The Return of Mego?
April 12, 2018

Back in the 1970’s Mego was one of the largest toy companies in the world.  Mego worked in a variety of scales, from 3.75″ to 12″, but their most popular line was their iconic 8″ line.  This line of action figures featured a variety of licenses on a (fairly) uniform body with cloth costumes.  This provided fans with an opportunity of unparalleled cross-over potential in their play with properties such as DC Comics, Marvel, Planet of the Apes, Wizard of Oz and Star Trek all in the same style and scale.

Several companies have tried to resurrect the format, with varying success rates.   Mattel took a half-hearted swing at it. While companies like Diamond Select Toys continue to do great work releasing Marvel figures in this format in boxed set, as well as reproducing and expanding the vintage Star Trek line.   Figures Toy Company has been making reproductions of the DC Comics World’s Greatest Super Heroes as well as expanding the character selection as well as other licenses such as KISS, the Monkies, Happy Days, the Three Stooges, WWE, and more.

Now, it appears the original is returning.  After many years of rumors there seems to be some movement in founder Marty Abrams bringing the company back in some form.  In December of last year a Facebook page for the “Mego Corporation” was created.  T

 

he page is pretty light on information, and has a handful of posts from January showing vintage product but the “about” tab has the following message:

The original MEGO Corp. is back. Follow us to stay informed about what’s new and cool!

Then earlier today this message was posted:

 

At this time we don’t know what format their products will be (retro? modern?) or what licenses they might hold, but it should be interesting to watch.

More news as it develops.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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