#TF14 Mattel Toy Fair Reveals!
February 16, 2014

Toy Fair is happening at this very moment!  We’ve got the scoop for you right here, with the reveals from the Masters of the Universe® Classics and DC Universe lines. We start with BIG news about a new add-on subscription…

MOTUC 2014 Club Etheria™

Get ready for our new limited subscription arriving in July to celebrate the 30th Anniversary of She-Ra®! Similar to last year’s add-on Club Filmation, we’ll have 6 new figures, shipping July through December, and subscribers will also receive a club-exclusive figure that will never be sold separately on MattyCollector.com or anywhere else by Mattel, making it a must-have for collection-completists. Club Etheria™ goes on sale Monday, 2/17 from 9 a.m. PT to Monday, 3/10 at 11:59 p.m. PT. The figures revealed include:

  • Double Mischief™: Coming 7/15
  • Madam Razz™ & Broom: Coming 8/15
  • Entrapta™: Coming 9/15
  • Light Hope™: First time ever! All new sculpt, club-exclusive figure. Coming 10/15.
  • Mystery Accessory: There was a lot of buzz about this one.






Masters of the Universe® Classics at MattyCollector.com

Among the reveals from Club Eternia® were this year’s chase figures, Loo-Kee™ & Kowl™. This pair of Etherian creatures will first be available in limited quantities for Club Eternia® subscribers during Early Access in April, priced at $20 for the pair. After that they’ll pop up unannounced throughout 2014, similar to last year’s Hordak® Spirit. Fans also got a look at Goat Man™, the traveling convention figure on sale during April Early Access for subscribers. Goat Man™ will be available for purchase throughout the year at conventions such as Power-Con™, Grayskull Con, and others. (Are you organizing a Con and want Goat Man™ there? Private Message Toy Guru through the Fan Forums on MattyCollector.com.) Also revealed were the heroic warrior Rio Blast™ and a mystery accessory.

    • Goat Man™: Traveling convention figure
    • Loo-Kee™ & Kowl™: Club Eternia® chase figures
    • Rio Blast™: Club Eternia® figure, coming September 2014
    • Mystery Accessory: This mysterious book belongs to…


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Masters of the Universe Minis™

These reveals were big, even though the figures were small. Each 2-pack contains a piece needed to build a mini Castle Grayskull® with a working Jaw Bridge. The last two 2-packs will be revealed at SDCC.

  • Pack 3: Mini Scareglow™ & Stratos® Figures
  • Pack 4: Mini Faker® & Man-at-Arms® Figures





Batman™ 7-Pack

Sinking into the sewers, the battle for Gotham City has gone underground to the slimy stomping grounds of Solomon Grundy. His evil team featuring The Joker and Two Face is no match for Batman™ with his super-sized swords and his trusted allies. Your slime is up, Grundy!

  • Gotham Tunnel Takedown™: 7-pack of 4” figures includes Batman™, Azrael Batman™, Red Robin, Nightwing, and 3 villains – Two Face, The Joker, and Mega Solomon Grundy. Coming fall 2014.


DC Universe Super Powers

A milestone in modern toy collecting comes to a close as the DC Universe Classics and DC Signature series makes a heroic finale. But we wouldn’t ride into the sunset without one final hurrah for our fans! Now, as we celebrate both the end of DC Universe Classics and the 30th anniversary of Super Powers, we’re proud to present a final six figure series in Four Horsemen style, with packaging harkening back to the classic 80′s toy line. As one era ends, we celebrate the entire modern history of collecting DC Comics action figures with the DC Super Powers 6″ collection!*

  • Batman™: coming September
  • Superman™: coming September
  • Wonder Woman: coming September
  • Gold Superman™: coming October
  • Green Lantern as The Riddler: coming October
  • Mr. Mxyzptlk: coming October
  • Kalibak: collect and connect figure





*While we are extremely excited for this Super Powers finale, please know this is a onetime 2014 sendoff. It does not represent a rebranding or potential relaunch of the 6” line. Once these are gone, they are gone!


DC Universe Total Heroes™

Super hero Firestorm was revealed, one of four quarterly deluxe 6” DC Universe Total Heroes™ figures for 2014.

  • Firestorm: Both brain and brawn in one body! Figure arrives with classic head, modern head, and energy blasts.



Ryan "TheSuperfly" Prast
Current designer, future artist, eternal manchild, Ryan "The Superfly" Prast uses his toynerd acumen to delve deep into the profound nuances of life. With a penchant for tiny plastic men and nostalgia of times past, he also enjoys panelology, obscure cultural references, tomfoolery and/or shenanigans, conspiracy theories, and watching his Cubs flush another season down the toilet. And he always keeps his fork when there’s pie.
Read other articles by Ryan "TheSuperfly" Prast.





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