Tag: Mattel

 

by Daniel Pickett
September 7, 2017
By now everyone should have seen the regular 6″ DC Multiverse Justice League movie figures in stores: There are 6 figures/characters in the main line and if you buy them all you can “Collect and Connect” the parts to build Steppenworlf, the main villain of the upcoming film. While several of the store exclusive figures…

 

by Daniel Pickett
September 5, 2017
AFI reader Kenny N. tipped us off to this Mattel DC Multiverse 2-pack that popped up on Target.com this week featuring The Flash from “Rebirth” and The Flash from the upcoming Justice League movie.   It doesn’t appear to be available in stores quite yet, but keep your eye on the DPCI number for it in…

 

by AFi Admin
August 27, 2017
http://www.actionfigureinsider.com/wpress/wp-content/uploads/2017/08/21168133_1095176273951013_5970109506145746944_n.mp4 #mattel and their ultimate @justiceleaguethemovie #batmobile FIRST LOOK at the packaging. #gamestopexpo Follow AFi on Instagram

 

by Daniel Pickett
August 22, 2017
–1940s Pearl Harbor-Era Character Does Her Part to Help During Wartime–   MIDDLETON, Wis., Aug. 21, 2017 /PRNewswire/ — Today, girls everywhere will say “Aloha!” to American Girl’s newest BeForever character, Nanea Mitchell, a Hawaiian girl growing up on the island of Oahu in 1941. Nanea’s story explores what life was like for islanders in the…

 

by Daniel Pickett
August 8, 2017
Since posting the SDCC DC Multiverse reveals the other week I have gotten a LOT of other questions about the other figures and waves that they announced last year at their SDCC panel and this year at Toy Fair.   I reached out to my friends at Mattel and got the scoop on where and when…

 

by AFi Admin
August 4, 2017
The new wave of #mattel #wwe #zombies are hitting stores now. #stonecoldsteveaustin is the coolest… and toughest to find. Follow AFi on Instagram

 

by Daniel Pickett
August 3, 2017
See The Flash (Ezra Miller) and Cyborg (Ray Fisher) unbox their Mattel Multiverse action figures, with amazing reactions.   Don’t forget to jointheleague.com too!

 

by AFi Admin
August 2, 2017
New @dccomics #mattel #imaginext figures are hitting stores now. I love this line more and more with every release #haildarkseid Follow AFi on Instagram

 

by Daniel Pickett
July 27, 2017
EL SEGUNDO, Calif., July 26, 2017 /PRNewswire/ — Mattel, Inc. (NASDAQ: MAT) and Babytree, the world’s largest parenting portal, today launched the second phase of their strategic partnership, focused on co-developing a network of physical learning centers across China, that will extend their online partnership. With curriculum and activities inspired by Mattel’s trusted and globally…

 

by Daniel Pickett
July 26, 2017
Earlier this week AFi was given permission to reveal a new wave of Mattel’s DC Multiverse figures that will be coming early next year.  If you missed either day of reveals you can see the figures below.   However I forgot to post the Collect and Connect figure for that wave.   I will correct…

 

by Daniel Pickett
July 25, 2017
I’ve heard from a lot of fans that were baffled by the absence of any new DC comics Multiverse action figures on display at the Mattel booth at comic con 2017. That coupled with the fact that there was not a Mattel DC comics panel this year have many collectors frightened about the future of…

 

by Daniel Pickett
July 25, 2017
–Innovative Online Tool Offers Girls an Unparalleled Level of Diversity and Choice for Their Truly Me™ Dolls–   MIDDLETON, Wis., July 24, 2017 /PRNewswire/ — Calling all young designers! For the first time ever, girls can now customize and design their very own Truly Me™ doll from head to toe, along with doll- and girl-sized…

 

by Daniel Pickett
July 23, 2017
I’ve heard from a lot of fans that were baffled by the absence of any new DC comics Multiverse action figures on display at the Mattel booth at comic con 2017. That coupled with the fact that there was not a Mattel DC comics panel this year have many collectors frightened about the future of…

 

by AFi Admin
July 20, 2017
#wwedivas #mattel #sdcc Follow AFi on Instagram

 

by AFi Admin
July 20, 2017
#mattel #sdcc #charactercars #marvel #hotwheels Follow AFi on Instagram

 

by AFi Admin
July 20, 2017
#mattel #hotwheels #sdcc #alexross #dc Follow AFi on Instagram

 

by Daniel Pickett
July 15, 2017
Having been the only combatant to ever use his feared abilities of dark sorcery along with his own physical might while battling in the arena, his name still echoes as if hissed by a mountain of snakes from deep within the tunnels of the Mercurian Coliseum. Keltuss! Mythic Legions: Coliseum – pre-orders begin July 19th,…

 

by Daniel Pickett
July 6, 2017
San Diego Comic Con is around the corner, and Toys“R”Us has got fans covered! As we continue our tradition of offering an unbeatable assortment of toys for both kids and collectors, today, we officially unveiled our roster of exclusive playthings for this year’s show.   From Wednesday, July 19 (preview night) – Sunday, July 23,…

 

by Daniel Pickett
June 15, 2017
I’m sure many of you were as surprised as I was to get an email from the defunct MattyCollector.com address.   It looks like Mattel has integrated that email list to be able to get the word out about the upcoming announcement of their 2017 SDCC exclusives. In the image sent out below they show a…

 

by Daniel Pickett
June 15, 2017
EL SEGUNDO, Calif., June 14, 2017 /PRNewswire/ — Mattel, Inc. (NASDAQ: MAT) today unveiled its strategic growth plan during the company’s Investor Day event in New York City. Chief Executive Officer Margo Georgiadis and members of the management team presented the strategic plan, a roadmap for achieving growth, as well as the company’s medium-term financial framework. At…

 

SPONSORS