THE LEGO GROUP APPOINTS NIELS B. CHRISTIANSEN AS CEO
August 12, 2017

The LEGO Group today announced that its Board of Directors has appointed Niels B. Christiansen, 51, as CEO of the LEGO Group effective October 1, 2017.

Christiansen was most recently CEO of global industrial technology company, Danfoss, a position he held for nine years until end of June 2017. Christiansen replaces Bali Padda, 61, a long-standing LEGO Group executive, who will assume a special advisory role with LEGO Brand Group.

Jørgen Vig Knudstorp, Executive Chairman of LEGO Brand Group said, ‘Niels is a great leader who delivered outstanding results while CEO of Danfoss. There, he transformed a traditional industrial company into a technology leader. His experience in digitalisation and globalisation, implementing a transformative strategy, and creating an agile, high performing, international team will benefit the LEGO Group. The Board is confident that under Niels, the LEGO Group will continue to flourish and bring play experiences to more children around the world.’ Knudstorp said the transition to a new CEO occurred more rapidly than the Board had anticipated.

“Bali has been part of the LEGO Group family for the past 15 years. He played an integral role in the turnaround of the LEGO Group and during his time as CEO created a solid foundation from which to continue to transform the company. He is a great friend and a wonderful ambassador for the LEGO® brand,” said Knudstorp.

Niels B. Christiansen has spent more than 25 years in business leadership.  He began his career at management consultancy, McKinsey and power tools manufacturer, Hilti, and became CEO of GN Netcom aged 33.  He joined Danfoss in 2004 and became CEO in 2008.  During his tenure, the company doubled in size to 39 billion DKK, increased its global footprint and transformed its portfolio in response to changing customer demands. Danfoss is a family-owned, Danish-based global technology company which specializes in infrastructure, food supply, energy efficiency and climate-friendly technology solutions.

Christiansen said: “I am honoured to have the opportunity to join an organisation as iconic and purpose-driven as the LEGO Group. I have loved building with LEGO bricks since I was a child. As I look at the challenges facing this generation of children, the Group’s mission, to inspire and develop the builders of tomorrow, is more important and urgent than ever. I am looking forward to working with the Board, the family and the LEGO Group team as we embark on the next phase of global growth.”

About Niels B. Christiansen
Niels has broad experience leading large, global high-tech companies. He was most recently President & CEO of Danfoss A/S, a position he left in June 2017. Niels joined Danfoss in 2004 as Executive Vice President and a member of the Executive Committee for Danfoss A/S.  He became Chief Operating Officer in 2005, Vice-CEO in 2006 and President & CEO in 2008.

Niels began his career as a management consultant at McKinsey & Co.  Following this he joined Hilti Corp as Vice President Corporate Development.  In 1997, he joined GN Netcom, moving to the role of President & CEO in 2000. In 2003, he was appointed Group Executive Vice President at GN Store Nord.

He is Chairman of the Board of William Demant Holding A/S and Axcel and a Member of the Board of AP Møller-Maersk A/S and Technical University of Denmark (DTU).

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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