Time Lapse Video of the Celebration V Lego Mural
August 16, 2010

Interactive LEGO mural building event supports ‘The Empire Gives Back’ and St. Jude Children’s Research Hospital

ORLANDO (August 10th, 2010) – To commemorate the 30th anniversary of Star Wars: Episode V The Empire Strikes Back, LEGO Systems, Inc. and Lucasfilm Ltd. are summoning the force of LEGO® and STAR WARS fans and families to participate in a three-day collaborative build of an eight-foot tall, 15-foot wide LEGO mystery mural to benefit St. Jude Children’s Research Hospital. The mural will be constructed by attendees of Star Wars Celebration V and a LEGO Master Builder at Orlando’s Orange County Convention Center from August 13-15.

Fans who help the LEGO Master Builder to construct the mural will receive one of 10,000 limited edition white Boba Fett LEGO minifigures. Additionally, for every LEGO plate a fan builds and adds to the mural, LEGO Systems and Lucasfilm’s “The Empire Gives Back” program will donate 330 LEGO System and LEGO DUPLO® bricks to St. Jude Children’s Research Hospital to encourage imagination and creative play and support the patients of St. Jude. In total, more than 1.5 million LEGO bricks will be donated.

 

“The STAR WARS franchise has creatively inspired so many people since its debut, and has motivated LEGO enthusiasts to build models, create their own stories and, in some cases, produce their own films,” said Michael McNally, brand relations director, LEGO Systems, Inc. “We’re particularly proud to partner with Lucasfilm’s ‘The Empire Gives Back’ charitable giving program to both commemorate an important milestone for The Empire Strikes Back, but also to help carry forward its creative spirit with yet another generation of children through St. Jude.”

STAR WARS enthusiasts will also be able to see new LEGO products on display, have their picture taken with life-sized LEGO STAR WARS models and check out fan created LEGO models. A second LEGO Master Builder will be doing a live build of a 6-foot tall Boba Fett model.

The LEGO Store will have products available for purchase and will feature an exclusive Celebration V STAR WARS CubeDude set, designed by fan and Pixar animator, Angus MacLane, who will be on-site to sign boxes. To purchase the set, a raffle ticket must be drawn. Tickets will be pulled at the LEGO booth each day at 11 a.m.

For more information and news about LEGO STAR WARS and STAR WARS Celebration V, visit www.starwars.lego.com and www.starwarscelebration.com

 Below is timelapse video of the mural being built at Celebration V.

 

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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