THE ASYLUM JOINS DIAMOND SELECT TOYS
May 14, 2007

Diamond Select Toys and Collectibles, LLC (DST) is excited to announce its acquisition of select assets of New York based Art Asylum Inc.  The acquisition, which is effective immediately, comes after a long and prosperous relationship between the two companies.

Art Asylum was founded in 1996 by Digger T. Mesch and Donna Soldano as a development and design house, and quickly became home to some of the most talented designers in the toy industry.  Their work has been manufactured by some of the best known companies in the industry, including Toy Biz (Marvel Toys), Playmates,  Hasbro, Play Along and a host of other companies.  After several years as a development house Art Asylum created Art Asylum, LLC and turned to manufacturing and developed lines for licenses including Batman, Star Trek, Tony Hawk, Bruce Lee and KISS.

The effects of the acquisition will be felt immediately in the toy industry, as the fast growing DST, one of the leading toy and collectible manufactures for the specialty market, now has the added value of an industry leading design house.  DST is consistently putting out many new products a month from licenses including Marvel, Spider-man 3, “24,” and Star Trek and now with the added depth that the Art Asylum name and experience brings, DST will look to become a major player in the industry. 

DST has contracted Art Asylum in the past for their Star Trek and Marvel lines, but will now have the full breadth of talent in house, and available for upcoming releases – including the new Battlestar Galactica line and future projects.

“Art Asylum made its mark on the toy industry with its unique style and top of the line development.  We are excited to have access to all the tools that built the company and utilize them to help grow our business even further,” remarked Chuck Terceira, Director of DST.

Art Asylum’s most notable and longest running brand, Minimates, will now lie in the hands of DST which has utilized the Minimate brand previously with its Street Fighter, Rocky and most notably Marvel licenses. Minimates have become the #1 block figure brand in the world and aside from DST’s lines, there have been successful lines based on DC Comics, Lord of the Rings and KISS.  The 2” scale action figures, with 14 points of articulation, are heading into possibly the biggest year ever with DST, which has a full stable of licenses prepared to add to the ever growing Minimate Universe.

Moving over to join the DST team as part of the deal are Donna Soldano and Robert Yee of Art Asylum.  Soldano, one of the founding partners of Art Asylum, has vast experience in both product development and overseas production.  She brings to DST over 10 years of experience in developing toy lines for both the specialty and mass markets and along with her wide knowledge of the industry.   Robert Yee has occupied several posts in the toy industry including serving as Director of Legal Affairs for Toymax Inc. and serving as Director of R&D for Monogram International.    More recently Yee, an original member of the Art Asylum, rejoined the company in 2005 to head up product development.  Yee’s legal knowledge coupled with his experience in leading development and overseas production teams will be fully utilized by DST.

Adam Unger, who served as a vice president at Art Asylum, will be working with DST on a consulting basis during the transition with a focus on new business development and sales.

Digger T. Mesch recently formed Dig Deep Entertainment in Hong Kong. Dig Deep is focused primarily on developing Digger’s original content for film and television but continues to create high end design and development of 3D product and events. Dig Deep recently developed DST’s Marvel Civil War bust line and Marvel Zombies. Digger will be available for consultancy on the projects that Dig Deep Entertainment develops for DST.

“The acquisition takes DST’s level product development and production departments to new levels, and we are excited on all fronts,” added Terceira.
 

ABOUT DIAMOND SELECT TOYS AND COLLECTIBLES, LLC

Diamond Select Toys and Collectibles, LLC was founded in 1999 by sister company Diamond Comic Distributors, Inc. Envisioned to create unique and
exciting collectibles for children and adults alike, the company has licensed a variety of pop culture properties to be turned into merchandise. With partners such as Marvel Enterprises, Twentieth Century Fox, Universal Studios, Paramount, and MGM, Diamond Select Toys and Collectibles produces a large range of products based on a wide variety of properties, and is headquartered in Timonium, MD. For more information, visit www.diamondselecttoys.com.

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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