Tag: Mattel

 

by Erik "Superfriend" Skov
June 10, 2010
DC Direct made a handful of figures for the animated movie Superman:Doomsday.  At one point, we heard that Warner DC Animated movies after that would only come from Mattel.  Mattel tried its hand at this with Superman/Batman:Public Enemies.  Mattel decided to do these in an animated style in the 6 inch (DC Universe Classics) scale…

 

by Daniel Pickett
June 7, 2010
WWE® SUPERSTARS KOFI KINGSTON® AND MVP® STEP INTO THE RING AT TOYS“R”US TIMES SQUARE TO CELEBRATE NEW LINE OF WWE MERCHANDISE Superstars to Autograph Action Figures in Their Likeness for First 400 Fans to Purchase Mattel® WWE® Product*     WHO:              WWE® SmackDown® Superstars Kofi Kingston® and MVP® WHAT:            To introduce fans and collectors…

 

by Daniel Pickett
June 7, 2010
New Girls Franchise "Monster High" is Unveiled with Key Partnerships across Multiple Categories including Apparel & Accessories, Publishing, Live-Action Entertainment and More LAS VEGAS, Jun 07, 2010 (BUSINESS WIRE) — Today at the 2010 Licensing International Show, Mattel, Inc., the world’s leading toy company, unveils its multi-category line-up of best-in-class partners with new apparel and…

 

by Daniel Pickett
June 5, 2010
Today we have the last entry in our recent arrivals from Mattel’s Masters of the Universe Classics line – Count Marzo- Evil Master of Magic.   Count Marzo is a character introduced in the 200x animated series, and will be the Club Eternia™ Monthly Figure for July 2010.  But you don’t have to wait that…

 

by Daniel Pickett
June 4, 2010
Monster High(TM) Launches with Rich Content and Strategic Partnerships Reaching Tween and Teen Girls in Key Consumer Products Categories EL SEGUNDO, Calif., Jun 04, 2010 (BUSINESS WIRE) — For the first time in company history, Mattel will roll out a new intellectual property, Monster High(TM), across a number of diverse consumer products categories simultaneously at…

 

by Daniel Pickett
June 3, 2010
  Manufacturer: Mattel Release Date: July 15th, 2010 Wave/Assortment:  MattyCollector.com Figure Exclusive Packaging: Single Carded Accessories: Sword Amulet Removable Cape Scale: 6" Sculpted By: The Four Horsemen Notes: Although his campaign to take over all of Eternia™ was brutally brilliant, Count Marzo™ was ultimately proven to be no match for the heroic sons of King…

 

by Daniel Pickett
June 2, 2010
   

 

by Daniel Pickett
June 2, 2010
The gang at Wizard/Toy Fare just announced their 2010 Toy Fall of Fame inductees on their website: We like to have fun with toys, but we’re also serious about the artform of toys, statues and collectibles. That’s why, for the past two years, we’ve inducted three industry figures and one toy line into the ToyFare…

 

by Daniel Pickett
June 1, 2010
 Matty from MattyCollector.com and ToyGuru, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.      Q1. If the JLU Lobo reach your sales expectations, can you give us a hint us on which oversized figure might follow him on matty?  Or what might be one YOU’D like to…

 

by Daniel Pickett
May 31, 2010
As you might have guessed  by now that the AFi offices got a new box of review samples from Mattel this week,  so I’ll be bringing you several first looks at new and upcoming toys.  First up was the DCUC Plastic Man, then it was Masters of the Universe Classics- Keldor.and now we have Masters…

 

by Daniel Pickett
May 31, 2010
  Manufacturer: Mattel Release Date: June 15th, 2010 Wave/Assortment:  MattyCollector.com Figure Exclusive Packaging: Single Carded Accessories: Sword of Protection Shield Battle Axe Removable cape Modern-style head Vintage-style head with removable mask to display in two different positions Scale: 6" Sculpted By: The Four Horsemen Notes: Finally, the Princess of Power™ fulfills her long-awaited destiny… here…

 

by Daniel Pickett
May 29, 2010
As you might have guessed  by now that the AFi offices got a new box of review samples from Mattel this week,  so I’ll be bringing you several first looks at new and upcoming toys.  First up was the DCUC Plastic Man, next is the Masters of the Universe Classics- Keldor. Keldor was originally teased…

 

by Daniel Pickett
May 29, 2010
  Manufacturer: Mattel Release Date: June 15th, 2010 Wave/Assortment:  MattyCollector.com Figure Exclusive Packaging: Single Carded Accessories: Male & female halves of the Power Sword® – first time appearance of the male half in purple! Removable cape (fits your Skeletor® figures, too) Removable armor “Acid” vial Scale: 6" Sculpted By: The Four Horsemen Notes: My, what…

 

by Daniel Pickett
May 29, 2010
New today in the AFi archives we have the long rumored and highly anticipated DC Universe Classics SDCC 2010 Exclusive PLASTIC MAN!    I think most of us were impressed when we first saw this figure revealed on "Attack of the Show" but it’s not until you get this figure in your hand that you…

 

by Daniel Pickett
May 29, 2010
Manufacturer: Mattel Release Date: July 2010 Wave/Assortment:  DC Universe Classics 2010 San Diego Comic Con Exclusive Packaging: Single Carded (with bagged accessory at the Con) Accessories: Neck, legs, spring, stretchable arms, regular arms, fists, paddle-ball, fly swatter, suitcase with "comics",  file folder and wearable goggles. Collect and Connect: None Scale: 6" Sculpted By: The Four…

 

by Daniel Pickett
May 26, 2010
Mattel posted the following update today for some of their international customers that might want to order the SDCC 2010 exclusives on line: DCU Fans, One of the fans over at the Forums on MattyCollector.com asked why specifically Plastic Man wouldn’t be available in Australia/New Zealand and if a modified version could be made. Wanted…

 

by Daniel Pickett
May 26, 2010
INDIANAPOLIS, May 26, 2010 (BUSINESS WIRE) — Hot Wheels(R) was joined today by Dreyer & Reinbold Racing, Dad’s Root Beer along with team driver Mike Conway to reveal a custom-designed #24 Dad’s Root Beer IRL racecar. The racecar, unveiled for the first time, will be on display at the Indianapolis Motor Speedway today then travel…

 

by Erik "Superfriend" Skov
May 25, 2010
From the AFi Mattel Interview: [i]"JLU fans tend to be louder rather than numerous"[/i]. I think Mattel failed to take into account a number of issues in terms of setting up their on line sales for JLU product. 1. Fans are MAD that they have been unable for years to find figures shown at SDCC…

 

by Daniel Pickett
May 24, 2010
Mattel has posted the final packaging and details for the DC Universe Classics SDCC 2010 exclusive Plastic Man figure.   Mattel always tries to do something fun with their con packaging and this year is no exception.   For those of you keeping score this is the second set of glasses to come with a…

 

by Daniel Pickett
May 24, 2010
  Earlier this week we posted Part 1 of our exclusive interview with Scott aka Toy Guru about Mattel’s Justice League Unlimited line.   After it was announced that there would not be a SDCC exclusive for JLU fans had a lot of questions about the future of the line.  We put together a list…

 

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