Those Meddling Kids Are at It Again and Now Your Kids Can Join the Fun!
October 31, 2017

Scooby-Doo! Mystery Inc. Theater Skill Launches for Amazon Alexa


BURBANK, Calif.–(BUSINESS WIRE)–Scooby-Doo, Where Are You?! Just ask ALEXA… Warner Bros. Consumer Products, in partnership with digital innovator RAIN, blends immersive storytelling and voice technology in Scooby-Doo! Mystery Inc. Theater, a new kids’ skill that is available today on Alexa-enabled devices, including the Echo and Echo Dot. Scooby and the Gang are working together to reveal who (or what!) is haunting the Mayhew Mansion but they can’t crack the case alone. With its unique format and responsive design, the skill invites kids and their families to participate in the adventure and help solve the mystery!

“We’re proud to bring Scooby-Doo to life in a new way that pushes boundaries of how people are interacting with voice technology today,” said Maryellen Zarakas, Senior Vice President of Franchise Management & Marketing for Warner Bros. Consumer Products. “We’re providing a new ‘family night in’ tradition that encourages kids and families to engage and fuel their imaginations as they embark on an interactive mystery-adventure with the Scooby Gang.”

By simply saying, Alexa, open Scooby-Doo, kids and their families can follow and work alongside Scooby-Doo, Shaggy, Fred, Daphne and Velma to unravel the secrets behind their latest caper at the Mayhew Mansion. Throughout the story, the Narrator (voiced by Maurice LaMarche) asks what the characters should do next – like, “go down the hallway to the left” or “stay outside” – and it is up to the at-home detectives to make the choice. With numerous possible storyline combinations, Scooby-Doo! Mystery Inc. Theater delivers hours of family fun activity that can be played time-and-time again.

Scooby-Doo! Mystery Inc. Theater features celebrity voice talent from Warner Bros. Animation’s current Scooby-Doo series Be Cool, Scooby-Doo!, along with other legendary voice actors, including:

• Scooby-Doo – Frank Welker

Shaggy – Matthew Lillard

• Fred – Frank Welker

Daphne – Grey Griffin

• Velma – Kate Micucci

Narrator – Maurice LaMarche

• Tour Guide – Debi Derriberry

Front Desk Man/Security Guard – Ian James Corlett

From Warner Bros. Consumer Products in collaboration with top digital shop RAIN to build the Scooby-Doo Skill, Scooby-Doo! Mystery Inc. Theater is available today on all Alexa-enabled devices. For Scooby product, go to, and for more Scooby fun visit So gather ‘round and get solving!

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

SCOOBY-DOO and all related characters and elements © & ™ Hanna-Barbera. (s17)

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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