Tag: Mattel

 

by Daniel Pickett
February 13, 2008
STAMFORD, Conn.–(BUSINESS WIRE)–World Wrestling Entertainment®(“WWE”), the greatest force in sports entertainment, and Mattel, Inc., the undisputed champion of the toy industry and the world’s leading toy manufacturer, today announced that they have entered into a comprehensive,multi-year licensing agreement, effective as of January 2010, naming Mattel as WWE’s master toy licensee covering all global territories upon…

 

by Jason "ToyOtter" Geyer
February 9, 2008
Toyfare Magazine #128 will be hitting comic shops this week and the big news contained within is Mattel’s plans for JLU in 2008. AFI’s good friend Pierre "Airmax" Kalenzaga caught an advance look at the issue and reports that among other things, JLU will be exclusive to Target stores starting this summer, and will have at…

 

by Daniel Pickett
February 5, 2008
The World’s Leading Toy Company Partners with CAA Marketing to Identify and Create Opportunities Across a Variety of Entertainment Platforms for its Rich Library of Brands   EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (NYSE:MAT – News) (www.mattel.com), the worldwide leader in toys/family products and well-known as the premier marketer to kids, has signed with Creative Artists…

 

by Daniel Pickett
January 23, 2008
EL SEGUNDO, CA (January 23, 2008) – FORTUNE announced today that Mattel [NYSE: MAT], the world’s largest toy company, has been named to the prestigious 11th annual “100 Best Companies to Work For” list, ranking number 70. Mattel is the only toy company to make the 2008 list. “We’re proud to be named among this…

 

by Daniel Pickett
January 17, 2008
AFI just received our latest batch of answers from Mattel’s monthly Q&A they are doing with some selected websites.   Catching up on some housekeeping I thought I’d post the two latest rounds of Questions and Answers up on the News Page.   If you have questions for Mattel be sure to ask them in this…

 

by Daniel Pickett
January 16, 2008
FOX, 20Q.net and Radica Team Up For A Special20Q™ The Simpsons Edition Game    BEVERLY HILLS,Calif., January 10, 2008 – “Don’t have a cow, man,” just answer the questions! Test your SIMPSONS I.Q.when you play the new 20Q™ THE SIMPSONS EDITION, challenging your knowledge of the people, places and things from the world of THE…

 

by Daniel Pickett
January 14, 2008
As I was running errands over the weekend I stopped be a recently stocked Toys R Us and lucked into the other new heroes in The Batman line- The Superman, The Flash and The Martian Manhunter.  We had carded pictures of these figures up on the front page last week, but I hadn’t seen any…

 

by Daniel Pickett
January 10, 2008
dcuc_frontpage.jpg Please check out the new site that our friend Peter Go (of AFHub.com) just launched: www.DCUC.info Inspired a great deal by Jason Geyer’s Super Powers archive, Peter felt this great new line from Mattel and the Four Horsemen needed a definitive archive of its own. It’s still very much a work-in-progress, but there is much…

 

by Daniel Pickett
January 8, 2008
Mattel has provided us with carded images of the new  heroes in The Batman line.  Shipping right now to stores are Green Lantern and Hawkman.  These were mostly found at Targets and Wal-Marts around the holidays.    And coming right behind them are The Flash, Martian Manhunter and Superman.  We were told these were coming…

 

by Daniel Pickett
January 3, 2008
Mattel has given us the exclusive first look at the Wave III Variants for their new DC Universe Classics line.   Fans will now have the opportunity to get Deathstroke aka Slade Wilson unmasked and Sinestro in his recent SINESTRO CORPS uniform.  The gang over at Toy Fare broke the first pictures of this wave, and…

 

by Daniel Pickett
December 30, 2007
As most of you have read, I’m currently back in Oklahoma celebrating the  holidays with my family and old friends. Once again I have access to Walmarts (which are few and far between in the Los Angeles area) and several Targets… and I have to tell you, I’m having MUCH better luck finding stuff here…

 

by Daniel Pickett
December 23, 2007
In this amazing new feature our pal SpyMagician makes things personal!  He takes us step by step on how he turned a 1/64th scale version of his own car into a happy, smiling version of his Scion that fits in perfectly with Mattel and Disney/Pixar’s CARS line.   Click here to check out the feature. 

 

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