Tag: Toy Industry

 

by Daniel Pickett
March 14, 2012
EL SEGUNDO, Calif.–(BUSINESS WIRE)— Mattel, Inc. (NASDAQ:MAT) announced today that Trevor A. Edwards, 49, vice president, global brand and category management for NIKE, Inc. was elected to the Mattel Board of Directors on March 14, 2012. “As we focus on our key goals and strategy for growth, Trevor’s notable experience in brand management and his…

 

by Daniel Pickett
February 16, 2012
“Generation App” … “Glowing Wild” … “Little Learners” … “Save ‘n’ Splurge” Among Key Trends NEW YORK, Feb. 13, 2012 /PRNewswire/ — A slate of hot new toy trends for 2012 that keep pace with advancements in the tech world, mirror societal trends and aim to produce well-rounded, lifelong learners were unveiled today by the…

 

by Ryan "TheSuperfly" Prast
February 5, 2012
Introducing the new place for all the latest news and buzz surrounding NYTF 2012 – Toy Talk!  Why did we do this?  The mighty Toyotter explains… So what is this “Toy Talk”, and why would we create it when we have a perfectly good forum on AFi already? Basically, all of us here at AFi…

 

by Daniel Pickett
January 31, 2012
Some interesting toy facts that were forwarded to me from the author.  As we start the countdown to Toy Fair and our coverage it’s interesting to see these stats and the global impact of toys and toy sales.  Things like: Less than 4% of the world’s children live in the US while consuming 40% of…

 

by Daniel Pickett
January 14, 2012
  MONTREAL, Jan. 13, 2012 /PRNewswire/ – MEGA Brands Inc. (TSX: MB) today filed an action against Lego Juris A/S and Lego Group in the U.S. District Court of the Central District of California seeking to invalidate Lego’s 1999 functional U.S. trademark, as well as other remedies.   U.S. Customs and Border Protection has advised…

 

by Daniel Pickett
June 10, 2011
EL SEGUNDO, Calif.–(BUSINESS WIRE)— Today Mattel announced the company is developing a sustainable procurement policy for all of Mattel’s product lines which will address the important issue of deforestation. The policy will include requirements for packaging suppliers to commit to sustainable forestry management practices. In addition to addressing current concerns about packaging sourcing, Mattel’s policy…

 

by Daniel Pickett
April 27, 2011
April 26th Shawnee, KS-  On April 19th moulds and tooling owned by Cast-a-Way Toys were offered for sale from unauthorized agents in China and Singapore. Cast-a-Way Toys was miraculously made aware of this attempt by two separate, highly trusted and, successful toy companies here in the United States. When questioned about the attempted sale, the…

 

by Daniel Pickett
April 5, 2011
WAYNE, NJ (April 4, 2011) – Toys“R”Us, Inc. today announced the appointment of Neil Friedman as President, Toys“R”Us, U.S.  A highly respected industry executive, Mr. Friedman most recently served as President, Mattel Brands. In his new position at Toys“R”Us, Mr. Friedman will oversee all merchandising, marketing, store operations, merchandise presentation, global sourcing and product development,…

 

by Daniel Pickett
January 24, 2011
I take no joy in posting this news, but many of the leading comic news websites are posting the news that both Wizard Magazine and Toy Fare Magazine are closing up shop and ceasing publication imediatly.  I know a lot of people think there is some sort of rivalry between Toy Fare and toy websites…

 

by Daniel Pickett
January 19, 2011
Toy Town Tells the Inside Story of Hong Kong’s Rise to Power asThe World’s Capital of Toy‐Making   New York – January 2011 – As the industry’s top toymakers get ready to present their newest creations at the highly‐anticipated International Toy Fair in New York City, a group of Hong Kong toy industry veterans are…

 

by Daniel Pickett
January 5, 2011
Toymaker Consolidates Leadership of Business Units and Operations Groups EL SEGUNDO, Calif.–(BUSINESS WIRE)— Mattel, Inc. (NASDAQ:MAT) today announced the appointment of Bryan Stockton, Mattel’s president of International, to the new position of chief operating officer (COO), effective immediately. This action further aligns Mattel’s senior leadership team with the company’s global strategic initiative to be the…

 

by Daniel Pickett
January 3, 2011
NEW YORK, N.Y. (Jan. 3, 2011) – Two veteran New York marketing executives are joining forces to open a new full-service advertising and marketing firm, Bonfire Agency, LLC, specializing in helping brands target highly influential but difficult to engage pop culture consumers.  This demo, labeled by some as geek or comic culture, is comprised of incredibly passionate and…

 

by Daniel Pickett
June 23, 2009
Over the weekend Randy Bowen and our friends Tim Bruckner and Jesse Falcon were inducted into Toy Fare’s "Toy Hall of Fame" at Wizard world Philly.  I came across this great interview with Jesse at Marvel.com via Marvel’s Twitter feed. It’s a great read summarizing how Marvel Legends came to be and talks a bit…

 

by Daniel Pickett
June 7, 2009
Stamford, CT June 6, 2009 – Friday, the Consumer Product Safety Commission (CPSC) announced a settlement with Mattel Inc., of El Segundo, CA and its wholly owned subsidiary, Fisher-Price Inc., of East Aurora, NY in the amount of $2.3 million for violating the federal lead paint ban. Enacted in 1978, the Consumer Product Safety Act…

 

by Daniel Pickett
May 27, 2009
Company Will Operate Legendary FAO Schwarz Stores As a Distinctive Business and Purveyor of Extraordinary Toys WAYNE, NJ (May 28, 2009) — Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced it has acquired FAO Schwarz, one of the most iconic children’s retailers in the world and a brand synonymous with…

 

by Daniel Pickett
May 19, 2009
U.S. Office Separate From Jun Planning Japanese Office.   Torrance, Ca. (5/19/09)—Due to misinformation and speculation, Jun Planning USA, announces that the United States toy maker of figures and collectibles is not a part of the Jun Planning Japanese bankruptcy.    Jun Planning USA is a separate company, run by Yosuke Oba in Torrance, California. …

 

by Daniel Pickett
April 17, 2009
First Quarter Highlights •Worldwide net sales down 15 percent; •Domestic gross sales down 6 percent and international gross sales down 23 percent; •Worldwide gross sales for core brands: Barbie® down 5 percent; Hot Wheels® down 3 percent; Core Fisher-Price® down 17 percent and American Girl® brands down 4 percent; •Gross margin increased 80 basis points…

 

by Daniel Pickett
April 15, 2009
Company Recognized for Ongoing Commitment to Social, Environmental and Governance Leadership EL SEGUNDO, Calif., Apr 15, 2009 (BUSINESS WIRE) — Mattel, Inc. (NYSE: MAT) announced today it has been named one of the "World’s Most Ethical Companies" in 2009 by the Ethisphere Institute. The selection process included a rigorous, multi-step evaluation process that reviewed the…

 

by Daniel Pickett
March 10, 2009
EL SEGUNDO, Calif., Mar 10, 2009 (BUSINESS WIRE) — Mattel, Inc. (NYSE: MAT) today announced it has been named to CRO Magazine’s 10th Annual "100 Best Corporate Citizens" list for 2009. The world’s largest toy company earned the #7 ranking. "As the global leader in the toy industry, our Corporate Responsibility mission is to ‘play…

 

by Daniel Pickett
March 9, 2009
Stamford, CT March 9, 2009 – A month after the February 10th enactment of the Consumer Product Safety  Improvement Act (CPSIA), across the country, members of the Handmade Toy Alliance (HTA) continue their vehement efforts to make common sense changes to this broad reaching legislation that has done little to  improve safety in children’s products….

 

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