#TF14 #Hasbro #Hasbropreview Collector Press Event Live Blog
February 15, 2014


We start with the live presentation. No photography or recording allowed during this so the first part will be text only. Then pictures will come next.

Here we go!



They want everyone to know Hasbro loves Transformers fans – they are not leaving “Fan” toys behind! The main line for kids, and the Generations line for Fans.  They have plans for 73 Generations toys for 2014!

There is going to be a Movies Generations line and Classic Generations line, alongside the Age of Extinction line.


Movie Generations (all new tooling)

1. Deluxe Wave 1 – High Octane Bumblebee (78 Camaro), Crosshairs (Chevrolet Corvette), Dinobot Slug (Triceratops), Dinobot Scorn

2. Deluxe Wave 2 – Drift (Bugatti Veyron Grand Sport Vitesse), Dinobot Strafe (flying 2-headed Pterodactyl from trailer), Dinobot Slash (baby Raptor)

3.  Voyager Wave 1 – Evasion Mode Optimus Prime (classic flat-cab look in G1 colors), Grimlock (all new tool)

4. Voyager Wave 2 – Autobot Hound, Galvatron (the car-slashing robot from the Trailer, transforms into black Argosy Freightliner)

5. Leader Wave – Optimus prime, Grimlock

All Dinobots will transform in the movie, all characters in movie will get Generations treatment. More reveals later on this year…


Classic Generations – 30th Anniversary of Transformers, working with IDW on storylines, working on product sync and mobile gaming

1.  Legends Wave 3 – Gears w/ Autobot Eclipse, Acid Storm w/ Venin (mini drone piece)

2. Deluxe Wave 4 – Nightbeat, Jhiaxus (Armada Starscream re-mold), Windblade (Fans Choice Winner)

3. Voyager Wave 3 – Roadbuster, Skybyte


Introducing a NEW scale – Leader. First up is Jetfire with vac-metal pieces, more Leaders coming later in 2014 and continuing into 2015.

Platinum and Masterpieces – not revealing anything at TF, will show later in 2014.

Looking at separating the product for fans from the product for kids.   The transformations are getting too complicated.  The instructions used to fit on the side of the box.  The Gen 1 toys weren’t designed for little kids to work with and transform.    The new kids line features “quick transform feature.”   Just flips open.   This is the focus for 5-6 years.   Everything will be 5 steps or less.   Some are just one step. It’s actually pretty genius to see it in action. Deluxe Stomp and Chomp Grimlock (22″ tall) is the coolest!

The Construct Bots are continuing and they are adding in Dinobots.

Transformers Rise of the Dark Spark (new Activision game) trailer is being shown. Peter Cullen will reprise his role as Optimus Prime; the story is Movieverse VS War for Cybertron universe – Prime vs Prime, Bumblebee vs Bumblebee, Grimlock vs Grimlock, Earth vs Cybertron!  Lots more info later!

Custom Kreons (Movie) Wave 1 – Optimus Prime, Drift, Ratchet, Lockdown

Micro Changers Combiners – Grimstone (Dinocombiner: mollox, Iquanox, Crackback, and Iron), also Lazerbolt, Obsidian

Grimlock Street Attack (includes 196 pieces, 3 Kreons – Gold Knight Optimus and 2 Vehicon)

Jail Cell Breakout (includes 135 pieces, 3 Kreons – Evasive Optimus, Bumblebee and Vehicon)

Lockdown Air Assault (203 pieces and 3 Kreons)

Galvatron’s Factory Battle (388 pieces, largest set in the line this year)


50th Anniversary! – no product will be displayed besides Kre-O, but some items are planned.

3.75″ GI Joe 50th Anniversary – 2-pack “Versus” sets are being planned, with Low-Light vs. Night Viper; Snow Job vs Arctic B.A.T.; Blowtorch vs H.E.A.T. Viper; Lady Jaye vs. BaronessCobra Trooper & Cobra Officer, more later this year)

“Outnumbered” 3-Packs – Cobra Trooper, Cobra Viper, Beach Head, & Destro, Leatherneck and Hawk

Vehicles sets – Cobra Wolf with Ice Viper VS, Arctic Sky Hawk, & G.I.Joe VAMP Mk II w/ Flint, VS and the long-awaited Eel with Urban Night Landing (cool packaging for 50th anniversary)

The 50th Anniversary photos will be available via official press release from Hasbro this weekend; once we have them, we’ll share them on the AFi front page!

