@Target Prepares For the DVD Release of #StarWars #TheForceAwakens
April 4, 2016

Tomorrow marks the release of Star Wars The Force Awakens on Blu-Ray and DVD and many stores are preparing some impressive displays.  Online I have seen some sneak peeks at some impressive displays that will be hitting other retail stores that look like a giant BB-8 or that have a huge Millennium Falcon flying over them.  Target is choosing just to re-skin their current media sales area with some cool light up displays.


My local Target has already started converting the DVD section of the electronics department to reflect what is sure to be a big sale day for them:





Don’t forget the Target version has 20 minutes of additional bonus footage in you like the extras:


There are lots of other Star Wars items on sale this week!

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And Target has an exclusive 3-pack of droids in the Hasbro 12″ Hero scale figures:

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Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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