The Pokémon Company International Announces Record-Breaking UK Sales for Pokémon Trading Cards and Toys
January 27, 2017

LONDON–(BUSINESS WIRE)–The Pokémon Company International announced today that Pokémon has achieved record-breaking sales figures at retail in the UK throughout 2016, for its Trading Card Game (TCG) and toys from master toy partner TOMY, as reported by the NPD Group.

According to figures recorded by the NPD Group Toys retail tracking service, the Pokémon property recorded a 285% increase in sales throughout 2016 against market growth of 6% in the whole UK toy market. In the last three months, October to December, Pokémon increased sales by 512% versus the 7.7% market growth.

Also, in the Christmas week, Pokémon TCG smashed through the one million pounds sterling barrier, achieving retail sales of £1.29m in a seven-day period, a 733.7% increase on the previous year.

Mathieu Galante, Senior Market Development Manager for The Pokémon Company International, said: “Thanks to the activities celebrating Pokémon’s 20th year, plus the huge impact of our video game releases, interest in the brand has escalated, ensuring figures for TCG and toy sales have been incredible. We fully expect that demand for the product will remain high throughout 2017 as new expansions are introduced to tie in with our new Nintendo 3DS games Pokémon Sun and Pokémon Moon.”

Steve Buckmaster Managing Director of Esdevium Games – UK distributor of the Pokémon TCG – said: “We are delighted to announce these sensational figures just ahead of Toy Fair and look forward to talking to our retail partners at the show about ways that we can keep the phenomenal demand going. We are very excited about our first Pokémon TCG: Sun & Moon expansion, which will be released in February.”

Camilla MacQueen, UK Brand Manager at TOMY Europe said: “We’re excited to be part of Pokémon’s fantastic achievement. We’re expecting 2017 to be another huge year for Pokémon and we’re looking forward to unveiling two new product lines at Toy Fair London that will appeal to collectors of all ages.”

The global phenomenon of Pokémon was first launched in Japan in 1996 as a role-playing game for Nintendo’s Game Boy system and reached the United States and Europe in 1998–99. The first generation of Pokémon games introduced the original 151 Pokémon. Today the Pokémon universe includes more than 800 Pokémon that players can catch, trade, and battle against their opponents in the quest to become the best Pokémon Trainer.

Pokémon has since grown into one of the most popular entertainment properties in the world. It is one of the most successful video game franchises of all time, with more than 279 million video games sold worldwide. In addition, 21.5 billion TCG cards have been shipped to 74 countries in 11 languages, and over 450,000 players take part in Pokémon events every year. There are also more than 900 episodes of the animated TV series, now starting its 20th season.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit Pokemon.co.uk.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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