Tag: Mattel

 

by Daniel Pickett
May 13, 2019
It’s no secret that Mattel is in a bit of a rut from a PR standpoint with the collector’s market.  They want to keep producing products for adult collectors, but ever since Toy Guru left and then JD torpedoed everything having to do with MattyCollector.com and then left the company for greener pastures, NO ONE…

 

by Daniel Pickett
May 6, 2019
Mattel-branded indoor interactive entertainment centers will bring Mattel’s iconic brands to life by combining physical and digital play experiences and offering, events and experiential retail First location to open in Toronto in 2020; additional locations planned to roll-out globally Centers to be created and operated in partnership with iP2Entertainment, a leading provider of out-of-home experiential…

 

by Daniel Pickett
May 2, 2019
Mattel furthers its relationship with Disney and Pixar to build on the success of “Toy Story 3” and “Cars” franchises ahead of the highly-anticipated “Toy Story 4.” Mattel adds international rights to upcoming 2020 Pixar films, including “Onward,” as well as Pixar Animation Studios’ film properties “Coco,” “Finding Nemo,” “Monsters, Inc.,” and “The Incredibles.” EL…

 

by Daniel Pickett
April 11, 2019
THE ORIGINAL MICRO SCALE DOLL BRAND PARTNERS WITH REAL GIRL TO BRING BRAND PURPOSE TO LIFE EL SEGUNDO, Calif., April 10, 2019 — Polly Pocket™, a franchise of Mattel (NASDAQ: MAT), today announced top skateboarder, Sky Brown, as a new Global Brand Ambassador as she embodies the brand’s message that “Tiny is Mighty!™” The 10-year-old skateboarder…

 

by Daniel Pickett
March 12, 2019
The Hot Wheels Legends Tour will hit the road again this year with an expanded cross-country live events series at Walmart stores presented by Mobil 1 EL SEGUNDO, Calif., March 4, 2019 — Today, Hot Wheels® announced the return of the Hot Wheels™ Legends Tour, a national traveling car show searching for a life-size custom car…

 

by Daniel Pickett
March 11, 2019
Brand Donates One Dollar from Every Doll Sold* to Further Dream Gap Project Commitment and Honors Global Lineup of Role Models EL SEGUNDO, Calif., March 6, 2019 — Today, Mattel, Inc. (NASDAQ: MAT) kicks off worldwide celebrations to mark the 60th anniversary of Barbie, the number one fashion doll in the world designed to inspire the…

 

by Daniel Pickett
February 28, 2019
– 3-D toy-line was introduced at the 1939 New York World’s Fair; View-Master® was one of original inductees into the National Toy Hall of Fame– Project marks the second major collaboration between Mattel Films and MGM which follows recently announced American Girl® film EL SEGUNDO, Calif. and LOS ANGELES, Feb. 27, 2019 /PRNewswire/ — Mattel, Inc. (NASDAQ: MAT)…

 

by Daniel Pickett
February 26, 2019
Are you still drooling over exciting new product reveals from Funko, Hasbro, Dc Collectibles, Neca, and More from Toy Fair 2019? The gang at EntertainmentEarth.com have curated a list of the latest and greatest toys and collectibles that made their debut at the show, you can’t live without. Order them now and for a limited…

 

by Daniel Pickett
February 21, 2019
Comprehensive range of products will arrive at retailers worldwide, ahead of the global theatrical debut of the sequel to Illumination’s Minions in Summer 2020   EL SEGUNDO, Calif., Feb. 14, 2019 /PRNewswire/ –– Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a three-year international licensing agreement with Illumination and Universal Brand Development for…

 

by Daniel Pickett
February 20, 2019
New television programs in development based on Mattel’s beloved portfolio of franchises and characters as well as new IP across a range of genres Mattel Television’s slate of TV programs builds on the Company’s strategy to capture the full value of its IP through film and television EL SEGUNDO, Calif., Feb. 15, 2019 –– Mattel, Inc. (NASDAQ:…

