Target’s 2013 Pop Culture Holiday Offerings
December 15, 2013

For the past several years Target stores have been offering up some fun new seasonal items for fans of pop culture as part of their seasonal resets and this year is no exception.  As a part of this, Target has done a seasonal aisle of toys, food, ornaments and sometimes even exclusive figures.   The toys that are part of this promotion are often of the under $10 “stocking stuffer” variety.   They do this roll out of affordable holiday items four times a year for Valentine’s Day, Easter, Halloween and Christmas.

Today we are going to look at Target’s 2013 holiday offerings.  First up we will check out the ornaments.   Of course they have the usual decorations of glass balls, icicles, animals and such, but it’s their licensed offerings that we are going to focus on in this article.

This year Target has a selection of ornaments from Star Wars, TMNT, DC Comics, Marvel Comics, A Christmas Story, Disney, the Muppets and much more.   Some are plastic/figural and some are blown glass.


Halmark Ornaments

In addition to what we see above, this year Target also has a selection of ornaments produced by Hallmark.   These offer some additional licensed offerings featuring characters from Star Wars, Marvel Comics, Iron Man 3, Batman the Animated Series, Justice League and more.   These ornaments are also figural and blown glass.   It’s interesting to see them reach back to the Bruce Timm designs for things like the animated Batman and Robin.   I also love the stylized holiday R2 and 3PO set.

Holiday Toy Aisle

For the “stocking stuffer” toys we have a pretty wide offering of licenses and items this year.   Even though we’ve been told multiple times by Mattel that their Action League line is over, they have surprised us twice this year (Halloween and Christmas) with a re-release of their Batman figure with an exclusive deco for Targets holiday aisle.  The Hexibugs get a holiday makeover with some red and green decos.  There are a couple of small Lego sets of TMNT, “Friends” and a holiday train, but none of these Lego sets are exclusive to Target.    If you like your characters round or super-deformed then you might want to pick up the TMNT Mashums or the DC Comics  and Marvel Comics Big Inkies.

In another aisle close by, there are the food related items such as Pez dispensers based on The Hobbit and some classics board games MADE OF CHOCOLATE!

That’s just a smattering of what’s available.   It’s well worth checking out next time you are in Target this month!

Something else cool – and then on my way out I spotted this endcap of some cool Marvel based “Super Glow” lights that look like Spider-Man and some or your favorite Avengers are crashing through and/or stuck in your walls.


As you can see, Target has really embraced the nerd culture and continues to sell fun products to kids and collectors alike.  Check out your local Target stores for these items and much more.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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