Target Resets Action Figure Aisle to Make Way For The ‘Guardians of the Galaxy’
June 30, 2014

After weeks of being able to pick up Hasbro’s Guardians of the Galaxy toys at on-line stores, fans were beginning to wonder when the figures, ships and role-play toys would hit the brick-and-mortar stores.  This week, many target stores started resetting their action figure aisles to make way for these long awaited “a-holes.”   The empty pegs on the upper right side are the 6″ Marvel Legends GoG figures.   .The reset includes the 2.5″ figures, 6″ Marvel Legends figures, and 12″ Titan scale figures.

At my local store they shifted the Captain America: The Winter Soldier over to make way for the newest Marvel Studios property



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • Mark says:

    I was at my local Target today, in Charlottetown, P.E.I. . I did notice and end isle cap with Guardians stuff on it, but no 6” figures, just the 2.5” figures, 8” figures, and 12” stuff. Hopefully they put Legends out. They have shit all in Spidey figures and never seen the 2nd wave of Cap figures there ever. Toy Hunting at retail is so ridiculous lately and expensive.

    • Ron says:

      I have pretty much given up on shopping for collector action figures (i.e., Marvel Legends, Star Wars Black, Neca… ) at retail stores here in Port Saint Lucie, Florida. The TRU, Walmarts & Targets here rarely, if ever, get anything new. These stores are all very badly managed and rarely re-fresh their stock. Many waves never even make it to these stores. On those very rare occasions that they get new figures, they get so few that all it takes is for 1 or 2 shoppers (or store employees) to wipe them out and leave behind the common peg warmers amongst the many empty pegs for months and months until some new movie gets released. So like your town, It is very pathetic here also. The last 2 waves of Marvel Universe/Infinite never made it here. Only 1 wave of Marvel Legends Spidey/Cap made it to these stores. Wave 3 of Star Wars Black 6″ has never arrived. The only consolation is that we will never see the likes of AIM Soldiers, Hydra Agents or Storm Troopers to attack our city. The price of gas hasn’t helped either to drive around to these stores – so it seems like its on-line for me as well.

  • noam choseed says:

    My local Target in NJ had a peg for legends but no legends to be seen only the junk products even the kids weren’t looking at.

  • RoddyDrama says:

    I don´t get why Hasbro avoided the 4inch scale with this line. 2.5 seems awfully small

    • At Toy Fair they said the change in scale was because they wanted to make all the spaceships from the show and most of the ships are big. They made the figures a smaller scale to make the ships smaller so they would still be affordable to moms and kids.

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