Tag: Toy Industry


by Daniel Pickett
January 3, 2011
NEW YORK, N.Y. (Jan. 3, 2011) – Two veteran New York marketing executives are joining forces to open a new full-service advertising and marketing firm, Bonfire Agency, LLC, specializing in helping brands target highly influential but difficult to engage pop culture consumers.  This demo, labeled by some as geek or comic culture, is comprised of incredibly passionate and…


by Daniel Pickett
June 23, 2009
Over the weekend Randy Bowen and our friends Tim Bruckner and Jesse Falcon were inducted into Toy Fare’s "Toy Hall of Fame" at Wizard world Philly.  I came across this great interview with Jesse at Marvel.com via Marvel’s Twitter feed. It’s a great read summarizing how Marvel Legends came to be and talks a bit…


by Daniel Pickett
June 7, 2009
Stamford, CT June 6, 2009 – Friday, the Consumer Product Safety Commission (CPSC) announced a settlement with Mattel Inc., of El Segundo, CA and its wholly owned subsidiary, Fisher-Price Inc., of East Aurora, NY in the amount of $2.3 million for violating the federal lead paint ban. Enacted in 1978, the Consumer Product Safety Act…


by Daniel Pickett
May 27, 2009
Company Will Operate Legendary FAO Schwarz Stores As a Distinctive Business and Purveyor of Extraordinary Toys WAYNE, NJ (May 28, 2009) — Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced it has acquired FAO Schwarz, one of the most iconic children’s retailers in the world and a brand synonymous with…


by Daniel Pickett
May 19, 2009
U.S. Office Separate From Jun Planning Japanese Office.   Torrance, Ca. (5/19/09)—Due to misinformation and speculation, Jun Planning USA, announces that the United States toy maker of figures and collectibles is not a part of the Jun Planning Japanese bankruptcy.    Jun Planning USA is a separate company, run by Yosuke Oba in Torrance, California. …


by Daniel Pickett
April 17, 2009
First Quarter Highlights •Worldwide net sales down 15 percent; •Domestic gross sales down 6 percent and international gross sales down 23 percent; •Worldwide gross sales for core brands: Barbie® down 5 percent; Hot Wheels® down 3 percent; Core Fisher-Price® down 17 percent and American Girl® brands down 4 percent; •Gross margin increased 80 basis points…


by Daniel Pickett
April 15, 2009
Company Recognized for Ongoing Commitment to Social, Environmental and Governance Leadership EL SEGUNDO, Calif., Apr 15, 2009 (BUSINESS WIRE) – Mattel, Inc. (NYSE: MAT) announced today it has been named one of the "World’s Most Ethical Companies" in 2009 by the Ethisphere Institute. The selection process included a rigorous, multi-step evaluation process that reviewed the…


by Daniel Pickett
March 10, 2009
EL SEGUNDO, Calif., Mar 10, 2009 (BUSINESS WIRE) — Mattel, Inc. (NYSE: MAT) today announced it has been named to CRO Magazine’s 10th Annual "100 Best Corporate Citizens" list for 2009. The world’s largest toy company earned the #7 ranking. "As the global leader in the toy industry, our Corporate Responsibility mission is to ‘play…


by Daniel Pickett
March 9, 2009
Stamford, CT March 9, 2009 – A month after the February 10th enactment of the Consumer Product Safety  Improvement Act (CPSIA), across the country, members of the Handmade Toy Alliance (HTA) continue their vehement efforts to make common sense changes to this broad reaching legislation that has done little to  improve safety in children’s products….


by Daniel Pickett
February 17, 2009
Yesterday during my visit to the DC Direct showroom I had a few minutes to chat with DC Direct’s Georg Brewer and find out the scoop on new products, the fate of the Dr. Fate prop helmet and which Lantern Corp he would join.


by Daniel Pickett
February 12, 2009
Playthings.com is reporting the Toys R Us have bought the e-commerce sites of bankrupt online retailer eToys.com, BabyUniverse.com and the parenting resource website ePregnancy.com. BuisnessWeek.com reports that: Privately held Toys ‘R’ Us, which currently operates Toysrus.com and Babiesrus.com, said the deal allows it to Web portfolio through three established Web sites. The acquired Web sites…


by Daniel Pickett
February 11, 2009
EL SEGUNDO, Calif., Feb 11, 2009 (BUSINESS WIRE) –Kicking off the 2009 American International Toy Fair in New York, Mattel, Inc. (NYSE: MAT) will unveil its exciting 2009 lineup of new toys and games that will let kids customize their play experience, play as a group with friends and family, or get up and get…