Target’s 2014 Easter Goodies
February 28, 2014

A couple of times a year Target stores set up special holiday sections of the stores.  We’ve reported on some of the past sales and items.  We are heading into Spring soon, so that means Easter is just around the corner.  That means that the holiday section has been over run with eggs, decorating kits, bunnies, baskets, candy and some toys!

This year’s crop seem a bit underwhelming in comparison to what we have seen at past Easters and other holidays.  There are no exclusive figures (even repaints), the Lego set isn’t licensed and many of the items just feel like rack toys with licenses slapped on them.   I know it’s $5 and under, but there has been some fun stuff the past 2 years that just aren’t part of the 2014 Easter line-up.  Despite that there are still some old stand-bys as part of the Easter 2014 offering:

Of course there is a Hot Wheels set:


…some kids from the Barbie line:


The Lego set is a race car from their “Creator” series:


There are some blind bagged Angry Birds figures:


There is a set of dinosaur figures that are actually puzzles:


And a couple of different Lego knock off sets:


Everything else I saw falls more into the “rack toy” category with DC Comics, Marvel Comics, Disney characters and Ninja Turtles just slapped on items:

Of course there are some pre-filled licensed  “eggs”:


But I think my FAVORITE thing I saw (apart from the giant Recee’s Peanut Butter filled egg the size of a human liver) was the “hard to find” camouflaged eggs in both the indoor and outdoor varieties from Wonka:


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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