Tag: Mattel

 

by Daniel Pickett
April 27, 2015
DCMultiverseTF15pic1 The other day a friend of mine reached out to me to say he had gotten a message from an online retailer that Mattel’s 4″ DC Comics Multiverse line had been canceled.   This was surprising to be because we had just seen production versions of 8-10 NEW figures back in February in the Mattel showroom…

 

by Daniel Pickett
April 26, 2015
8BallApp1 Beloved Toy Reimagined to Bring Fun and Engaging Digital Experiences for a New Audience EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: MAT) today has launched the Magic 8 Ball App, inviting a new generation of players to experience the mystical powers of the iconic toy. Celebrating the 65th anniversary of the Magic 8 Ball, the app utilizes the same fun…

 

by Daniel Pickett
April 25, 2015
Group_Shot_Sheroes2_4.23 Honorees Include Ava DuVernay, Emmy Rossum, Eva Chen, Kristin Chenoweth, Sydney “Mayhem” Keiser and Trisha Yearwood NEW YORK–(BUSINESS WIRE)–Today Barbie® is honoring six Sheroes, female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere. These women are being honored by Barbie at the Variety Power of Women Luncheon in New York…

 

by Daniel Pickett
April 24, 2015
Today Mattel announced the line of of figures that will be available for both early access and all access for their May 2015 action figure sale: Explosions your thing? Then you’re going to love May because we’ve got the evil Blast Attak™ robot for May’s Club Eternia® figure and 2014’s Rio Blast™ packing his personal…

 

by Daniel Pickett
April 23, 2015
DC Super Hero Girls1 A New Super Hero Universe Designed Just For Girls, Slated For Fall 2015 Mattel to Launch Company’s First Action Figures for Girls Unprecedented Initiative to Include Digital Content, TV Specials, Made-For-Videos, Publishing, Toys, Apparel and Other Products Random House Children’s Books to be Master Publishing Partner The LEGO Group to be Exclusive Construction Partner Beginning in…

 

by Daniel Pickett
April 17, 2015
Mattel-logo Companies to collaborate connecting Quirky’s vibrant global inventor community with Mattel’s iconic brands and products ranging from toys and games to baby gear and preschool products EL SEGUNDO, Calif.–(BUSINESS WIRE)— Mattel (NASDAQ: MAT) and Quirky, the company that makes invention accessible, today announced an exclusive partnership to spark invention in toys, play and baby gear….

 

by Daniel Pickett
April 2, 2015
MattelSinclair Richard Dickson Appointed as President and Chief Operating Officer Michael Dolan Appointed as Independent Lead Director EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ: MAT) today announced Christopher A. Sinclair has been appointed as Chief Executive Officer, effective immediately. Mr. Sinclair, who has been serving as Interim CEO since January 2015, also will continue as Mattel’s…

 

by Daniel Pickett
April 1, 2015
WonderConBanner1 Do you like toys? Do you like talking about toys?  Do you like watching guys who make toys talk about toys?   Do you love straight up fun?  Then get yourself down to WonderCon on Friday and join in the conversation!   Action Figure Insider has been doing panels at San Diego Comic con for ten…

 

by Daniel Pickett
April 1, 2015
Oh man! Another gap between episodes? Yes. Yes it’s true. Both Jason and I have been traveling a bit this Spring so our schedules have been a little wonky. I just got back from Emerald City Comic Con in Seattle and Jason ran off to the Twin Cites for a bit, so we were literally…

 

by Daniel Pickett
March 30, 2015
TBTConventionSale_Logo Mattel just posted the following news about this upcoming sale on MattyCollector.com: July is just a few months away and with it comes the mother of all conventions, San Diego Comic Con. But before we dive head first into the insanity, we’re taking a moment to look back at past cons with a special 24-hour…

 

by Daniel Pickett
March 20, 2015
club200x_Lineup1 All the figures have been revealed, plus the special sub-only head pack.  The percentage keeps inching up, but it’s not there yet!   Here is the update just posted by MattyCollector’s “Skeletor’s Love Child”:   I’ll keep this short and sweet: As of last night the subscription has reached 81% of the total needed to bring…

 

by Daniel Pickett
March 18, 2015
Now that all 6 action figures in the MattyCollector.com MOTUC Club 200x subscription have been revealed it was everyone’s hope we would see a spike in the sub numbers.  Mattel has been posting updates every Wednesday on the MattyCollector.com message boards.  When we heard from them last week the news was the sub was only…

 

by Daniel Pickett
March 17, 2015
MOTUC_200x_Prahvus1 MattyCollector sent out the final reveal for the MOTUC “Club 200x” Sub – Prahvus!   Here’s a look at the Evil Master of Doom and his accessories! Now all of the figures in the 200x sub have been revealed, so it’s time for fans to do their part!   We saw MattyCollector.com try the full reveal with…

 

by Daniel Pickett
March 13, 2015
Today, over on the Matty Collector message boards, Mattel rep “Skeletor’s Love Child” revealed the last figure for the Club 200x mini-subscription – King Chooblah.  That’s a whole lot of new tooling!   Who do you think would win in a fight, Jason Voorhees or this guy? Now that you have seen all of the figures…

 

by Daniel Pickett
March 12, 2015
QueenGrayskull Today, over on the MattyCollector message boards, Mattel rep “Skeletor’s Love Child” updated fans on the progress of the MOTUC Club 200x subscription.   Even with the reveal of the awesome Queen Grayskull figure it appears that they are only at the half way point to the ultimate goal of releasing the whole sub: Good…

 

by Daniel Pickett
March 10, 2015
This was just posted over on the official MattyCollector.com message boards by Mattel rep ‘Skeletor’s Love Child.’   One more reveal in the Club 200x MOTUC Subscription plan going on right now at MattyCollector.com. I’m going to tell you a secret but it has to stay just between us… To that I say: LONG LIVE THE…

 

by Daniel Pickett
March 9, 2015
ImaginextTRex2 Check out this GIANT Ultra T-Rex from Fisher-Price and Imaginext! This giant beast should be in stores for the 2015 holiday season. Come with 3 figures. Imaginext, more than any other toy line out there, has me saying the wistful statement “Man… if they had had that when I was a kid…” and this incredible…

 

by Daniel Pickett
March 9, 2015
BarbieTris1 EL SEGUNDO, Calif.–(BUSINESS WIRE)–Timed to the upcoming release of The Divergent Series: Insurgent, the sequel to the 2014 blockbuster Divergent, Barbie® unveils images of the new Tris Barbie® doll available now on TheBarbieCollection.com and Amazon.com. In this photo, the Tris Barbie® doll reenacts an iconic scene from the new movie in theaters nationwide March 20th. Barbie…

 

by Daniel Pickett
March 5, 2015
ImaginextBatTower3 Here is a video look at the upcoming Fisher-Price Imaginext’s Bat Tower!!!!  This set will be available Fall 2015 as part of their holiday push.  It comes with a new Batman and Joker figures and plenty of play value with transforming action, lights and sounds.   Check out more Imaginext goodies that will be coming…

 

by Daniel Pickett
March 4, 2015
Once more the new team behind MattyCollector.com have taken to the official Mattel message boards to bring MOTUC fans an update on the progress of the 2015 Club 200x subscription going on now:   Here is your second official update for the subscription: We are currently at 39% of our goal. I’m pleased with the…

 

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