The Return of ROCKS AND BUGS AND THINGS – the Mordles!
June 6, 2013

In June 2013, prepare for the return of one of the forgotten toy lines of the 1980s – THE MORDLES!

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In 1985, the classic Ideal property ROCKS AND BUGS AND THINGS detailed the never-ending battle between creatures disguised as rocks and bugs, while exploring their need to consume the mischievous Mordles – their only food source. Check out the classic commercial for the line here:

Mordles prices have been ridiculous since the early days of eBay – but in 2013, the Mordles return in all-new adventures and colors at an affordable price from Toyfinity Toys!

These little whirlwinds of energy and personality will once again have their chance to shine in a direct-to-consumer line available at and select brick-and-mortar retailers such as the House of Fun in Oaklyn, New Jersey.
Rescued from obscurity with the assistance of the curator of, Toyfinity Toys – in conjunction with Onell Design, creators of the Glyos System ( toyline – has recreated the full set of the ten vintage Mordles in all-new colors…and for the first time, with painted toenails.
Mordles love to arrive in groupings called waves; the first wave consists of six editions, released two editions per month starting June 28th, 2013.
The first two editions are:
Standard Edition Mordles (yellow) ten pack with special bonus item – $16.
Crawler Edition Mordles (blue) ten pack – $12
Teaser photos are currently up at, with more detailed pictures to follow soon.By the demand of the fans of Mordles, a club has been created which guarantees members the chance to purchase at least one of every Mordles product released in 2013 – Club Mordle!

Club memberships are available now at through June 16th (or while memberships last). For the low price of $10, members will receive a packet designed to evoke memories of the classic fan club kits of days gone by. There are no toy-based products included in the Club Mordle kit. Members will also have the opportunity to vote on a future Mordles production run.
Unlike other subscriptions, Toyfinity Toys is not locking anyone in purchasing product blindly. Members will have access to a store prior to the date that the general public will be allowed to purchase the figures, starting on Monday June 17th. The store will only be available for a limited time, the full details of which can be found here (

The Mordles are only the first release in a series of products from Toyfinity Toys that also include the classic ROBO FORCE property. Keep your eyes on and for more details!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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