This Classic Action Figure Line is About to Make a Comeback, and It’s Only at Target
July 11, 2018

 

 

This Classic Action Figure Line is About to Make a Comeback, and It’s Only at Target July 11, 2018

Ready for a blast from the past? Toymaker Mego and industry legend Marty Abrams, co-founder and CEO of Mego Corporation, are recreating the company’s famous action figure line, and Target will be the exclusive retailer. The new line of collectibles hits stores and Target.com July 29, but fans will get a first look next week during a panel at San Diego Comic-Con—one of the largest gatherings of comic, movie and science fiction fans in the world.Collectors will recognize the Mego name—the company’s signature line of action figures and celebrity dolls rose to popularity in the 1970s with some of the first articulated action figures on the market. So we jumped at the chance to help the nostalgic brand bring its beloved products back so our guests can share the fond memories with their kids. It’s one way we bring our guests products they won’t find anywhere else.Marty Abrams and Mego have captured the spirit of the original line with throwbacks to popular classic TV, movie and cartoon characters—like the cast of “Star Trek,” Broadway Joe Namath and Action Jackson—and add some new characters from fan-fave shows like “The Brady Bunch,” “Cheers,” “I Dream of Jeannie” and “Married with Children.” The line will feature 8-inch figures, 14-inch figures, and 8-inch figure 2-pack dioramas.

Sneak a peek at a few of them here:

 

8-inch Star Trek Lt. Sulu and Action Jackson

14-inch DC’s Harley Quinn

 

8-inch 2-pack diorama, I Dream of Jeannie

In addition to the Mego line, Comic-Con attendees will also get a preview of more exciting new Target-exclusive products, like a Studio Series Transformers Bumblebee Helmet from Hasbro, a WWE Elite Action Figure from Mattel and multiple shared exclusives from Funko.Target’s exclusive line of Mego collectibles will be available in stores and online July 29 at prices ranging from $14.99 to $29.99. Check out our full assortment of collectibles at Target stores nationwide and Target.com.Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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