THE BLOC ROLLS OUT THE RED CARPET FOR ALAMO DRAFTHOUSE
August 13, 2014

 

 Austin-Based Theater Chain Expands its Major Market Footprint into Los Angeles’ Premier Urban Destination 

 

Los Angeles, CA and Austin, TX— Wednesday, August 13, 2014The Ratkovich Company, in partnership with National Real Estate Advisors, and Alamo Drafthouse Cinema today announced the Alamo Drafthouse will open its first Los Angeles, California theater at The Bloc, a 1.8 million square foot mixed use destination at the hub of the city’s retail, entertainment, financial, and sports center. The Alamo Drafthouse Downtown is slated to open in 2015 as The Bloc completes its $180 million renovations and opens its doors as a vibrant, open-air, pedestrian-friendly, urban destination.

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“We’ve been eyeing Los Angeles for many years now,” said CEO and founder Tim League. “With The Bloc, we finally found the perfect location and partner to bring our brand of cinema to the birthplace of the industry.”

 

Alamo Drafthouse provides a unique combination of theater and restaurant, showing first-run and independent films and special programming events with an extensive menu made from scratch in a state-of-the-art culinary kitchen. The Alamo Drafthouse Downtown will be located in the southwest corner of The Bloc next to Macy’s third floor.

 

“Alamo Drafthouse has re-invigorated the movie-watching experience, much the way we intend to reimagine the traditional retail and entertainment experience and enliven the 7th Street corridor with The Bloc,” said Wayne Ratkovich, founder and president of The Ratkovich Company. “We want Angelenos to come to The Bloc for distinctive, curated experiences and Alamo Drafthouse provides just that.”

 

Alamo Drafthouse Downtown will have nine screens and seat approximately 800 people for new release movies, independent, foreign and classic films, as well as an exhaustive slate of the Alamo’s unique signature event programming. Each of the auditoriums will be equipped with state of the art 4K digital projection, big screens and amazing sound.  In addition to providing superior presentation, the Alamo eliminates the traditional front rows to ensure there’s no bad seat in the house. The theater will also be equipped for 3D and archival 35mm projection.

 

In keeping with the Alamo’s commitment to providing the best in-theater dining experience, the downtown LA destination will feature locally inspired and sourced food and drink. Moviegoers can order food and drinks from their seats while servers silently attend to them throughout the film. The Alamo will also be opening an adjacent craft beer bar featuring an extensive array of Californian beers.

 

Accessibility and integration with the city at large continues to be a priority for The Bloc and the Alamo Drafthouse. The Alamo Drafthuose Downtown will be conveniently accessed without needing to go above ground via the Blue, Expo, Purple and Red lines at the 7th Avenue Metro stop. Future Metro expansion will connect the Alamo Drafthouse Downtown to Santa Monica, Pasadena and the San Bernandino Valley. The theater will offer four hours of free validated parking as well as free bicycle valet. 

 

Due to a lackluster summer at the box office, the motion picture industry is down 7% year to date.Forthe same period, Alamo Drafthouse same store sales are up 2.64%.  By focusing on great film, food and drinks along with exceptional presentation, a no-advertisement policy and a notoriously strict no talking/no texting policy, the Alamo Drafthouse strives to be the movie theater by movie fans for movie fans.

 

The theaters have been heralded for their unique programming events and high exhibition standards, earning accolades like “Best Theater Ever” (Time Magazine).

 

For developments on Alamo Drafthouse Downtown, follow us on Facebook & Twitter.

Facebook:     facebook.com/DrafthouseLA

Twitter:          twitter.com/DrafthouseLA

Website:        drafthouse.com

 

 

About Alamo Drafthouse 

Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin.  17 years later, the now 19-location chain has been named “the best theater in America” by Entertainment Weekly and “the best theater in the world” by Wired.com. The Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse’s collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films which has garnered two Academy Award nominations in its short three year existence and Badass Digest, an entertainment news blog curated by veteran journalist Devin Faraci.

 

 

About The Bloc

A marquee property at the heart of downtown Los Angeles, upon completion, The Bloc will bring Angelenos together in a vibrant, open-air, pedestrian-friendly, urban center. Acquired by The Ratkovich Company in June 2013, The Bloc inhabits a full city block and is undergoing $180 million in renovations to provide a curated experience of unique boutiques, premier retailers and restaurants. Originally built in 1973 by architect Charles Luckman, the development will be the single largest mixed-use property in Los Angeles where consumers can work, sleep, shop and eat. It is anchored by Macy’s, the Sheraton Los Angeles Downtown Hotel, and a 750,000 square foot luxury office tower. The Bloc will be LEED certified and will be the first Delos WELL Building Project in Los Angeles. Construction began in the first quarter of 2014 and is anticipated to be completed by the third quarter of 2015. For more information, please visit www.theblocla.com or follow us at https://twitter.com/TheBlocLA.

 

About National Real Estate Advisors

National Real Estate Advisors has $2 billion+ in assets under management for pension plan sponsors, investing in major U.S. urban markets using a build-to-core strategy. The company undertakes large-scale development and redevelopment projects in its open-end fund and separate account, building investment portfolios of stabilized modern property assets-apartment, office, mixed-use, industrial, data centers and hotels-with design features, technological enhancements, and amenities that can drive high tenant demand and create value over time. An SEC registered advisor, the firm is a subsidiary of the National Electrical Benefit Fund, a $12 billion pension plan sponsor. For more information visit, www.natadvisors.com.

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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