THE BATTLE FOR EARTH BEGINS AS TRANSFORMERS: THE GAME ROLLS OUT TO RETAIL STORES TODAY
June 26, 2007


Gamers Control the Outcome of the Planet as They Choose to Protect it as AUTOBOTS or Destroy it as DECEPTICONS

 
Santa Monica, CA – June 26, 2007 – The fate of the world is in gamers’ hands with the announcement that TRANSFORMERS: The Game from Activision, Inc. (Nasdaq: ATVI), under license from HPG, the licensing division of Hasbro, Inc. has shipped to retail stores nationwide.  Timed to the highly anticipated theatrical release of the “TRANSFORMERS” live-action feature film from DreamWorks Pictures and Paramount Pictures, the game allows players to experience the unstoppable power and massive scale of the AUTOBOTS and DECEPTICONS in an epic battle for Earth. 

 “TRANSFORMERS: The Game lets you choose your side – Autobots or Decepticons – to either protect or destroy Earth,” said Will Kassoy, senior vice president of global brand management, Activision, Inc.  “The game features fully destructible environments, an army of playable characters, split second changes from robot to vehicle form and a storyline that goes beyond the film to include some elements from the property’s long history that will also appeal to Generation 1 fans.”

“The Activision team has done an outstanding job of replicating the live-action movie scale and realism into TRANSFORMERS: The Game,” said Jeff Burdeen, Vice President of Digital Media for HPG.  “Across the current and next-generation platforms, gamers will have an awesome TRANSFORMERS experience from the amazing vehicle-to-robot changes to the heart-pounding action.”

 In TRANSFORMERS: The Game for the consoles and PC, players are presented with dual campaigns as they choose from an unprecedented line-up of characters including OPTIMUS PRIME, MEGATRON, IRONHIDE, STARSCREAM, BUMBLEBEE and more.  Gamers must master each character’s unique weapons,

moves and instantaneous conversions from robot to vehicle mode as they rampage through fully interactive and destructible environments in their quest to protect or destroy Earth. 

 The Nintendo DS™ offers two completely different games, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS. Both titles enable players to engage in the “AllSpark Wars” through Nintendo® Wi-Fi Connection where they must help their side win the global conflict between AUTOBOTS and DECEPTICONS via daily challenge missions and global player stats comparisons.  Each Nintendo DS game features 20 unique story missions plus more than 20 challenge missions as well as local wireless multiplayer modes for up to four players. 

 The PSP (PlayStation Portable) system version of TRANSFORMERS: The Game features more than 20 playable TRANSFORMERS characters with three combat modes and 19 story-based missions that have players playing both AUTOBOTS and DECEPTICONS as they progress through the game.  In addition, gamers can battle in four-player Ad Hoc wireless competitions including Deathmatch, Team Deathmatch, Ascension Rites (king of the hill) and Secure the Energon (capture the flag), in more than 10 multiplayer arenas.

 TRANSFORMERS: The Game was developed by Traveller’s Tales for the Xbox 360™ video game system from Microsoft, PLAYSTATION®3 computer entertainment system, Wiihome video game system from Nintendo, PlayStation®2 computer entertainment system and PC, and is rated “T” (Teen) by the ESRB.  The PSP system version was developed by Savage Entertainment and is currently rated “E 10+” (Everyone 10 and older – Violence) by the ESRB.  Two unique games for Nintendo DS, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, were developed by Vicarious Visions and are rated “E 10+” (Everyone 10 and older – Violence) by the ESRB.  For more information about the game, visit http://www.transformersgame.com/.

  BradyGames’ TRANSFORMERS: The Game Official Strategy Guide is available at electronics, book, and software retailers nationwide, and online at www.bradygames.com.

 

About HPG

HPG, the licensing division of Hasbro, Inc. (NYSE:HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally.  Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro’s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.

 
About HASBRO

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech.  Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

 
About Activision, Inc.

 Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

 Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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