Tag: Mattel

 

by Daniel Pickett
October 12, 2017
  MEGA™  has been taking the store shelves, as well as collector’s shelves, by storm with their licensed construction sets geared toward kids aged 8+ and collectors, recently rebranded as Mega Construx™.  While some consider the brand’s early offerings to be just another brand of construction toys, the MEGA™ team has been pushing the envelope…

 

by Daniel Pickett
October 11, 2017
From Licensing Global: Mattel, LEGO, Funko, H&M, Isaac Morris and many others are on board to support the Jurassic World sequel, which is coming out next June. GLOBAL–Universal Brand Develop has signed on a slate of worldwide licensees to create a robust merchandising program inspired by the upcoming film Jurassic World: Fallen Kingdom. The film’s…

 

by Daniel Pickett
October 4, 2017
EL SEGUNDO, Calif., Oct. 3, 2017 /PRNewswire/ — Mattel, Inc. (NASDAQ: MAT) today announced the appointment of Joseph J. (“Joe”) Euteneuer as Chief Financial Officer (CFO), effective September 25, 2017. Euteneuer replaces Kevin Farr, who left the company on September 29, 2017. In his role as CFO, Euteneuer will work closely with the company’s senior management…

 

by Daniel Pickett
October 3, 2017
COMPANY NAMES NEW CHIEF TECHNOLOGY OFFICER, NEW CHIEF PEOPLE OFFICER AND NEW CHIEF COMMUNICATIONS OFFICER EL SEGUNDO, Calif., Oct. 3, 2017 /PRNewswire/ — Mattel, Inc. (NASDAQ: MAT) today announced that it has appointed Sven Gerjets as Chief Technology Officer (CTO), Amy Thompson as Chief People Officer (CPO) and Nancy Elder as Chief Communication Officer (CCO),…

 

by Daniel Pickett
September 13, 2017
The team at La Di Da Films recently created a stop-motion video for Warner Brothers and Mattel to promote their new line of Justice League Hot Wheels Character cars!   Check out the New Justice League Hot Wheels collection in action! Collect them all now!   The Justice League unites in this stop-motion video for…

 

by Daniel Pickett
September 7, 2017
By now everyone should have seen the regular 6″ DC Multiverse Justice League movie figures in stores: There are 6 figures/characters in the main line and if you buy them all you can “Collect and Connect” the parts to build Steppenworlf, the main villain of the upcoming film. While several of the store exclusive figures…

 

by Daniel Pickett
September 5, 2017
AFI reader Kenny N. tipped us off to this Mattel DC Multiverse 2-pack that popped up on Target.com this week featuring The Flash from “Rebirth” and The Flash from the upcoming Justice League movie.   It doesn’t appear to be available in stores quite yet, but keep your eye on the DPCI number for it in…

 

by AFi Admin
August 27, 2017
http://www.actionfigureinsider.com/wpress/wp-content/uploads/2017/08/21168133_1095176273951013_5970109506145746944_n.mp4 #mattel and their ultimate @justiceleaguethemovie #batmobile FIRST LOOK at the packaging. #gamestopexpo Follow AFi on Instagram

 

by Daniel Pickett
August 22, 2017
–1940s Pearl Harbor-Era Character Does Her Part to Help During Wartime–   MIDDLETON, Wis., Aug. 21, 2017 /PRNewswire/ — Today, girls everywhere will say “Aloha!” to American Girl’s newest BeForever character, Nanea Mitchell, a Hawaiian girl growing up on the island of Oahu in 1941. Nanea’s story explores what life was like for islanders in the…

 

by Daniel Pickett
August 8, 2017
Since posting the SDCC DC Multiverse reveals the other week I have gotten a LOT of other questions about the other figures and waves that they announced last year at their SDCC panel and this year at Toy Fair.   I reached out to my friends at Mattel and got the scoop on where and when…

 

by AFi Admin
August 4, 2017
The new wave of #mattel #wwe #zombies are hitting stores now. #stonecoldsteveaustin is the coolest… and toughest to find. Follow AFi on Instagram

 

by Daniel Pickett
August 3, 2017
See The Flash (Ezra Miller) and Cyborg (Ray Fisher) unbox their Mattel Multiverse action figures, with amazing reactions.   Don’t forget to jointheleague.com too!

 

by AFi Admin
August 2, 2017
New @dccomics #mattel #imaginext figures are hitting stores now. I love this line more and more with every release #haildarkseid Follow AFi on Instagram

 

by Daniel Pickett
July 27, 2017
EL SEGUNDO, Calif., July 26, 2017 /PRNewswire/ — Mattel, Inc. (NASDAQ: MAT) and Babytree, the world’s largest parenting portal, today launched the second phase of their strategic partnership, focused on co-developing a network of physical learning centers across China, that will extend their online partnership. With curriculum and activities inspired by Mattel’s trusted and globally…

 

by Daniel Pickett
July 26, 2017
Earlier this week AFi was given permission to reveal a new wave of Mattel’s DC Multiverse figures that will be coming early next year.  If you missed either day of reveals you can see the figures below.   However I forgot to post the Collect and Connect figure for that wave.   I will correct…

 

by Daniel Pickett
July 25, 2017
I’ve heard from a lot of fans that were baffled by the absence of any new DC comics Multiverse action figures on display at the Mattel booth at comic con 2017. That coupled with the fact that there was not a Mattel DC comics panel this year have many collectors frightened about the future of…

 

by Daniel Pickett
July 25, 2017
–Innovative Online Tool Offers Girls an Unparalleled Level of Diversity and Choice for Their Truly Me™ Dolls–   MIDDLETON, Wis., July 24, 2017 /PRNewswire/ — Calling all young designers! For the first time ever, girls can now customize and design their very own Truly Me™ doll from head to toe, along with doll- and girl-sized…

 

by Daniel Pickett
July 23, 2017
I’ve heard from a lot of fans that were baffled by the absence of any new DC comics Multiverse action figures on display at the Mattel booth at comic con 2017. That coupled with the fact that there was not a Mattel DC comics panel this year have many collectors frightened about the future of…

 

by AFi Admin
July 20, 2017
#wwedivas #mattel #sdcc Follow AFi on Instagram

 

by AFi Admin
July 20, 2017
#mattel #sdcc #charactercars #marvel #hotwheels Follow AFi on Instagram

 

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