tour, a 15-stop tour that scoured the nation in search of a custom car worthy of being made into a 1:64 die-cast toy. The tour was launched in…

 

by Daniel Pickett
November 1, 2018
“Celebrating every girl as the hero of her own story” American Girl Live is Coming To A City Near You!  TICKETS NOW ON SALE! Every girl is the hero of her own story. That’s just one of the inspiring messages you can expect to hear when American Girl Live hits the stage this December to begin its nationwide…

 

by Daniel Pickett
October 10, 2018
– Mr. Laursen held a variety of leadership roles at The LEGO Group for more than 25 years, including serving as President of LEGO Systems for over a decade, and was most recently CEO of TOP-TOY, the largest retailer of toys and children’s products in the Nordic region– As Executive Director, Mr. Laursen brings global…

 

by Daniel Pickett
September 18, 2018
More than 1,000 Mattel Employees Will Volunteer in Support of Hospitals, Schools and Other Children’s Organizations Around the World EL SEGUNDO, Calif., Sept. 18, 2018 /PRNewswire/ — Today, Mattel, Inc. (NASDAQ: MAT) announced its first-ever Global Day of Play, a companywide, global community service initiative that aims to bring the power of play to children…

 

by Daniel Pickett
September 17, 2018
Wage epic Aquaman movie battles with this highly collectible, exclusive 6” scale premium Vulko action figure. As mentor to Aquaman, Nuidis Vulko serves a critical role. This action figure features 23 points of articulation, interchangeable heads and hands, his signature battle accessory and authentic actor likeness so you can recreate true-to-movie poses. Vulko also includes…

 

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