Young Justice and Green Lantern Animated are ending. It appears that replacing them in the DC Nation block will be a new take on Batman and a new take on Teen Titans. The new Teen Titans show appears to be modeled after the DC Nation shorts of hilarious escapades of the cast of the prior Teen Titans Go cast.
Toys for this will be interesting to see. Mattel passed on the license for the prior series. Sales of Young Justice toys were less than hoped for. Green Lantern Animated toys were never made. Based on comments in the forums and some of my prior blogs, Young Justice’s biggest enemy was the price point. So will Mattel put out a Teen Titans Go product line that will meet the expectations of buyers at a price they are willing to pay?
I have no idea, but part of my hopes for any line depends on what direction the show takes. To me, the missed hopes of Young Justice is the sheer number of characters which appeared on the show, especially going into the second season. In the later seasons of Teen Titans go, the cast expanded to include a 2nd Teen Titans team and in the 5th season a whole slew of teen heroes. Some of the teen heroes shown in Young Justice either were not available (Wonder Girl) or did not exist yet (Blue Beetle) during the prior run of Teen Titans go. It is my hope that the new show cast includes many of the cast of Young Justice. Especially Superboy, Wonder Girl, and Kid Flash.
What toys do I hope for? I think an ImagiNext subline might be the perfect place for this. Yes, it is Fischer Price instead of Mattel itself, but the DC SuperFriends subline seems to have done pretty well. The ImagiNext line already contains a lot of cool stuff that adding a handful of figures could provide a quick broad base of product without a lot of investment in tooling. Cars, planes. boats, spaceships, headquarters can all be repainted and repackaged with minimal cost. Look at what Fischer Price did with this line for the Green Lantern movie related items. ImagiNext is also already set up to handle product packouts of figure 2 packs and single figures with over sized accessories.
What about the typical boys toys action figure line? Looking back at Justice League, Batman Brave and Bold, and Young Justice, all of which I consider consumer first and collector second lines, and Infinite Heroes which was more of a collector line, I think I’d like to see this.
A. Two different scales I’d consider.
1) 5 inch. This is the old scale that all hero lines used to be made in, there must have been a reason, and its my favorite.
2) 3.75 inches. There are a ton of collectors who love this scale and it is a size which is easy to put in your pocket.
B. Character selection.
1) All main male heroes in the first wave of single figures. Making collectors wait for the Martian Manhunter until wave 15 in DCUC is fine. Putting out Infinite Heroes wave 1 without either Superman or Batman made us all ask “Are they trying to kill this line?” There are only 3 main male heroes on the show, Robin, Beast Boy and Cyborg. That fills 3 slots in the first wave. Marketing tells me to include a 2nd version of Robin. What about the girls? What about the villains? What will we put in wave 2 if we use all the heroes in wave 1?
2) Villains should only be offered in two packs with male heroes. Batman Brave and Bold product that I saw hanging on the shelf was single figures of villains. Most of these villains were also offered in two packs with Batman. Those were gone, but the single packed villains were left. Two packs should feature Robin in various paint schemes and a villain.
3) Female heroes. I feel these should also only be offered in two packs or multipacks, allowing the demand for the male heroes to help sell them.
4) Wave 2 and beyond. Every wave of Batman Brave and Bold included multiple versions of Batman. It would make sense for every wave of Teen Titans Go to include at least one version of Robin and a new transformed version of Beast Boy. A green cheetah or bear or dolphin or pteranodon or tiger or mouse or …
As I recall, the reported reason Mattel passed on Teen Titans Go the first time was not enough male characters or the show was not focused enough on them. I think a line focused on the male heroes of the show is worth a shot.