Tag: Mattel

 

by Ryan "TheSuperfly" Prast
February 17, 2014
Mattel-logo EL SEGUNDO, Calif.–(BUSINESS WIRE)– This week, at the New York International Toy Fair, leading toymaker Mattel, Inc. (NASDAQ:MAT) will showcase its new toy lineup for power-house brands Fisher-Price®, Thomas & Friends®, Hot Wheels®, Barbie®, Monster High® and newcomer, Ever After High®. From infants to tweens, Mattel® and Fisher-Price® brands accompany kids as they grow, delivering…

 

by Daniel Pickett
February 16, 2014
#TF14 Video Tour of Mattel’s Collector Press Event Showroom. Here’s a video tour of Mattel’s 2014 Collector Press Showcase Event held 2/16 at NY ToyFair.   Check out the latest reveals from Masters of the Universe, DC Comics, Hot Wheels, WWE, Monster High and Imaginext.   [youtube]http://youtu.be/-Y1u6-sLIzQ[/youtube]

 

by Ryan "TheSuperfly" Prast
February 16, 2014
MOTUC4 Some quick shots of the Mattel MOTUC reveals on display at NYTF!

 

by Ryan "TheSuperfly" Prast
February 16, 2014
batman7 Sinking into the sewers, the battle for Gotham City has gone underground to the slimy stomping grounds of Solomon Grundy. His evil team featuring The Joker and Two Face is no match for Batman™ with his super-sized swords and his trusted allies. Your slime is up, Grundy! Gotham Tunnel Takedown™: 7-pack of 4” figures includes…

 

by Ryan "TheSuperfly" Prast
February 16, 2014
MAT_1 Some quick shots of the Mattel reveals on display at NYTF!

 

by Ryan "TheSuperfly" Prast
February 16, 2014
MadameRazz_05 Toy Fair is happening at this very moment!  We’ve got the scoop for you right here, with the reveals from the Masters of the Universe® Classics and DC Universe lines. We start with BIG news about a new add-on subscription… MOTUC 2014 Club Etheria™ Get ready for our new limited subscription arriving in July to…

 

by Daniel Pickett
February 14, 2014
ScreenHunter_237 Feb. 14 14.52 Today Mattel posted a Pre-Toy Fair video showing off a few new items and explaining how the Sunday Toy Fair collectors event will run.   We will be there covering the event live so keep your eyes on the front page! The other thing to note is the display of figures there with Scott.   If you…

 

by Daniel Pickett
February 14, 2014
DSC_0712 EL SEGUNDO, Calif. and STAMFORD, Conn., February 14, 2014 – Mattel, Inc. (NASDAQ: MAT) and WWE (NYSE: WWE) today announced a multi-year extension of their global master toy licensing agreement through 2019. Since 2009, Mattel and WWE have developed a wildly popular and diverse portfolio of innovative toys currently available in more than 50 global…

 

by Daniel Pickett
February 13, 2014
MOTUCScorpinaCard1 Mattel is teasing a few things leading up to the big show this weekend.   First they posted this look at the carded Scorpia sample on the MattyCollector.com news page, and then they sent out a teaser message to Club Eternia subscribers further teasing Madame Razz.   We’re standing by to bring you all of…

 

by Daniel Pickett
February 12, 2014
MattyAFiLogo.jpg Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.   Mattel has changed the guidelines for these Q&As so they only involve items…

 

by Daniel Pickett
January 30, 2014
We’re still on a weekly schedule, just not back on Mondays yet. We need a 8 day week so we can catch up and get back on track. I think I’m gonna make some calls about that. I’m having a love affair with these new retro toys. Between Funko’s ReAction, what Zica is doing and…

 

by Daniel Pickett
January 29, 2014
BHV72_001_newsPage.jpg February is short (28 days) and sweet (Valentine’s Day) so this month we’ve got two figures that are small in size plus one that’s a lover… of freedom, that is! The first Masters of the Universe Minis™ 2-pack of 2014 arrives with hero He-Man® and villain Mer-Man®. 2014 will bring five more 2-packs, and each…

 

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