Tag: Mattel

 

by Daniel Pickett
October 9, 2007
To celebrate the 40th anniversary of Hot Wheels® cars, Wal-Mart is introducing special Hot Wheels™ T-shirts as well as a retro-inspired Hot Wheels™ Super Rally Car Case, available in limited quantities beginning the first week in October. The 40th Anniversary T-shirts feature the classic Hot Wheels™ logo and are available in blue or black. Each…

 

by Daniel Pickett
September 26, 2007
The First Game to Merge the Vinyl Toy Trend with the World of Computer Gaming to Deliver an Entirely New Interactive Play Experience for Tweens EL SEGUNDO, Calif. – September 26, 2007 – Mattel Inc.’s Radica:® brings its innovation and creative use of technology to the forefront of the marketplace with the introduction of U.B….

 

by Daniel Pickett
September 7, 2007
We now have a full feature up on this highly anticipated boxed set.  Grodd is painted correctly, the Red Hood’s vac-metalized dome is great, and you shouldn’t be reading here!  You should go now and check out the full feature over in the features section!   Thank you again to Mattel for allowing us this…

 

by Daniel Pickett
September 6, 2007
Check out my new blog for a look at the next waves of upcoming CARS product.  Mattel gives us a sneak peek at some recent and upcoming CARS single and two packs.   Either click on the blog link on the right to see more or click the image of Dale Jr. to see the…

 

by Daniel Pickett
September 5, 2007
CARS-  Mattel’s most addicting line. As you have seen from our Comic Con coverage there is a whole FLEET of new cars coming from Mattel’s Disney/Pixar Cars line. Wal-mart exclusives, boxed sets and a WHOLE LOT MORE are coming our way. Out here in LA it looks like most retailers have panicked over the "Sarge"…

 

by Daniel Pickett
September 5, 2007
EL SEGUNDO, Calif., September 4, 2007 – Mattel, Inc. announced today that, as a result of the company’s ongoing investigation of its toys manufactured by vendors in China, the company has voluntarily recalled 11 toys globally, including eight pet and furniture playsets sold under the Barbie® brand and three Fisher-Price® toys, due to impermissible levels…

 

by Daniel Pickett
August 29, 2007
MATTEL’S FAMOUS DIE-CAST BRAND TAKES CENTER STAGE AT THE 2007 SEMA SHOW As Hot Wheels® Gears Up for Its 40th Anniversary, the Automotive Industry Celebrates Its Enthusiasm for the World’s Largest Car Manufacturer EL SEGUNDO, Calif. (August 27, 2007) – Hot Wheels® today announced its partnership with the Specialty Equipment Market Association (SEMA) for the…

 

by Daniel Pickett
August 28, 2007
EL SEGUNDO, Calif., August 28, 2007 – Mattel, Inc. [NYSE:MAT] announced today that the Mattel Board of Directors has authorized the company to increase its previously announced share repurchase program by an additional $500 million. Repurchases will take place from time to time, depending on market conditions. The share repurchase program is one component of…

 

by Daniel Pickett
August 17, 2007
Mattel issues information to correct inaccurate reports Mattel advises consumers to not return products to retailers STEPS TO RETURN A MATTEL TOY THAT IS AFFECTED BY THE AUGUST RECALLS, ANNOUNCED IN COOPERATION WITH THE U.S. CONSUMER PRODUCT SAFETY COMMISSION: 1) The first step is for consumers to determine if they have a toy that has…

 

by Daniel Pickett
August 14, 2007
One product recalled for impermissible levels of lead November 2006 magnet recall expanded EL SEGUNDO, Calif., August 14, 2007 – Mattel, Inc. announced today that the company has voluntarily recalled one toy from the “CARS” die-cast vehicle line (“Sarge” character), manufactured between May 2007 and July 2007, containing impermissible levels of lead. The recalled vehicles…

 

by Daniel Pickett
August 10, 2007
Here are the images of the 2nd wave of Mattel’s DC Classics line shot by our own Jeff Cope.       Aquaman and variant     Superman Blue and Superman Red Weighted 50/50 in each case      Firestorm and variant (Ronnie/Classic Firestorm is the variant according to the Mattel slideshow)     Harley…

 

by Daniel Pickett
July 18, 2007
Mattel invited us to do a Pre-Comic Con interview with them about their booth, their exclusives and their plans for the future.   By now, most of you have seen the shadowy outline of the new, sneak preview character that Mattel will reveal at Comic Con as part of their DC Comics expansion now that…

 

by Daniel Pickett
July 9, 2007
EL SEGUNDO, Calif., July 9, 2007 — Mattel, Inc. [NYSE:MAT] today announced the election of Vasant M. Prabhu, executive vice president and chief financial officer for Starwood Hotels & Resorts Worldwide Inc., as a new member of the Mattel Board of Directors, effective Sept .1, 2007. This election will increase the number of Mattel Board…

 

by Daniel Pickett
July 9, 2007
Mattel gives us a sneak peek at this 3-pack that will start hitting any day now.   Reunited at last Hawkman and Hawkgirl.   This figure and the Joker figure in the same wave brings us 2 figures closer to having all of the Super Powers figures in the animated style (come on Kalibk!)  Jump…

 

by Daniel Pickett
July 8, 2007
After my last Cars blog I got a few emails from other folks that had been fighting the Cars urges only to be lured in by it’s siren song.   One such email also told me about a recent variation found that many folks have been speculating about- the red-wheeled Hudson Hornet.     The…

 

by Daniel Pickett
July 2, 2007
When word of the Master DC Comic toy license going to Mattel was finally announced I shot some questions over to the gang at DC Direct to find out how this new deal will affect them.   It looks as if this deal was worked out differently that when Hasbro had the master toy license…

 

by Daniel Pickett
June 28, 2007
I’ll admit…. I’ve been resisting picking up the Mattel CARS line based on the Disney/Pixar film.  I love the movie.  I love the products Mattel is doing… I just don’t need another line to collect.    I follow the threads about the line on the boards, I followed how difficult they have been to find…

 

by Daniel Pickett
June 21, 2007
This year the con exclusive for the Hot Wheels booth at Comic Con will be the 1966 TV Series Batmobile(tm) which is 1/64th Scale in an acrylic case. This version has a bit more detail than the mass market version such as clear windows and pin-striping on the front. These will be sold for $20. …

 

by Daniel Pickett
June 19, 2007
Burbank, Calif., June 19, 2007 — Warner Bros. Consumer Products (WBCP) announced today that it has named the world’s leading toy manufacturer, Mattel, Inc., as the global master toy licensee for both Speed Racer and The Dark Knight, two of the biggest summer films coming out in 2008 from Warner Bros. Pictures.  Mattel will apply…

 

by Daniel Pickett
June 8, 2007
Today we take a look at the Toys R Us exclusive 12" Cyborg Superman.  Mattel seems to release these figures in pairs, and this grouping of the new Batman sculpt and Cyborg Superman follow that pattern.  The Batman is in stores now, and the Cyborg Superman will be along shortly.  The interesting change from the…

 

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