July 17, 2017

Award-Winning Game Publisher Secures Its First Major Licensing Deal with  Sony Pictures Television

NETCONG, NEW JERSEY (July 18 2017)Breaking Games, an award-winning game publisher and manufacturer, announced they will be featuring the much-anticipated Amazon Studios and Sony Pictures Television’s The Tick figure as part of Breaking Games’ Pixel Party toys at this year’s San Diego Comic-Con, Booth #1234. The Tick Pixel Party figure will be available for $19.99 during San Diego Comic-Con (July 20-23). Fans can pre-order after San Diego Comic-Con on The Tick Pixel Party toy will be nationally available in late Q3 on Amazon, and in GameStop and Think Geek locations across the U.S.

“Breaking Games is known for its unique, tongue-in-cheek, award-winning board and card games, so to say that we were blown away with the opportunity to license The Tick is a huge understatement,” said Shari Spiro, Breaking Games’ CEO. “Through the fantastic creative and development work of Blaise Sewell and Razlo, we’re looking forward to the massive fan revelry that is San Diego Comic-Con and to debut Pixel Party’s The Tick there.”

To celebrate the first superhero series debut on Amazon Prime Video on August 25, Breaking Games has created and produced The Tick figure. The Tick is Pixel Party’s first license, with more original and licensed toys coming soon, and was designed by Blaise Sewell and Razlo. The Tick joins Breaking Games’ Pixel Party line, where pixels become plastic and 2D characters turn into 3D entertainment . Pixel Party figures are collectible pixel art-inspired toys that come in arcade cabinet-styled boxes.

“When I saw the list of possible licenses to work with on our first adapted toy, The Tick was my top choice. Not only have I been a fan since my teens, but the irreverent style of The Tick perfectly matches Pixel Party’s sensibilities,” said Razlo, Game and Toy Designer for Breaking Games.

The Tick is based on the hit comic from Ben Edlund, and features a world where superheroes have been real for decades, and an accountant with mental health issues with zero powers comes to realize his city is owned by a global super villain long-thought dead. As he struggles to uncover this conspiracy, he falls in league with a strange blue superhero – The Tick. The Tick returns to the screen with a brand-new series set to be released on Amazon Prime Video on August 25.


About Breaking Games

Founded by Shari Spiro of Ad Magic – manufacturer of Cards Against Humanity, Exploding Kittens, and many more – Breaking Games is a publishing company dedicated to getting the latest indie games to your tabletop. In our first two years, we have developed Mensa Select winners for 2015 and 2016, as well as IndieCade and Tabletop Deathmatch Finalists. We uber-promote our game designers because they are the rock stars of tabletop gaming. Our designers work directly with our team on design, development, art, and promotion to bring their vision to life. We are proud to produce some of the most innovative family, strategy and party games available today.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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