 

by Daniel Pickett
February 17, 2019
NEW YORK, Feb. 16, 2019 — Mattel, Inc. (NASDAQ:MAT), the leading global children’s entertainment and toy company, made headlines today as Jurassic World™ Dinosaur action figures received the highly coveted Toy of the Year (T.O.T.Y.) award in the Action Figure category. Receiving accolades from toy retailers, media, TIA members and consumers, the award was presented Friday…

 

by Daniel Pickett
February 17, 2019
The popular preschool brand returns to celebrate real life heroism through toys and content, exclusively at Walmart NEW YORK, Feb. 15, 2019 — Today, Fisher-Price®, the leading global brand for infants and preschoolers, will re-launch Rescue Heroes®, a preschool toy line featuring action figures that honor real life heroes who work together to combat disasters whenever or…

 

by Daniel Pickett
January 30, 2019
— Project marks the second major film collaboration between Mattel Films and Warner Bros. Pictures which follows the companies’ recently announced Barbie® film EL SEGUNDO, Calif., Jan. 30, 2019 /PRNewswire/ — Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Pictures Group today announced a partnership to bring Hot Wheels®, the iconic and timeless toy racing car,…

 

by Daniel Pickett
January 9, 2019
– Academy Award®-nominated Margot Robbie to star as Barbie® and co-produce the film under her LuckyChap Entertainment banner, alongside Tom Ackerley and Josey McNamara from LuckyChap Entertainment– Movie deal first announced by Mattel Films, the new theatrical film division of Mattel, led by Academy Award®-nominated producer Robbie Brenner– Project marks first collaboration between Mattel Films…

 

by Daniel Pickett
January 8, 2019
Creative Collaboration to Debut First-Ever Line of BTS Fashion Dolls Launching in Summer 2019 HONG KONG, Jan. 6, 2019 — Mattel, Inc. (NASDAQ: MAT) announced today at the Hong Kong Toys & Games Fair a comprehensive, worldwide licensing agreement with BTS (acronym for Bangtan Sonyeondan or “Beyond the Scene”), the seven-member South Korean boy band taking…

 

by Daniel Pickett
January 4, 2019
[Editor’s Note – Long time readers of AFi will recall that Geoff was the first person from Mattel to ever reach out to us and suggest working together to announce news and preview product, way back in the Justice League Unlimited days.  We wish Geoff all the best in his new endeavor.]   Former Mattel…

 

by Daniel Pickett
December 11, 2018
Inspired by the Game Play, Brand Partners with ABC Shark Tank’s Daymond John to Fund $50,001 to the “Best of the Worst” Startup Pitch   EL SEGUNDO, Calif., Dec. 10, 2018 /PRNewswire/ –– Today, Mattel (NASDAQ: MAT) launches Silicon Valley Startups, a hilarious card game that pits “Entrepreneurs” against each other to pitch hysterical startup ideas…

 

by Daniel Pickett
November 20, 2018
EntertainmentEarth.com just announced today’s Doorbuster!!! It’s Day 2 Doorbuster – Jurassic World: Fallen Kingdom Super Colossal T-Rex! This is a fantastic gift for anyone who loves dinosaurs and it’s at a shocking discount! EE’s doorbusters are all from 40%-80% off, with most more than 65% off! Check HERE every day at midnight PST to see…

 

by Daniel Pickett
November 20, 2018
The First Game Release from Mattel163 is Now Free-to-Play on Mobile Devices in the US   Mattel163, a world class publishing and development studio from Mattel and NetEase, today announced the launch of UNO!™ in the App Store for iPhone and iPad and in Google Play for Android devices in the United States. The classic…

 

by Daniel Pickett
November 2, 2018
At SEMA Show in Las Vegas, Hot Wheels announced New Jersey resident Luis Rodriguez and his 2JetZ custom car as the winner of the Hot Wheels Legends Tour, a 15-stop tour that scoured the nation in search of a custom car worthy of being made into a 1:64 die-cast toy. The tour was launched in…

 

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