Tag: Toy Industry

 

by Ryan "TheSuperfly" Prast
February 5, 2012
Introducing the new place for all the latest news and buzz surrounding NYTF 2012 – Toy Talk!  Why did we do this?  The mighty Toyotter explains… So what is this “Toy Talk”, and why would we create it when we have a perfectly good forum on AFi already? Basically, all of us here at AFi…

 

by Daniel Pickett
January 31, 2012
Toys1.jpg Some interesting toy facts that were forwarded to me from the author.  As we start the countdown to Toy Fair and our coverage it’s interesting to see these stats and the global impact of toys and toy sales.  Things like: Less than 4% of the world’s children live in the US while consuming 40% of…

 

by Daniel Pickett
January 14, 2012
  MONTREAL, Jan. 13, 2012 /PRNewswire/ – MEGA Brands Inc. (TSX: MB) today filed an action against Lego Juris A/S and Lego Group in the U.S. District Court of the Central District of California seeking to invalidate Lego’s 1999 functional U.S. trademark, as well as other remedies.   U.S. Customs and Border Protection has advised…

 

by Daniel Pickett
June 10, 2011
EL SEGUNDO, Calif.–(BUSINESS WIRE)– Today Mattel announced the company is developing a sustainable procurement policy for all of Mattel’s product lines which will address the important issue of deforestation. The policy will include requirements for packaging suppliers to commit to sustainable forestry management practices. In addition to addressing current concerns about packaging sourcing, Mattel’s policy…

 

by Daniel Pickett
April 27, 2011
April 26th Shawnee, KS-  On April 19th moulds and tooling owned by Cast-a-Way Toys were offered for sale from unauthorized agents in China and Singapore. Cast-a-Way Toys was miraculously made aware of this attempt by two separate, highly trusted and, successful toy companies here in the United States. When questioned about the attempted sale, the…

 

by Daniel Pickett
April 5, 2011
WAYNE, NJ (April 4, 2011) – Toys“R”Us, Inc. today announced the appointment of Neil Friedman as President, Toys“R”Us, U.S.  A highly respected industry executive, Mr. Friedman most recently served as President, Mattel Brands. In his new position at Toys“R”Us, Mr. Friedman will oversee all merchandising, marketing, store operations, merchandise presentation, global sourcing and product development,…

 

by Daniel Pickett
January 24, 2011
I take no joy in posting this news, but many of the leading comic news websites are posting the news that both Wizard Magazine and Toy Fare Magazine are closing up shop and ceasing publication imediatly.  I know a lot of people think there is some sort of rivalry between Toy Fare and toy websites…

 

by Daniel Pickett
January 19, 2011
Toy Town Tells the Inside Story of Hong Kong’s Rise to Power asThe World’s Capital of Toy‐Making   New York – January 2011 – As the industry’s top toymakers get ready to present their newest creations at the highly‐anticipated International Toy Fair in New York City, a group of Hong Kong toy industry veterans are…

 

by Daniel Pickett
January 5, 2011
Toymaker Consolidates Leadership of Business Units and Operations Groups EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ:MAT) today announced the appointment of Bryan Stockton, Mattel’s president of International, to the new position of chief operating officer (COO), effective immediately. This action further aligns Mattel’s senior leadership team with the company’s global strategic initiative to be the…

 

by Daniel Pickett
January 3, 2011
NEW YORK, N.Y. (Jan. 3, 2011) – Two veteran New York marketing executives are joining forces to open a new full-service advertising and marketing firm, Bonfire Agency, LLC, specializing in helping brands target highly influential but difficult to engage pop culture consumers.  This demo, labeled by some as geek or comic culture, is comprised of incredibly passionate and…

 

by Daniel Pickett
June 23, 2009
Over the weekend Randy Bowen and our friends Tim Bruckner and Jesse Falcon were inducted into Toy Fare’s "Toy Hall of Fame" at Wizard world Philly.  I came across this great interview with Jesse at Marvel.com via Marvel’s Twitter feed. It’s a great read summarizing how Marvel Legends came to be and talks a bit…

 

by Daniel Pickett
June 7, 2009
Stamford, CT June 6, 2009 – Friday, the Consumer Product Safety Commission (CPSC) announced a settlement with Mattel Inc., of El Segundo, CA and its wholly owned subsidiary, Fisher-Price Inc., of East Aurora, NY in the amount of $2.3 million for violating the federal lead paint ban. Enacted in 1978, the Consumer Product Safety Act…

 

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