ThinkGeek Announces New Batch of Awesome at NYC Toy Fair 2013
February 8, 2013
GeekLabs Experimental Reality department delivers three new products

FAIRFAX, VA – Feb 8, 2013 –  ThinkGeek has sent an Away Team to NYC for Toy Fair, Feb 10-13 at Booth#3130, where they will talk with wholesalers, meet with press, and more importantly, bring even more awesome to the world with three brand new products from the company’s GeekLabs department.Each of ThinkGeek’s newest creations will be on display at Toy Fair and viewable on the website as well.  The latest creations are:

Ringtone Annoy-a-tron:  Much like ThinkGeek’s small, hide-able original Annoy-a-tron that emits random beeps, the Ringtone Annoy-a-tron is the perfect prank device for people who want to torment their target—but this version emulates six popular ringtone sounds to drive friends and coworkers bananas hunting for the missing cellphone that won’t stop ringing. Available April 10, 2013. 

Titan Sword:  Forged out of EVA foam and measuring over 5’ in length, the light-up Titan Sword with LED details is the perfect accessory for cosplay shenanigans. The sword collapses into two easily transported pieces thanks to a built-in handle in the box. Available March 11, 2013.

Build-On Brick Mug: Tired of playing with your food?  Play with your morning coffee mug instead.  The Build-On Brick Mug is compatible with many major construction brick brands and allows for a bit more three-dimensional color and creativity in your morning cup of joe.  Just don’t step on any of the pieces while barefoot.  Available now on
GeekLabs’ Master of Ceremonies, DJ Ty “The Guy” Liotta is at the core of ThinkGeek’s R&D and states, “Unveiling the Ringtone Annoy-a-tron, Titan Sword, and Build-On Brick Mug at Toy Fair is a tremendous opportunity for ThinkGeek.  We’re always working hard to bring our customers what they can’t find anywhere else, and this is exactly what Toy Fair is all about.”
For more information on any of these products please visit

Jason "ToyOtter" Geyer
AFi Editor-In-Chief Jason Geyer has been part of the online pop culture world for nearly 20 years, having founded some of the very first toy sites on the web including Raving Toy Maniac, ToyOtter, and now Action Figure Insider. Along the way he helped pioneer online coverage of industry events such as San Diego Comic Con, E3, Toy Fair, and CES. He is also a former toy designer who is now a marketing genius. If he does say so himself. And he does.
Read other articles by Jason "ToyOtter" Geyer.




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