The Four Horsemen address 7th Kingdom QC issues
August 9, 2007

It’s come to our attention that a small portion of our recent wave of Seventh Kingdom figures have been inadvertently released while still containing some never corrected quality control issues. This is unacceptable to us, and we are doing everything within our power to  make sure that these issues are rectified.

  While anyone would normally expect a line of figures as massive and detailed as these to have occasional breakage and joint issues, the ever increasing instances in this case warranted further investigation.

  Our factory has assured us with an apology and an admission of guilt that they are working hard to resolve the problems, and are even willing to go back into production to replace a portion of the first shipment in order to cover any figures that may have already been sold to customers with outstanding defects.

  The factory has also agreed to go through each and every figure in the second shipment to inspect and repair or replace figures where needed before they leave the factory.

  What does this mean to you? Well, unfortunately, this means that the product we had originally planned to begin shipping out to our customers from Store Horsemen in early August, probably won’t be reaching our warehouse until at least mid-September, and that our customers and FANatics won’t be getting their orders until much later than we’d originally planned.

  But, what this also means is that you can rest easy knowing that we are going to make sure that the product you receive from us will be the best quality, highly articulated figure that it possibly can be.

  We’re toy designers, yes. But even more – we’re toy fans, just like all of you. Just like you, we want top quality products that can be played with again and again without fear of breakage. So, please be patient while we sort these issues out and we promise that you will be satisfied.

  As we receive further word of progress from our factory, we’ll continue to release updates concerning the resolution of these issues as we move forward, and we appreciate your patience and support while we do so.



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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