The Undead Suncoast
October 17, 2006

Ok.. this is a weird one.  The Suncoast Video in the mall over by my work closed down about 6-8 months ago after that big announcement that they were scuttling over half the stores.   I was sad to see it go because they were one of the last, great alternative sources of specialty market action figures (and now Tower Records are closing their doors too! boooo!)   We lost a lot of Suncoasts in the Los Angeles area.   Most of the ones I used to hit are gone now.  Bummer.



But then… the strangest thing happened….


About two weeks ago I had to go to the mall to grab something for work… and the Suncoast was back…  In the same location?   huh?   I know when most of the Kay Bees closed down a few popped back up right before Christmas last year liquidating old stock, but then holiday season passed and they went away for good.



This was too strange.  I walked in… It looked like it was a "new store" being set up.   Not all the shelves were filled.  There were a lot of boxes everywhere and some new fixtures that hadn’t been set up yet.   I looked around… There were some new toys.  McFarlane military and Dragons, DC Direct New Frontier figures off the top of my head.  


I had no IDEA what kind of bizarro world I was in… But they had a Marx Brothers DVD boxed set on sale, so I had a reason to go up to the counter and investigate.  I asked the clerk… "Say… didn’t you guys like… CLOSE and stuff?"


He said "Yeah, when the company was shrinking and they were doing the consolidation and restructuring of bankruptcy under the new owner it was at the same time their lease was up for this space, so instead of renewing they closed the store and sold everything off.  But the restructuring is over and the space was still available and I think cheaper… so we’re back."



"And you’ll be a fully opperating store again?" I asked.




Wow.   Back from the dead.   Anyone else have something like this happen with their local Suncoasts?


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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1 Comment »

  • superfly says:

    wierd, but very cool for you. I need to check out the old Suncoast locations and see if they have popped up again…

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