Single packs: Wave 1 – 14 characters, Wave 2 – 12 characters

Nunchuck, Atomic Man, Polar Assault (Snow Serpent), Cobra Eel, Wet Suit, Night Viper, Chuckles, Doc, Footloose, Night Creeper, Tripwire, Lady Jaye, Zartan, Cobra Shock Trooper, Low Light, Cobra Air Trooper, Nemesis Enforcer, Tomax, Alpine, Cobra Viper, Budo, Torch

Outpost Defense (Cobra Ferret, Storm Shadow and Beach Head)

Firebat Attack (Cobra Firebat jet, Wolverine tank, plus 3 new characters)

Cobra Terror Drome (856 pieces, 6 Kreons – Clayton “Hawk” Abernathy, Gung Ho, Mainframe, Cobra Trooper, Xamot, and Serpentor)


Season 6 – Clone Wars The Lost Missions available March 2 on Netflix

Star Wars Rebels – new TV show coming this fall about the birth of the rebellion

Saga Legends 3.75″ Wave 1 – C1-10P (Chopper), The Inquisitor, Agent Kallus, Ezra Bridger, Kanan Jarrus, Stormtrooper

Mission Series 3.75″ 2 pack Wave 1 – Zeb Orretios Vs. Stormtrooper, C-3PO & R2-D2 (based on McQuerie art)

Also Vehicles – Inquisitor’s TIE advanced, AT – DP, Phantom Fighter

Hero Series Vehicles – 29.5″ long X-Wing (the biggest x-wing ever), $39.00!!! The canopy doesn’t open, but you can fly it around your house while you play.

Hero Series 12″ Figures Wave 1 – The Inquisitor, Agent Kallus, Kanan Jarrus, Stormtrooper, Ezra Bridger

Hero Series Play – role-play toys of Stormtrooper Blaster and Inquisitor’s Lightsaber

Star Wars Command – create battles, destroy armies (little army men play pattern) — giving kids the power to wage war!

Star Destroyer – remote controlled by your jedi powers (in the palm of your hand)


Hasbro thanks the fans for the support. They see no end in sight.

Refresh on fall packaging (might allow them to do a little taller figure)


3 3/4″ Line Wave 3 – R5-G19 (A New Hope), Luke Skywalker in Hoth gear (The Empire Strikes Back)

More 3.75″ to come at SD Comic Con….


6″ line 2014 Wave 2 – Chewbacca (A New Hope), Clone Trooper (Attack Of The Clones)

6″ line 2014 Wave 3 – Darth Vader (Return Of The Jedi), Luke Skywalker (Return Of The Jedi), Sandtrooper black (A New Hope)

6″ Line – Speeder Bike w/Biker Scout (Return Of The Jedi); Jabba the Hutt (mouth will open and close) – these will come out this fall and more to show at Comic Con

More 6″ reveals at SD Comic Con…



Captain America & The Winter Soldier

(on shelves now) Super Soldier Gear (Battle Helmet, Dualshot Gauntlet, Recon Rangefinder, Steathfire Shield)

(on shelves now) Legends Infinite Series – Capt. America, Black Widow, Winter Soldier

(on shelves now) Classic Legends – Red Skull, Hydra, AIM Soldier, Baron Zemo, Capt. Mandroid (build-a-figure/troop builder)


The Amazing Spiderman 2

Spider Strike – kids love the surprise reveal

Movie Legends – Spiderman, Electro

Classic Legends – Spiderman, Spider Girl, Black Cat, Carnage, Toxin, Beetle, Boomarang, Ultimate Green Goblin


Guardians of the Galaxy

Rocket Raccoon will be a big part of the line

Role Play, Star Lord Blaster with duel mode and Big Blastin Rocket Raccoon (8 or 9″ tall, fully animated)


2.5″ Figures Battle Packs w/Gear – Star Lord, Rocket, Groot, Drax

Star Lord’s Milano vehicle/playset (different Star Lord)

Rocket’s Warbird w/Rocket figure

Movie Legends – Star Lord, Gamora, Drax the Destroyer, Rocket, Groot (9″ tall – build a figure)


Comic Legends

shown were Cosmic Iron Man, Nova

More Legends reveal at SD Comic Con…


Super Hero Mashers (mix and match favorite super heroes, universal joint system)

Wave 3 – Ghost Rider & Iceman

Battle Upgrade Assortment – Deadpool, Red Hulk


3.75″ Infinite Series

Wave 2 – Thor, Death’s Head, Red She-Hulk, Whirlwind

Wave 3 – Deathlok, Ares


Keep checking back as we will have images of all products soon!!!


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





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