The Latest Answers from MATTEL’s Q&A with AFI
February 14, 2008

Here is the latest round of answers from our ongoing, monthly Mattel Q&A. You can find our past Q&A’s here. And you can discuss the answers at our Mattel board. 



Q1: Legion of Super-Heroes figures ?!? Any word at all ?!? 2008 is the 50th anniversary of the debut of the Legion. Is Mattel going to do ANYTHING in conjunction with the anniversary?

    A: While we do have access to the characters from LOSH, we do not have any specific plans to do figures specifically for a 50th anniversary celebration. We look forward to announcing LOSH figures in the future.


     Q2:  Will you be re-releasing the 4H designed characters from DCSH in the DCUC packaging so as to give people coming to the line as DCUC a chance to catch up?

    A: We do have plans to bring some of the harder to find DCSH figures back into the line. Just how and when they will show up remains to be seen…


     Q3: I must say you’ve really kicked off the DC Classics with a bang – the figures are excellent and the variety of characters is appreciated. Will there be a conscious attempt to keep the "archenemy" (Batman/Penguin, Aquaman/Black Manta, GreenLantern/Sinestro) theme running throughout the entire line? Personally,I think it’s great to see a hero and his main enemy on the shelf at the same time!

    A: Yes. Each wave will continue to be anchored by a main character and a connection figure. Although the connection figure may not always be an enemy. Sometimes it might be a love interest or perhaps their butler.

     Q4: Some of the figures released only in Europe at the end of the Batman line a few years ago have made their way to the U.S. repainted or retooled in other lines or even as straight re-releases through Big Lots. Is there any chance that the mid-size Aerobat vehicle or the Bat Signal Batman (even just the signal) will be released in the U.S.?

    A: Both of those are really cool accessories that would be fun to re-release. We are currently exploring a few options.

     Q5: Hey Toy Guru, are there any plans to get Grodd back into Targets (as they royally boned up the whole thing)? He was easily my number one JLU figure request, yet because Target messed things up, I don’t have one. This unfortunately still gives Mattel a black eye (even if undeserved). Here’s hoping you can talk Target into getting it back into stores. It’s not like they are smart enough to do it themselves.

    A: This is something we are working with Target on and hope to increase shipments throughout the year.  Everyone needs a Grodd!


    Daniel Pickett
    Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
    Read other articles by Daniel Pickett.




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