Tag: Mattel

 

by Daniel Pickett
April 1, 2008
AFI EXCLUSIVE – The new DC UNIVERSE CLASSICS Commercial Debut! We have a VERY special treat today! Mattel is letting us debut their new/upcoming commercial for the DC Universe Classics line here on AFI! This is time it’s been seen outside the closed doors of Mattel and you see it here FIRST! It looks like a bit of a throw back to the old Star…

 

by Daniel Pickett
March 16, 2008
Toy Fair Video #1- Mattel/Fisher Price’s Elmo Live   Now that we have all of our Toy Fair 08 pictures labeled and posted I can start posting some of the video I shot. This first video may not appeal to all action figure collectors, but this product was the talk of Toy Fair 08 and I think you can see the potential in…

 

by Daniel Pickett
March 13, 2008
Once again our pal Toy Guru from Mattel updates us on the answers to our monthly burning questions:    Q1: What are the prices for the NYCC exclusives? A:  Knightshadow Batman, Black Suit Superman and Tech Suit Mr. Freeze will be $10.00 each or all three for $25.00 Q2: Mattel, will you please create a…

 

by Daniel Pickett
February 29, 2008
This news is a little late as it came in while I was prepping for Toy Fair, but it’s so cool I have to mention it.  AFI friend and board-member  Antony C has opened up what may just be the definitive Wonder Woman archive- ExperiencetheWonder.com. It’s thorough, easy to read, and a great resource for…

 

by Daniel Pickett
February 21, 2008
This just in from MATTEL and our friend Toy Guru: I’m excited to share some great news about Mattel’s Justice League Unlimited line. Due to overwhelming support from the fans, Mattel and Target are teaming up to bring an all new Collector’s Line to store shelves starting this August! 16 brand new figures along with…

 

by Daniel Pickett
February 20, 2008
Mattel’s Toy Guru was kind enough to answer some questions about the newly revealed product shown at their Toy Fair Showroom as well as the future of some existing lines. Infinite Heroes 1. What is the release schedule for these?   IH will be on shelf at the end of the summer.   2.  What is…

 

by Jason "ToyOtter" Geyer
February 17, 2008
After thinking that fans had seen nearly everything that would be offered this year in DCUC, and with JLU not being shown due to its new status as a Target exclusive, Mattel came straight out of left field with a brand new DC Comics based line: Infinite Heroes! This amazing looking toy line will have…

 

by Daniel Pickett
February 14, 2008
Here is the latest round of answers from our ongoing, monthly Mattel Q&A. You can find our past Q&A’s here. And you can discuss the answers at our Mattel board.      Q1: Legion of Super-Heroes figures ?!? Any word at all ?!? 2008 is the 50th anniversary of the debut of the Legion. Is…

 

by Daniel Pickett
February 13, 2008
STAMFORD, Conn.–(BUSINESS WIRE)–World Wrestling Entertainment®(“WWE”), the greatest force in sports entertainment, and Mattel, Inc., the undisputed champion of the toy industry and the world’s leading toy manufacturer, today announced that they have entered into a comprehensive,multi-year licensing agreement, effective as of January 2010, naming Mattel as WWE’s master toy licensee covering all global territories upon…

 

by Jason "ToyOtter" Geyer
February 9, 2008
Toyfare Magazine #128 will be hitting comic shops this week and the big news contained within is Mattel’s plans for JLU in 2008. AFI’s good friend Pierre "Airmax" Kalenzaga caught an advance look at the issue and reports that among other things, JLU will be exclusive to Target stores starting this summer, and will have at…

 

by Daniel Pickett
February 5, 2008
The World’s Leading Toy Company Partners with CAA Marketing to Identify and Create Opportunities Across a Variety of Entertainment Platforms for its Rich Library of Brands   EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (NYSE:MAT – News) (www.mattel.com), the worldwide leader in toys/family products and well-known as the premier marketer to kids, has signed with Creative Artists…

 

by Daniel Pickett
January 23, 2008
EL SEGUNDO, CA (January 23, 2008) – FORTUNE announced today that Mattel [NYSE: MAT], the world’s largest toy company, has been named to the prestigious 11th annual “100 Best Companies to Work For” list, ranking number 70. Mattel is the only toy company to make the 2008 list. “We’re proud to be named among this…

 

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